Sports Marketing: It's Not Just a Game Anymore

Sports Marketing: It's Not Just a Game Anymore

by Phil Schaaf
     
 

ISBN-10: 1573920193

ISBN-13: 9781573920193

Pub. Date: 10/28/1995

Publisher: Prometheus Books

In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialization of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You

Overview

In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialization of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You'll feel like you're in the board room where multimillion-dollar decisions are being made by advertising heavy-hitters. For both seasoned fans and casual observers, Sports Marketing proves that "it's not just a game anymore."

Product Details

ISBN-13:
9781573920193
Publisher:
Prometheus Books
Publication date:
10/28/1995
Edition description:
New Edition
Pages:
355
Product dimensions:
6.30(w) x 9.30(h) x 0.97(d)

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