The Sports Event Management and Marketing Playbook: Managing and Marketing Winning Events / Edition 1

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The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.

Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:

  • "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
  • "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations
This book is part of The Wiley Event Management Series.
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Product Details

  • ISBN-13: 9780471460077
  • Publisher: Wiley
  • Publication date: 9/28/2004
  • Series: Wiley Event Management Series, #19
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 496
  • Product dimensions: 7.90 (w) x 9.55 (h) x 1.21 (d)

Meet the Author

FRANK SUPOVITZ has produced more than 150 major live and televised sports and entertainment events in North America, Europe, and Japan. His credits include the NFL Super Bowl Halftime Spectacular, the Olympic Festival Opening Ceremonies, and the NHL All-Star Game. He is currently in his fourteenth season leading the National Hockey League’s events and entertainment department.

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Table of Contents


Series Editor Foreword.




Play 1: Defining and Developing Objectives, Strategies, andTactics.

Play 2: Identifying Costs.

Play 3: Identifying Revenue Streams.

Play 4: Soliciting and Selecting Host Cities and Venues.

Play 5: Starting the Clock on the Sports Event PlanningProcess.

Play 6: Understanding the Sports Event–SponsorRelationship.

Play 7: Teaming with Sponsors.

Play 8: Maximizing and Servicing the Media Partnership.

Play 9: Activating the Sports Event Marketing Plan.

Play 10: Engaging the Community.

Play 11: Accommodating and Managing Guests.

Play 12: Presenting Your Event.

Play 13: Working with Broadcasters.

Play 14: Managing for the Unexpected.

Play 15: Reviewing the Game Tapes.

Appendix 1: Event Expense Budget Worksheet.

Appendix 2: Sample Host City Request for Proposal.

Appendix 3: Request for Proposal Evaluation Form.

Appendix 4: Facility Selection Survey Form.

Appendix 5: Sample Facility Event License Agreement.

Appendix 6: Sample Sports Event Sponsorship Deck.

Appendix 7: Sample Sponsorship Agreement.

Appendix 8: Sports Event Participant Release.

Appendix 9: Sample Sports Event Rundown.

Appendix 10: Glossary of Common Sports Event Management andMarketing Terms.


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