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Staging Growth: Modernization and the Global Cold War

Staging Growth: Modernization and the Global Cold War

by H. Bruce Franklin

About the Author:
H. Bruce Franklin is the John Cotton Dana Professor of English and American Studies at Rutgers University in Newark. Among his books are M.I.A. or Mythmaking in America and War Stars: The Superweapon and the American Imagination. Key Points:

America's war in Vietnam was based on fantasies about both nations.


About the Author:
H. Bruce Franklin is the John Cotton Dana Professor of English and American Studies at Rutgers University in Newark. Among his books are M.I.A. or Mythmaking in America and War Stars: The Superweapon and the American Imagination. Key Points:

America's war in Vietnam was based on fantasies about both nations. Now public memory of the war has been transformed into myth. The illusion that the United States originally intervened to stop "North Vietnam" from invading "South Vietnam," the belief that returning veterans were frequently spat upon, and the fiction that American P.O.W.s were abandoned after the war—all permeate contemporary American culture, deeply influencing politics in the twenty-first century.

The history of the antiwar movement has been falsified so blatantly that few Americans today would believe that by 1971 there was a revolutionary newspaper being published on every aircraft carrier in the Gulf of Tonkin or that 1500 crew members of the aircraft carrier U.S.S. Constellation signed a demand that Jane Fonda's antiwar show be allowed to perform on board the ship.

The antiwar movement actually began in the fall of 1945, when hundreds of American merchant seamen protested against their ships being used to transport a French army to recolonize Vietnam. The movement reached its climax when tens of thousands of the soldiers and sailors fighting the war actively resisted the Nixon administration's attempts to achieve "victory."

Although the antiwar movement is today often depicted as campus-centered, it pervaded American society. And contrary to popular belief, opposition to the war actually ran higher among Americans with less income and less education while support for the war ran higher among those with more wealth and more education.

Wartime images that called into question the legitimacy of America's Vietnam policy have been reinterpreted in the postwar years to whitewash the U.S. role in the conflict. In popular media such as film and comic books, for example, the famous photograph of Saigon police chief General Loan assassinating a prisoner during the 1968 Tet Offensive has been transformed into its opposite. Today many Americans actually interpret the photograph as a picture of a Communist officer caught in the act of killing a South Vietnamese civilian.

American science fiction profoundly influenced how the Vietnam War was conceived and conducted as well as the way it has been remembered. Building on his work as an advisory curator for the Smithsonian exhibit, "Star Trek and the Sixties," the author shows how the Vietnam War was a subtext for early episodes of the TV series Star Trek and how space exploration has been replaced by the militarization of space.

The U.S. policy of "Winning Hearts and Minds" reached its climax in 1968 and 1969, when the CIA conducted a gigantic carrot-and-stick campaign aimed at reestablishing control in some of the countryside lost during the Tet Offensive. The stick was Operation Phoenix, a massive program of torture and assassination designed to root out the insurgent infrastructure. U.S. intelligence officers subsequently testified to Congress that not one of the many "Viet Cong suspects" whose arrest they witnessed ever survived interrogation. The carrot was a "land reform" program designed and run by a University of Washington law professor who also drew up the document that asserted a legal basis for Operation Phoenix and then later published a science fiction story articulating the assumptions underlying both programs.

