Spy TV

Spy TV

4.0 1
by David Burke
     
 
While you watch it, it watches you.

When you turn it on, they know you turned it on. When you change channels or take a trip to the virtual shopping mall, they'll be following you. Find out what broadcasters are saying about interactive television. Hear their Orwellian plans to keep a file on every viewer, in every single home.

Who buys the file? The highest

Overview

While you watch it, it watches you.

When you turn it on, they know you turned it on. When you change channels or take a trip to the virtual shopping mall, they'll be following you. Find out what broadcasters are saying about interactive television. Hear their Orwellian plans to keep a file on every viewer, in every single home.

Who buys the file? The highest bidder. What will they do with it? Figure out how to modify your behavior. What say do you have? None. Just as you have no idea what software is downloaded to your set top box. The applications are already written, many of them aimed at children. This might be the last generation to have privacy as we know it.

Spy TV catches the media execs out, tricking them into exposing their plans from their own mouths. It describes the direct marketing techniques and artificial intelligence software they plan to use.

What really excites these men and women is the way interactive television will create experimental conditions in the home. Your TV set will be able to show you something, monitor how you respond, and then show you something else—repeating a cycle of stimulus, observation and response until they get the behavior they're after—whether it is buying corn flakes or voting in an election.

Spy TV serves as a compact guide to privacy and the "digital revolution" for anyone studying new media, and a wake up call to everyone else.

Product Details

ISBN-13:
9781899866250
Publisher:
Slab-O-Concrete Publications
Publication date:
05/28/1999
Pages:
159
Product dimensions:
5.05(w) x 7.74(h) x 0.42(d)

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Spy TV 4 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This entertaining little book is a must read for anyone thinking about getting interactive television. Burke covers all the bases, including the marketing, psychology, and technology behind I.T. to give a full picture of what could be the most insidious threat to freedom of thought one could ever imagine. Read this book and kill your television, before it does something similar your mind!