Squeezed: What You Don't Know About Orange Juice

Squeezed: What You Don't Know About Orange Juice

5.0 1
by Alissa Hamilton
     
 

OJ drinkers may be dismayed to learn what goes into the making of the product that advertisers label "100% pure orange juice".

This enlightening book explores the history of processed orange juice and the forces behind its emergence as an American breakfast staple.See more details below

Overview

OJ drinkers may be dismayed to learn what goes into the making of the product that advertisers label "100% pure orange juice".

This enlightening book explores the history of processed orange juice and the forces behind its emergence as an American breakfast staple.

Product Details

ISBN-13:
9780300164558
Publisher:
Yale University Press
Publication date:
04/27/2010
Series:
Yale Agrarian Studies Series
Pages:
288
Sales rank:
565,707
Product dimensions:
5.50(w) x 8.20(h) x 0.80(d)

Table of Contents

Preface xi

Acknowledgments xiii

Introduction xvii

Abbreviations xxviii

Part I The Growth of Florida's Orange Juice Industry

1 The Seeds of Florida's Sunshine Tree 3

2 The Twentieth-Century Squeeze 11

3 The Power of Promotion 25

Part II Developing Orange Juice Standards of Identity

4 Introducing the FDA Standard of Identity 31

5 Capturing the Interest of the Orange Juice Consumer 37

6 Regulating Knowledge: The Case of Pasteurized Orange Juice 50

7 Regulating Misleading Orange Juice Labeling 62

8 Regulating Content 73

9 Regulating the Essence of Orange Juice 86

Part III Florida's Orange Juice Industry Post-1960

10 Processed Orange Juice Hits Florida 107

11 NFC Orange Juice Pours into the Nation 126

12 The Orange Juice Wars 135

13 Fabricating Fresh 152

14 Moving Beyond the Standard of Identity 173

15 Pleasing Mrs. Smith 183

Part IV Orange Juice in the Twenty-First Century

6 Where To? 189

7 Orange Juice Speaks Volumes 198

8 The Right Fight 204

Chronology 211

Notes 215

Index 233

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