Sports and Entertainment Marketing / Edition 2

Sports and Entertainment Marketing / Edition 2

by Ken Kaser, Dotty Boen Oelkers
     
 

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ISBN-10: 0538438894

ISBN-13: 9780538438896

Pub. Date: 04/27/2004

Publisher: Cengage Learning

Sports and Entertainment Marketing 2E (Hardbound) incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular sports and entertainment topics continue to be the

Overview

Sports and Entertainment Marketing 2E (Hardbound) incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Product Details

ISBN-13:
9780538438896
Publisher:
Cengage Learning
Publication date:
04/27/2004
Edition description:
Older Edition
Pages:
352
Product dimensions:
8.40(w) x 10.70(h) x 0.60(d)

Table of Contents

1. What Is Sports and Entertainment Marketing? 2. Putting the Customer First. 3. Sports and Entertainment Means Business. 4. The Wide World of Sports and Entertainment. 5. Marketing-Information Management. 6. The Products is Sports and Entertainment. 7. Managing the Channels. 8. The Economics of Supply and Demand. 9. Sports and Entertainment Promotion. 10. Promotional Planning. 11. Selling Sports and Entertainment. 12. The Marketing Game Plan. 13. Sports and Entertainment Legal Issues. 14. Business Ownership and Leadership. 15. Scoring a Career.

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