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Sports Fans, Identity, and Socialization: Exploring the Fandemonium

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Once deemed an unworthy research endeavor, the study of sports fandom has garnered the attention of seasoned scholars from a variety of academic disciplines. Identity and socialization among sports fans are particular burgeoning areas of study among a growing cadre of specialists in the social sciences. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, captures an eclectic collection of new studies from accomplished scholars in the fields such as ...
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Sports Fans, Identity, and Socialization: Exploring the Fandemonium

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Once deemed an unworthy research endeavor, the study of sports fandom has garnered the attention of seasoned scholars from a variety of academic disciplines. Identity and socialization among sports fans are particular burgeoning areas of study among a growing cadre of specialists in the social sciences. Sports Fans, Identity, and Socialization, edited by Adam C. Earnheardt, Paul Haridakis, and Barbara Hugenberg, captures an eclectic collection of new studies from accomplished scholars in the fields such as communication, business, geography, kinesiology, media, and sports management and administration, using a wide range of methodologies including quantitative, qualitative, and critical analyses.

In the communication revolution of the twenty-first century, the study of mediated sports is critical. As fans use all media at their disposal to consume sports and carry their sports-viewing experience online, they are seizing the initiative and asserting themselves into the mediated sports-dissemination process. They are occupying traditional roles of consumers/receivers of sports, but also as sharers and sports content creators. Fans are becoming pseudo sports journalists. They are interpreting mediated sports content for other fans. They are making their voice heard by sports organizations and athletes. Mediated sports, in essence, provide a context for studying and understanding where and how the communication revolution of the twenty-first century is being waged.

With their collection of studies by scholars from North America and Europe, Earnheardt, Haridakis, and Hugenberg illuminate the symbiotic relationship among and between sports organizations, the media, and their audiences. Sports Fans, Identity, and Socialization spurs both the researcher and the interested fan to consider what the study of sports tells us about ourselves and the society in which we live.

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Editorial Reviews

Jay Coakley
After years of unexplained oversight, scholars now recognize the pervasiveness and significance of mediated sports. This collection pulls together research that will engage and open the eyes of anyone who has read a sports page, watched a Super Bowl, owned a fantasy team, or known someone who has. Read this book and you’ll learn more about yourself, your friends, and the world we inhabit.
Michael L. Butterworth
Sports Fans, Identity, and Socialization is a welcome addition to the growing scholarship in communication and sport. This edited volume features an impressive lineup of emerging and established scholars, drafted from a variety of disciplinary interests, including business, media studies, psychology, public relations, rhetoric, and sports management. What makes the book such a success is that it presents a broad range of methodological perspectives and addresses sports fanship across multiple sports, sites, and contexts. Sports Fans, Identity, and Socialization is required reading for anyone interested in the attitudes, behaviors, and motivations of contemporary sports fans.
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Product Details

  • ISBN-13: 9780739146231
  • Publisher: Lexington Books
  • Publication date: 1/26/2012
  • Pages: 314
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Adam C. Earnheardt is associate professor of communication studies and basic course director at Youngstown State University. Earnheardt was named a Distinguished Professor at Youngstown State in 2010. He is executive director of the Ohio Communication Association and incoming chair of the National Communication Association Mass Communication Division. Earnheardt has published three books including Judging Athlete Behaviors (VDM Verlag), Sports Mania (co-edited with Hugenberg & Harida-kis; McFarland) and The Modern Communicator (co-authored with O’Neill; Kendall Hunt/GRT). He has authored or co-authored more than a dozen peer-reviewed journal articles, encyclopedia entries, and book chapters. His scholar-ship has appeared in Psychology Today, Playboy, and several newspapers including the Pittsburgh Post-Gazette and the Canton Dailey Ledger where he served as an expert source on stories related to LeBron James and Ben Roethlisberger. Earnheardt is a lifelong Pittsburgh Steelers and Pittsburgh Penguins fan, and an admitted Pittsburgh Pirates loyalist.
Paul M. Haridakis is professor and interim director of the School of Communication Studies at Kent State University. His research interests include media use and effects, sports communication, new communication technologies, freedom of speech, political communication and media history. He is a co-author of Communication Research: Strategies and Sources (7th ed.). Wadsworth Cengage Learning. He is co-editor of War and the Media: Essays on News Reporting, Propaganda and Popular Culture (McFar-land & Co.); and co-editor of Sports Mania: Essays on Fandom and the Media in the 21st Century (McFarland & Co.).
Barb S. Hugenberg serves as a consultant to the basic communication course at Kent State University. She previously served at Kent State as assistant professor and basic course director. She is an active member of the National Communication Association’s Basic Course Division and has served as co-coordinator of Basic Course Director’s Conference (Cleveland, OH) and the Fourth Summit on Sport and Communication (Cleveland, OH). Hugenberg is the coeditor of the multi-volume Teaching Ideas for the Basic Communication Course (Kendall/Hunt) and War and the Media: Essays on News Reporting, Propaganda and Popular Culture (McFarland & Co.). Her articles have appeared in the Journal of Popular Culture and Communication Education.
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Table of Contents

James R. Walker
Paul M. Haridakis & Adam C. Earnheardt
Part One: Fan Identity
1 Remaining Rooted in a Sea of Red: Agrarianism, Place
Attachment, and Nebraska Cornhusker Football Fans
Roger C. Aden & Scott Titsworth
2 The Dynamics of Identity in the Communities of Local
Professional Wrestling
David Beard & John Heppen
3 The 13th Man: Constructions of Fandom at the 2008
Ryder Cup
John Harris
4 Farewell to the Chief: Fan Identification and the
Sports Mascot as Postmodern Image
Phil Chidester
Part Two: Fan Socialization