The Vietnam War has been the matrix of the "culture wars" of the past few decades, and these culture wars are intertwined with both the Vietnamese revolution and the wars waged against it by France and the United States.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
"Human memory," Primo Levi once wrote, "is a marvelous but fallacious instrument." Memories change and reconstruct the past, and in this provocative study, Rutgers cultural historian Franklin argues that the American memory of Vietnam has left fact and experience behind so that what remains is myth and denial. The Vietnam War, says Franklin, was an imperialist war of aggression built on lies and deception. But as this is an unacceptable truth, we have had to create images in films, books and the popular imagination to dispel such a notion. In film, lone heroes like Rambo battle both the Vietnamese--portrayed as heartless monsters--as well as timid American bureaucrats to win a war we could not win for real. Cynical politicians, Franklin says, perpetuate the myth of the "POW/MIA." War protesters have been demonized as mindless dupes; the "alternative press" of the 1960s, which, Franklin contends, covered the war more honestly and deeply than its mainstream relatives, is now all but forgotten. More subtly, he argues, cultural conservatives battle in academia to restore "Western" values that were shaken and challenged by America's participation in and loss of the war. Franklin thus wanders far afield in exploring the unreality that is now called "Vietnam." His analyses are at times strained, his conclusions overwrought, but he is never uninteresting or timid in challenging accepted wisdom. Though not always successful in its argument, this is an honest attempt to remember the complex legacy of Vietnam. (Oct.) Copyright 2000 Cahners Business Information.
Library Journal
A former antiwar activist and author of M.I.A. or Mythmaking in America, Franklin (English and American studies, Rutgers) offers an all-inclusive cultural history of the Vietnam War and its continuing impact upon contemporary American society. Like Fred Turner in Echoes of Combat (LJ 11/15/96), Franklin shows how the proliferation of books, plays, films, and television programs whose scenarios reflected the conflict in Vietnam influenced a generation raised on superheroes and John Wayne stereotypes. Not just obvious examples such as the Rambo films or Coming Home but war-era sf such as Star Trek and underground comics are viewed in a Vietnam context. Franklin also demonstrates how mythmaking influenced support for the war--even in the face of the harsh realities of what Vietnam had become--causing a generation to protest government policies. Often citing underground sources and other antiwar activists, he shows how the divisive schisms took place within the power structures of government. This well-documented study presents another facet of this important and controversial period of American history and its cultural aftermath. Recommended for academic and large public libraries with lively Vietnam collections.--Geral Costa, Brooklyn P.L. Copyright 2000 Cahners Business Information.\
Coming to terms with the Vietnam War—the war that America lost—has been a long, grueling struggle, mired by historical denial and distortion and as Franklin so formidably reveals, myths that have become entrapped in American culture. He presents a scholarly, yet personal and lucid investigation of how these myths evolved and why people depend upon them to answer the confusing questions that have become the legacy of the war.

Franklin teaches literature at Rutgers University and is the author or editor of seventeen books, including M.I.A. or Mythmaking in America, on which he relies to make a convincing case that there are not, nor have there been, POWs held in Indochina since the Americans departed in 1973. The POW/MIA issue was conceived by President Nixon and accepted by all his successors until President Clinton normalized relations, as an excuse not to live up to the treaty obligation to help rebuild Vietnam. The 2,020 American's unaccounted for is a small number compared with the 8,100 not accounted for in Korea and the 79,000 from World War II. Unaccounted, however, does not mean imprisoned. The myth of the POW was readily accepted by the public because it allowed the war to be transformed from remorseless accounts of Vietnam peasants massacred and napalmed by American and South Vietnam troops and thousands of Americans shipped home in body bags, into visions of American POWs brutalized by Asian communists.

President Reagan, who presided during the "rambofication" of Vietnamese history, falsely claimed that there was always a communist North Vietnam intruding on a democratic-seeking South and the antiwar movement and media were responsible for the loss of the war. Franklin, himself a pre-Vietnam vet, convincingly shows the strength of the antiwar movement within the armed forces. From 1963-73, 13,518 civilians were prosecuted for draft evasion or resistance, but during 1966-73, more than 500,000 men deserted.

Franklin, fired from his tenured position at Stanford University in 1971 for criticizing American imperialism, shares his experience as a leader of the national boycott against Dow Chemical Corporation for its "perfection" of napalm. He also includes a fascinating look at the alternative press that sprang up to counter the mainstream media, which was less than up-front about the war's progress until the Tet Offensive in 1968. By the following year, there were 500 public underground newspapers and almost twice that number in high schools, and nearly 300 similar papers put out by GIs. Numerous examples are included of how television, books, and most explicitly, movies were used to promote such false myths of drug-crazed vets being attacked by drug-crazed protestors.

