Sports Media: Transformation, Integration, Consumption

Sports Media: Transformation, Integration, Consumption

by Andrew C. Billings
     
 

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ISBN-10: 0415703328

ISBN-13: 9780415703321

Pub. Date: 09/13/2013

Publisher: Taylor & Francis

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major

Overview

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area.

Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Product Details

ISBN-13:
9780415703321
Publisher:
Taylor & Francis
Publication date:
09/13/2013
Series:
Electronic Media Research Series
Edition description:
Reprint
Pages:
232
Product dimensions:
10.80(w) x 7.30(h) x 0.70(d)

Table of Contents

Chapter 1: Keeping Score: Reflections and Suggestions for Scholarship on Sports and Media

Walter Gantz, Indiana University, USA

Chapter 2: Theorizing the Sports-Television Dream Marriage: Why Sports Fit Television So Well

Michael Real, Royal Roads University, Canada

Chapter 3: The Power of a Fragmented Collective: Radical Pluralist Feminism and Technologies of the Self in the Sports Blogosphere

Marie Hardin, Pennsylvania State University, USA

Chapter 4: Mocking the Fan for Fun and Profit: Sports Dirt, Fanship Identity, and Commercial Narratives

Lawrence A. Wenner, Loyola Marymount University, USA

Chapter 5: Fair Ball: Exploring the Relationship between Media Sports and Viewer Morality

Arthur A. Raney, Florida State University, USA

Chapter 6: Sports Media: Beyond Broadcasting, Beyond Sports, Beyond Societies?

David Rowe, University of Western Sydney, Australia

Chapter 7: Tweets and Blogs: Transformative, Adversarial, and Integrative Developments in Sports Media

Jimmy Sanderson, Arizona State University, USA and Jeffrey W. Kassing, Arizona State University, USA

Chapter 8: Instant Replay: From Analysis to Aggression. The Nature of Fan Emotion, Cognition, and Behavior in Internet Sports Communities

Lance Porter, Louisiana State University, USA; Chris Wood, JWA Communications, USA, and Vince Benigni, College of Charleston, USA

Chapter 9: The Less You Say: An Initial Study of Gender Coverage in Sports on Twitter

Lauren Reichart Smith, Auburn University, USA

Chapter 10: Sport, Identities, and Consumption: The Construction of Sport at ESPN.com

Lindsey J. Meân, Arizona State University, USA

Chapter 11: Reaction Time: Assessing the Record and Advancing a Future of Sports Media Scholarship

Andrew C. Billings, Clemson University, USA

Appendix: Contributions to Sports Media Scholarship: A Comprehensive Reference List

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