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Contents: Preface. The Art of the Interview. The Art of Observation. Page One, Paragraph One — Story Leads: Types and Techniques. Quick 'n' Dirty Guide to Sports Leads. Outlining and Transitions. Two Types of Article Structures: The Inverted Pyramid and the Diamond Structure. Other Structures. Techniques for Effective Endings. Guidelines for Writing About Women. Writing Advance Stories. Developing a Sports Feature From a Sports News Event. Writing the Investigative Sports Article. Writing Editorials, Opinion Articles, and Columns. Seven Common Stylistic Errors Sports Writers Should Avoid. End Note: "Football Minus Frills — and Drills."