America recognized Vietnam in 1973 as the one country it had always been. South Vietnam was an American invention created in 1954 at the Geneva Conference; elections formally uniting the country were to take place two years later. They were never held because America refused to honor this commitment and South Vietnam struggled to survive until its collapse in 1975. Sadly, as Franklin expounds, America is the country that was and is divided by the war.

Product Details

University of Massachusetts Press
Publication date:
Culture, Politics and the Cold War Series
Product dimensions:
6.53(w) x 9.61(h) x 0.96(d)

Read an Excerpt

Chapter One

From Realism to Virtual Reality


The industrial revolution was only about one century old when modern technological warfare burst upon the world in the U.S. Civil War. Of course during that century human progress had already been manifested in the continually increasing deadliness and range of weapons, not to mention other potential military benefits of industrial capitalism. But it was the Civil War that actually demonstrated industrialism's ability to produce carnage and devastation on an unprecedented scale, thus foreshadowing a future more and more dominated by what we have come to call technowar. Immense armies were now transported by railroad, coordinated by telegraph, and equipped with an ever-evolving arsenal of mass-produced weapons designed by scientists and engineers. The new machines of war—such as the repeating rifle, the primitive machine gun, the submarine, and the steam-powered ironclad warship—were forged by other machines. Industrial organization was essential not only in the factories where the war machines were manufactured but also on the battlefields and waters where these machines destroyed one another and slaughtered people.

    Prior to the Civil War, visual images of America's wars were, almost without exception, expressions of romanticism and nationalism. Paintings, lithographs, woodcuts, and statues displayed a glorious saga of thrilling American heroism from the Revolution through the Mexican War. Drawing on their imagination, artists could picture action-filled scenes of heroic events, such as that great iconof American nationalism, Emmanuel Leutze's 1851 painting Washington Crossing the Delaware. (The most highly charged symbols in this oil painting by that German romantic are pure fiction: the Stars and Stripes was not carried into battle until the nineteenth century, Washington would hardly have been standing upright in a tiny storm-tossed boat, and there were no ice chunks in the river that night.)

    Literature, however, was the only art form capable of projecting the action of warfare as temporal flow and movement. Using words as a medium, writers had few limitations on how they chose to paint this action, and their visions had long covered a wide spectrum. One of the Civil War's most distinctively modern images was expressed by Herman Melville in his poem "A Utilitarian View of the Monitor's Fight." Melville sees the triumph of "plain mechanic power" placing war "Where War belongs—/ Among the trades and artisans," depriving it of "passion": "all went on by crank, / Pivot, and screw, / And calculations of caloric." Since "warriors / Are now but operatives," he hopes that "War's made / Less grand than Peace."

    The most profoundly deglamorizing images of the Civil War, however, were produced not by literature but directly by technology itself. The industrial processes and scientific knowledge that created technowar had also brought forth a new means of perceiving its devastation. Industrial chemicals, manufactured metal plates, lenses, mirrors, bellows, and actuating mechanisms—all were essential to the new art and craft of photography. Thus the Civil War was the first truly modern war not only in how it was fought but also in how it was imaged. Images of warfare introduced by photography now threatened to undermine or even replace the romantic images of warfare projected by earlier visual arts.

    Scores of commercial photographers, seeking authenticity and profits, followed the Union armies into battle. Although evidently more than a million photographs of the Civil War were taken, hardly any show actual combat or other exciting action typical of the earlier paintings. The photographers' need to stay close to their cumbersome horse-drawn laboratory wagons usually kept them from the thick of battle, and the collodion wet-plate process, which demanded long exposures, forced them to focus on scenes of stillness rather than action. Among all human subjects, those who stayed most perfectly still for the camera were the dead. Hence Civil War photography, dominated by images of death, inaugurated a grim, profoundly antiromantic realism.

