St. Louis Advertising

by Frank Absher

Overview

Mention "advertising," and just about everyone thinks of New York's Madison Avenue, long the center of the nation's advertising universe. The reality is that advertising is everywhere and has been almost since the inception of the nation. In St. Louis, for example, two early advertising agencies became major players on the national scene, creating advertising for multinational corporations. Browsing through this collection of old advertisements gives readers a chance to follow the development of the nation's business community over the past 200 years and see what was important in the daily lives of Americans, as well as what the nation's commercial interests wanted them to believe was important.

Product Details

ISBN-13:	9781467112864
Publisher:	Arcadia Publishing SC
Publication date:	10/13/2014
Series:	Images of Modern America
Pages:	96
Product dimensions:	6.40(w) x 9.10(h) x 0.60(d)

About the Author

This is the third Arcadia Publishing book written by Frank Absher, a former St. Louis broadcaster who set out to preserve St. Louis media history in 1987. In 2011, he founded the St. Louis Media History Foundation, a nonprofit organization dedicated to gathering and preserving the media history of St. Louis. The collection featured in this book is one of the results of the foundation's efforts.

Table of Contents

Acknowledgments 6

Introduction 7

1 Outdoor Advertising 9

2 Trade Cards, Blotters, and Mail 19

3 Stuff to Wear 29

4 Wheels 35

5 Booze, Shoes, and the American League 43

6 Print Advertising 61