Sportswomen's Apparel Around the World: Uniformly Discussed

by Linda K. Fuller (Editor)

Overview

This volume presents a collection of essays that explore the relationship between sporting clothing and gender. Drawing on uniform and sports apparel as a means of exploring the socio-sexual politics of the contemporary world, the contributions analyse the historical, political-economic, socio-cultural and sport-specific dimensions of gendered clothing in sport.

Part of a two-volume series (the other discussing this phenomenon in the USA), contributors cover topics such as the rise of athleisurewear, Olympics outfits, eSports, religious considerations, the saree, fitness attire on Instagram, Japanese bloomers, youth clothing, ForPlay’s sexy sports costumes, and women’s sportswear for rugby, tennis, throwing, biking, wrestling, and flat track roller derby.

This global anthology will be of interest to practitioners and scholars of sports history, the sociology of sport, and gender/media studies.

Product Details

ISBN-13:	9783030468422
Publisher:	Springer International Publishing
Publication date:	11/19/2020
Series:	New Femininities in Digital, Physical and Sporting Cultures
Edition description:	1st ed. 2021
Pages:	294
Product dimensions:	5.83(w) x 8.27(h) x 0.00(d)

About the Author

Linda K. Fuller is Professor Emerita of Communications at Worcester State University, USA.

Table of Contents

Part 1. Historical Perspectives.- Chapter 1. Activewear: The Uniform of the Neoliberal Female Citizen; Julie Brice and Holly Thorpe.- Chapter 2. Olympics Outfits for Women: From ‘Feminine Only’ to Burqas and Bikinis; Linda K. Fuller.-Chapter 3: Uniforms for Female eSports Athletes; Ryan Rogers.- Part 2. Socio-Political Perspectives.- Chapter 4. Women's Sports and Fashions in Arab Gulf Countries; Najat Al Saied and Pam Creedon.-Chapter 5. Just Wear It: Media Coverage of the Nike Pro Hijab; Adrianne Grubic.-Chapter 6. Saree as an Official Indian Dress at International Sporting Events: A Critique; Kulveen Trehan.- Part 3. Socio-Cultural Perspectives.- Chapter 7. The Portrayal of Women's Sport and Fitness Attire on Instagram: A Thematic Content Analysis of #sportwear and #fitnesswear; Melissa deJonge, Amy Nesbitt, and Catherine M. Sabiston.- Chapter 8. Fetishization of Women's Athletic Wear: Japanese Obsessions with Bloomers; Yuya Kiuchi.- Chapter 9. Stepping up to the Plate: Why an Investment in Girls’ Athletic Apparel is Good for the Game; Katie Lebel and Danica Vidotto.- Chapter 10. An Ideological Analysis of FORPLAY’s Sexy Sports Costumes: ‘Seductive Speed’ as Embodiment of Hegemonic Masculinity; Sarah M. Wolter.- Part 4. Sport-Specific Perspectives.- Chapter 11. Women Rugby Players: Unflattering Uniformed Tales from the Front Row; Katerina Tovia Dufoo, - Chapter 12. Tennis Whites, Catsuits, and Fringe: Women’s Tennis Apparel; Anne C. Osborne and Danielle Sarver Coombs.- Chapter 13. Thankful for Stretch Jeans: A Study on Female Throwers’ Views on Body Ideal; Matilda Elfgaard and Anna Hafsteinsson Östenberg.- Chapter 14. Females, Fashion, and Freedom: The Emergence of Cycling Sportswear; Gertrud Pfister and Gerald R. Gems.- Chapter 15. One Step Forward: Equality in Women's Wrestling Shoes and Uniforms?; Shannon Scovel.- Chapter 16. Threads of Third Wave: Desiring Women’s Flat Track Roller Derby Uniforms; M.C. Whitlock.

What People are Saying About This

From the Publisher

“These ground-breaking intersectional volumes highlight the nature of sports and sports attire, the multi-faceted interpretations of ‘appropriateness,’ and the hegemonic agenda of dressing female athletes, past and present. They are a must read for anyone interested in issues associated with sports, identity, gender, race, and clothing and a must have for scholars of sociology, sport, gender and media studies, and psychology.” — Debra Merskin, Professor in the School of Journalism and Communication, University of Oregon, USA

“This riveting anthology judges two gendered industries—sports and fashion—to redress the embarrassing lack of coverage regarding women and globalization in sports communication studies. Employing intersectional and transnational standpoints, contributors reveal double standards requiring women’s sportswear to communicate style plus function. Athletic uniforms also expose the double bind of mandated feminine modesty and postfeminist hyper-sexualization regulating sportswomen differently worldwide.” — Kim Golombisky, Associate Professor of Women’s and Gender Studies, University of South Florida, USA

“This book is a welcome addition to research of sportswomen. Offering a holistic perspective on apparel, this work places emphasis on the gendered power embedded in these artifacts. The impressive work of these authors details the past, present, and future of sportswomen's apparel. This book will become a cornerstone of sports apparel research moving forward.” — Katie Sveinson, Assistant Professor in the School of Sport, Tourism and Hospitality Management, Temple University, USA

"This volume includes an impressive line-up of leading scholars from around the world. The authors tackle many issues and topics from a wide range of historical and socio-cultural perspectives, challenging assumptions about language, bodies and sportswear. This is an important book that is long overdue." — Carly Adams, Professor in the Department of Kinesiology and PE, University of Lethbridge, Canada

“With this aptly named examination of sportswomen’s apparel both in the U.S. and globally, Linda Fuller has expertly assembled an all-star cast of feminist sports scholars to explore the intersection of female athleticism, gendered sport performance, power, and culture as reflected in the sport uniform. This two-volume work makes a unique and exciting contribution to the field of sports studies.” — Marie Hardin, Professor of Journalism, Bellisario College, Penn State University, USA