    Perhaps the most widely reproduced photo from the war, Timothy O'Sullivan's "A Harvest of Death, Gettysburg," is filled with the corpses of Confederate soldiers, rotting after lying two days in the rain. Stripped of their shoes and with their pockets turned inside out, the bodies stretch into the distance beyond the central figure, whose mouth gapes gruesomely.

    The first of such new images of war were displayed for sale to the public by Mathew Brady at his Broadway gallery in October 1862. Brady titled his show "The Dead of Antietam." The New York Times responded with an awed editorial:

The living that throng Broadway care little perhaps for the Dead at Antietam, but we fancy they would jostle less carelessly down the great thoroughfare ... were a few dripping bodies, fresh from the field, laid along the pavement....

Mr. Brady has done something to bring home to us the terrible reality and earnestness of war. If he has not brought bodies and laid them in our dooryards and along the streets, he has done something very like it. At the door of his gallery hangs a little placard, "The Dead of Antietam." Crowds of people are constantly going up the stairs; follow them, and you find them bending over photographic views of that fearful battle-field, taken immediately after the action.... You will see hushed, reverend groups standing around these weird copies of carnage, bending down to look in the pale faces of the dead, chained by the strange spell that dwells in dead men's eyes.

    Oliver Wendell Holmes went further in explicating the meaning of the exhibition, which gave "some conception of what a repulsive, brutal, sickening, hideous thing it is, this dashing together of two frantic mobs to which we give the name of armies." Here, he wrote, was the reality of war: "Let him who wishes to know what war is look at this series of illustrations. These wrecks of manhood thrown together in careless heaps or ranged in ghastly rows for burial were alive but yesterday."

    Yet three decades after the end of the Civil War, the surging forces of militarism and imperialism were reimaging the conflict as a glorious episode in America's history. The disgust, shame, guilt, and deep national divisions that had continued after this war—just like those a century later that continued after the Vietnam War—were being buried under an avalanche of jingoist culture, the equivalent of contemporary Ramboism, even down to the cult of muscularism promulgated by Teddy Roosevelt.

    It was in this historical context that Stephen Crane used realism, then flourishing as a literary mode, to assault just such treacherous views of war. As Amy Kaplan has shown, The Red Badge of Courage, generally viewed as the great classic novel of the Civil War, can be read much more meaningfully as Crane's response to the romantic militarism that was attempting to erase from the nation's memory the horrifying lessons taught by the war's realities. Crane, not subject to the technological limitations of the slow black and white photographs that had brought home glimpses of the war's sordid repulsiveness, was able to portray the animal frenzy that masqueraded as heroic combat and even to add color and tiny moving details to his pictures of the dead: "The corpse was dressed in a uniform that once had been blue but was now faded to a melancholy shade of green. The eyes, staring at the youth, had changed to the dull hue to be seen on the side of a dead fish. The mouth was opened. Its red had changed to an appalling yellow. Over the grey skin of the face ran little ants. One was trundling some sort of a bundle along the upper lip."

    Other literary reactions to the new militarism looked even farther backward to project images of a future dominated by war. Melville's Billy Budd, completed in 1891, envisions this triumph of war in the aftermath of the American Revolution on the aptly named British warship HMS Bellipotent, where the best of humanity is hanged by the logic of war, the common people are turned into automatons "dispersed to the places allotted them when not at the guns," and the final image is of a sterile, lifeless, inorganic mass of "smooth white marble."

    In A Connecticut Yankee in King Arthur's Court, published in 1889, Mark Twain recapitulates the development of industrial capitalism and extrapolates its future in a vision of apocalyptic technowar. Hank Morgan and his young disciples of technowar have run "secret wires" to dynamite deposits under all their "vast factories, mills, workshops, magazines, etc." and connected them to a single command button so that nothing can stop them "when we want to blow up our civilization." When Hank does initiate this instantaneous push-button war, "in that explosion all our noble civilization-factories went up in the air and disappeared from the earth" (476).