5 The Social Dimension of Sports Fanship
Walter Gantz, David Fingerhut & Gayle Nadorff
6 The Importance of Team Identification in Perceptions of Trust of Fellow and Rival Sport Fans
Daniel L. Wann, Frederick G. Grieve, Ryan K. Zapalac, Amanda J. Visek, Julie A. Partridge & Jason R. Lanter
7 No Limits: Sensation Seeking and Fandom in the Sport
Culture of the X Games
Sarah Porri & Andrew C. Billings
8 Sport Fans, Athletes, and Communication: Applying Theory to Understanding if Fans Impact Athletes’
Cognitive and Physical Performance
Jennifer Marmo
9 “Pronger You Ignorant Ape…I Hope You Fall Off Space Mountain!”: A Study of the Institutional Work of
Sport Fans
William M. Foster, Craig G. Hyatt & Mark Julien
Part 3: Fans and Media
10 “Brett Favre is a God”: Sports Fans’ Perpetuation of
Mythology on Newspaper Websites
Kelly Berg & Allison Harthcock
11 Communicating Organizational History to Sports Fans
Matthew Gill
12 The Many Faces of “Fans”: How the NBA Meets the
Demands of its Different Audience Segments
John A. Fortunato
13 From Good ol’ Boys to National Spectacle: Motives and Identification among Young NASCAR Fans
John S. W. Spinda
14 Why Hispanic Fans Are the Lifeblood of Major League
Ric Jensen
Part 4: Fans and Gender
15 From Football Widow to Fan: Web Narratives of
Women and Sports Spectatorship
Lawrence A. Wenner
16 Football Fans Do Wear Pink: Game Day Broadcasts, Female Football Fans and Their NFL 231
Kathy Brady
17 Great Expectations: An Analysis of the Fan Base for WNBA’s 2008 Expect Great 247
Katherine L. Lavelle
Part 5: Fans and Fantasy Sports
18 Fantasy Sports and Sports Fandom: Implications for
Mass Media Research
Nicholas David Bowman, Jessi McCabe &
Tom Isaacson
19 Show Me the Numbers!: Media Dependency and Fantasy Game Participants
John P. McGuire, Greg G. Armfield & Jeff Boone
About the Contributors
About the Editors

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Customer Reviews

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  • Anonymous

    Posted October 19, 2013

    My Little Pony: The Next Generation Chapter 5

    As it turned out, all the fillies did want to come. Rarity had designed saddles with short capes flowing out of them; each mother-daughter pair had matching colors. <br>
    "Is everypony ready to leave?" Twilight asked, glancing over the twelve ponies and their light supplies. She and Glimmer Wave were wearing matching navy saddles that reminded Twilight of her gala dress from long ago. <br>
    "Ah think so," Applejack replied, ruffling Apple Harvest's mane. "We best head out before it gets too dark." <br>
    "And remember fillies," Fluttershy chipped in with her tiny voice. "Listen to your mother. The Everyfree Forest is a dangerous place." <br>
    "Fluttershy," Rainbow Dash spoke in an awestruck tone as they headed out. "It puts me in eternal amazement that a pony can still fear a forest she has been going in and out of for years." <br>
    The fillies, meanwhile, trotted on ahead. <br>
    "What do you think we'll meet?" North asked excitedly, flapping her wings expertly. <br>
    If it's a monster, my saddle might get ripped!" Crystal Brilliance insisted, glancing at her silvery saddle. "I'd have to run away!" <br>
    "Ah'd want to fight it," Apple Harvest declared in a country-mare accent. "Ah'd need to protect my family." <br>
    "Well, we could all take it down together!" Glimmer declared. <br>
    "That would be cool!" Buttercream Pie agreed. "Say, is anypony hungry? My mom brought donuts." <br>
    "Buttercream!" Pinkie called from behind. "We've only been trekking for a minute. Wait until we're actually farther into the Everyfree Forest, okay sugarcup?" <br>
    "Okay!" Buttercream replied cheerfully. Meadow Lark, Crystal, and Glimmer giggled. <br>
    Meadow Lark fell back next to her mother. <br>
    "What do you think we'll find?" She asked anxiously. "Is it going to be dangerous?" Fluttershy looked into her daughter's eyes. <br>
    "Most likely," she agreed in a soft voice. "But we can handle it. Do you want to ride on my back?" Meadow considered the offer for a moment. <br>
    "Okay," she scrambled up on her mom's light turquoise saddle. "Am I heavy?" <br>
    "Not at all," Fluttershy replied honestly, silently yelling at herself for passing on her "weakness" genes. <br>
    "Twilight, what are we supposed to do whem we meet whatever creature we're s'poused to meet?" Applejack questioned her violet-hued friend. <br>
    "If it's a hydra, we lead it to a rock cliff and bury it in a rockslide," Twilight replied confidently. "There are lots of different scenarios." As she rambled on, Applejack began to wish she had kept her mouth shut. Noticing the fillies were up a ways ahead, she hurried after them. <br>
    "Girls! Fall back with us!" She called, pushing her brown hat back. <br>
    "Hay, Ma! Come look at this!" Apple Harvest called back. Applejack sighed and hurried to catch up.

    Was this review helpful? Yes  No   Report this review
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