Sports and Entertainment Marketing / Edition 2

Sports and Entertainment Marketing / Edition 2

by Ken Kaser, Dotty Boen Oelkers
     
 

ISBN-10: 0538438894

ISBN-13: 9780538438896

Pub. Date: 04/27/2004

Publisher: Cengage Learning

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.  See more details below

Overview

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Product Details

ISBN-13:
9780538438896
Publisher:
Cengage Learning
Publication date:
04/27/2004
Edition description:
Older Edition
Pages:
352
Product dimensions:
8.40(w) x 10.70(h) x 0.60(d)

Table of Contents

1. What Is Sports and Entertainment Marketing? 2. Putting the Customer First. 3. Sports and Entertainment Means Business. 4. The Wide World of Sports and Entertainment. 5. Marketing-Information Management. 6. The Products is Sports and Entertainment. 7. Managing the Channels. 8. The Economics of Supply and Demand. 9. Sports and Entertainment Promotion. 10. Promotional Planning. 11. Selling Sports and Entertainment. 12. The Marketing Game Plan. 13. Sports and Entertainment Legal Issues. 14. Business Ownership and Leadership. 15. Scoring a Career.

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