    Beyond an electrified fence, the technowarriors have prepared a forty-foot-wide belt of land mines. The first wave of thousands of knights triggers a twentieth-century-style explosion: "As to destruction of life, it was amazing. Moreover, it was beyond estimate. Of course we could not count the dead, because they did not exist as individuals, but merely as homogeneous protoplasm, with alloys of iron and buttons" (478). After Hank and his boys trap the rest of the feudal army inside their electric fence, Hank electrocutes the first batch, a flood is released on the survivors, and the boys man machine guns that "vomit death" into their ranks: "Within ten short minutes after we had opened fire, armed resistance was totally annihilated.... Twenty-five thousand men lay dead around us" (486). That number of dead exactly matches the total casualties in America's costliest day of war, the battle of Antietam, and thus recalls Brady's exhibition, "The Dead of Antietam." Twain's vision is even more horrific, for the victors themselves are conquered by "the poisonous air bred by those dead thousands" (487). All that remains of this first experiment in industrialized warfare is a desolate landscape pockmarked by craters and covered with unburied rotting corpses.

    Twain's vision of the future implicit in industrial capitalism began to materialize in the First World War, when armies slaughtered one another on an unprecedented scale, sections of Europe were turned into a wasteland, and weapons of mass destruction first seemed capable of actually destroying civilization. Meanwhile, the scientific, engineering, and organizational progress that had produced the modern machine gun, long-range artillery, poison gas, and fleets of submarines and warplanes had also created a new image-making technology that broke through the limits of still photography. Just as the Civil War was the first to be extensively photographed, the War to End All Wars was the first to be extensively imaged in motion pictures.

    World War I of course generated millions of still photographs, many showing scenes at least as ghastly as the corpse-strewn battlefields of the Civil War, and now there was also authentic documentary film of live action. But for various reasons the most influential photographic images from World War I, though realistic in appearance, displayed not reality but fantasy. Filmmakers who wished to record actual combat were severely restricted by the various governments and military authorities. At the same time, powerful forces were making a historic discovery: the tremendous potential of movies for propaganda and for profits. The hallmark image-making of the twentieth century had arrived.

    In the United States, the most important photographic images were movies designed to inflame the nation, first to enter the war, and then to wage it with unquestioning zeal. Probably the most influential was The Battle Cry of Peace, a 1915 smash hit that played a crucial role in rousing the public to war against Germany by showing realistic scenes of the invasion and devastation of America by a rapacious Germanic army. Once the United States entered the war, the American public got to view an endless series of feature films, such as To Hell with the Kaiser, The Kaiser, the Beast of Berlin, and The Claws of the Hun, each outdoing its predecessor in picturing German bestiality. Erich von Stroheim's career began with his portrayal of the archetypal sadistic German officer in films such as The Unbeliever and Heart of Humanity, where in his lust to rape innocent young women he murders anyone who gets in the way, even the crying baby of one intended victim. This genre is surveyed by Larry Wayne Ward, who describes the 1918 Warner Brothers hit My Four Years in Germany, which opens with a title card that tells the audience they are seeing "Fact Not Fiction":

After the brutal conquest of Belgium, German troops are shown slaughtering innocent refugees and tormenting prisoners of war. Near the end of the film one of the German officials boasts that "America Won't Fight," a title which dissolves into newsreel footage of President Wilson and marching American soldiers. Soon American troops are seen fighting their way across the European battlefields. As he bayonets another German soldier, a young American doughboy turns to his companions and says, "I promised Dad I'd get six."

Before the end of World War I, the motion picture had already proved to be a more effective vehicle for romanticizing and popularizing war than the antebellum school of heroic painting which had been partly debunked by Civil War photography. Indeed, the audiences that thronged to My Four Years in Germany frequently burned effigies of the kaiser outside the theaters and in some cases turned into angry mobs that had to be dispersed by police.

    To restore the glamour of preindustrial war, however, it would not be sufficient to glorify just the men fighting on the ground or even the aviators supposedly dueling like medieval knights high above the battlefield. What was necessary to reverse Melville's "utilitarian" view of industrial warfare was to romanticize the machines of war themselves.

