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Sports and Entertainment Marketing / Edition 2

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Overview

SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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Editorial Reviews

From the Publisher
"I really like the mixture of sports and entertainment examples as well as how current the examples are!"

"Adding the 'Social Media Marketing' feature is fantastic!"

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Product Details

  • ISBN-13: 9780538438896
  • Publisher: Cengage Learning
  • Publication date: 4/27/2004
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 352
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.60 (d)

Meet the Author

Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.

Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher, Career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.

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Table of Contents

1. What Is Sports and Entertainment Marketing? 2. Putting the Customer First. 3. Sports and Entertainment Means Business. 4. The Wide World of Sports and Entertainment. 5. Marketing-Information Management. 6. The Products is Sports and Entertainment. 7. Managing the Channels. 8. The Economics of Supply and Demand. 9. Sports and Entertainment Promotion. 10. Promotional Planning. 11. Selling Sports and Entertainment. 12. The Marketing Game Plan. 13. Sports and Entertainment Legal Issues. 14. Business Ownership and Leadership. 15. Scoring a Career.

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