    The airplane was potentially an ideal vehicle for this romance. But photographic technology would have to go a bit further to bring home the thrills generated by destruction from the sky, because it needed to be seen from the sky, not from the ground, where its reality was anything but glamorous. The central figure in America's romance with warplanes, as I have discussed at length in War Stars: The Superweapon and the American Imagination, was Billy Mitchell, who also showed America and the world how to integrate media imagery with technowar.

    In 1921 Mitchell staged a historic event, using bombers to sink captured German warships and turning the action into a media bonanza. His goal was to hit the American public with immediate nationwide images of the airplane's triumph over the warship. The audacity of this enterprise in 1921 was remarkable. There were no satellites to relay images, and no television; in fact, the first experimental radio broadcast station had begun operation only in November 1920.

    Back in 1919, Mitchell had given the young photographer George Goddard his own laboratory, where, with assistance from Eastman Kodak, Goddard developed high-resolution aerial photography. As soon as Mitchell won the opportunity to bomb ships, he put Goddard in command of a key unit: a team of aerial photographers provided with eighteen airplanes and a dirigible. Mitchell's instructions were unambiguous: "I want newsreels of those sinking ships in every theater in the country, just as soon as we can get 'em there." This demanded more than mere picture-taking. With his flair for public relations, Mitchell explained to Goddard: "Most of all I need you to handle the newsreel and movie people. They're temperamental, and we've got to get all we can out of them." Goddard solved unprecedented logistical problems, flying the film to Bolling Field in the District of Columbia for pickup by the newsreel people, who would take it to New York for development and national distribution. The sinking of each ship, artfully filmed by relays of Goddard's planes, was screened the very next day in big-city theaters across the country.

    This spectacular media coup implanted potent images of the warplane in the public mind. Mitchell himself became a national hero overnight as millions watched the death throes of great warships on newsreel screens. He was a prophet. The battleship was doomed. The airplane would rule the world. And America was now much closer to the 1990s' media conception of the Gulf War than to Melville's "Utilitarian View of the Monitor's Fight." Melville's vision of technowar as lacking "passion" was becoming antiquated, for what could be more thrilling—even erotic—than aerial war machines? The evidence is strewn throughout modern American culture: the warplane models assembled by millions of boys and young men during World War II; the thousands of magazines and books filled with glossy photographs of warplanes that some find as stimulating as those in "men's" magazines; and Hollywood's own warplane romances, such as Top Gun, one of the most popular movies of the 1980s, or its 1955 progenitor Strategic Air Command, in which Jimmy Stewart's response to his first sight of a B-47 nuclear bomber is, "She's the most beautiful thing I've ever seen in my life."

    One of the warplane's great advantages as a vehicle of romance is its distance from its victims. From the aircraft's perspective, even the most grotesque slaughter it inflicts is sufficiently removed so that it can be imaged aesthetically. The aesthetics of aerial bombing in World War II were prefigured in 1937 by Mussolini's son Vittorio, whose ecstatic experience of bombing undefended Ethiopian villages was expressed in his simile of his victims "bursting out like a rose after I had landed a bomb in the middle of them." These aesthetics were consummated at the end of World War II by the mushroom clouds that rose over Hiroshima and Nagasaki.

    Bracketed by these images, the aerial bombing of World War II has been most insightfully explored in Catch-22 by Joseph Heller, a bombardier with sixty combat missions. The novel envisions the political and cultural triumph of fascism through the very means used to defeat it militarily. The turning point in Heller's work is the annihilation of an insignificant antifascist Italian mountain village; this event allows fascist forces, embodied by U.S. Air Corps officers, to gain total control. The sole purpose of the American bombing of the village is image-making.

    General Peckem, the power-mad officer who designs the raid, privately admits that bombing this "tiny undefended village, reducing the whole community to rubble" is "entirely unnecessary," but it will allow him to extend his power over the bombing squadrons. He has convinced them that he will measure their success by "a neat aerial photograph" of their "bomb pattern—a term I dreamed up," he confides, that "means nothing." The crews are then briefed on the purpose of their raid: "Colonel Cathcart wants to come out of this mission with a good clean aerial photograph he won't be ashamed to send through channels. Don't forget that General Peckem will be here for the full briefing, and you know how he feels about bomb patterns."

    Of course, pictures of bomb patterns were not the most influential American photographic image-making in World War II. The still photos published in Life magazine alone could be the subject of several dissertations, and World War II feature movies about strategic bombing have been discussed at length, by me and many others. Indeed, in 1945 one might have wondered how the camera could possibly play a more important role in war.

    The answer came in Vietnam, the first war to be televised directly into tens of millions of homes. TV's glimpses of the war's reality were so horrendous and so influential that these images have been scapegoated as one of the main causes of the United States' defeat. Indeed, the Civil War still photographs of corpses seem tame compared to the Vietnam War's on-screen killings, as well as live action footage of the bulldozing of human carcasses into mass graves, the napalming of children, and the ravaging of villages by American soldiers.

    Appalling as these public images were, however, few had meanings as loathsome as those of the pictures that serve as the central metaphor of Stephen Wright's novel Meditations in Green. The hero of the novel has the same job that the author had in Vietnam: he works as a photo analyst in an intelligence unit whose mission is to aid the genocidal bombing, the torture and assassination program labeled Operation Phoenix, and Operation Ranch Hand (the ecocidal defoliation campaign using the toxic herbicides Agent Orange, Agent White, Agent Blue, and Agent Purple). The official name for his job is "image interpreter." He scrutinizes reconnaissance films to find evidence of life so that it can be eliminated. Not just humans are targets to be erased by the bombing; even trees become the enemy. Anyone in the unit who has qualms about this genocide and ecocide is defined—in a revealing term—as a "smudge," thereby becoming something else to be eliminated. The perfect image, it is thus implied, should have nothing left of the human or the natural. From the air, the unit's own base looks like "a concentration camp or a movie lot" (199). The climax of the novel occurs when the base is devastated by an enemy attack intercut with scenes from Night of the Living Dead, that ghoulish 1968 vision of America which is being screened during the attack as entertainment for the American torturers, bombers, and image interpreters.

    One of the most shocking, influential, and enduring single images from the Vietnam War exploded into the consciousness of millions of Americans in February 1968 when they actually watched, within the comfort of their own homes, as the chief of the Saigon national police executed a manacled NLF prisoner. In a perfectly framed sequence, the notorious General Nguyen Ngoc Loan unholsters a snub-nosed revolver and places its muzzle to the prisoner's right temple. The prisoner's head jolts, a sudden spurt of blood gushes straight out of his right temple, and he collapses in death. The next morning, newspaper readers were confronted with AP photographer Eddie Adams's potent stills of the execution. The grim ironies of the scene were accentuated by the cultural significance of the weapon itself, a revolver, a somewhat archaic handgun symbolic of the American West.

    Precisely one decade later, this image, with its roles now reversed, was transmuted into the dominant metaphor of a lavishly financed Hollywood production crucial to reimaging the history of the Vietnam War: The Deer Hunter. After being designated the best English-language film of 1978 by the New York Film Critics Circle, this celluloid displacement of reality with illusion was sanctified by four Academy Awards, capped by Best Picture—an award presented appropriately enough by John Wayne, the World War II draft dodger who received a Congressional Gold Medal for playing a warrior hero in the movies. The Deer Hunter succeeded not only in reversing key images of the war but also in helping to canonize U.S. prisoners of war as the most significant symbols of American manhood for the 1980s, 1990s, and beyond.

    The reimaging was blatant, though most critics at the time seemed oblivious to it. The basic technique was to take images of the war that had become deeply embedded in America's consciousness and change them into their opposites. For example, in the film's first scene in Vietnam, a uniformed soldier throws a grenade into an underground village shelter harboring women and children, and then with his automatic rifle mows down a woman and her baby. Although the scene resembles the familiar TV sequence of GIs in Vietnamese villages, as well as Life's photographs of the My Lai massacre, the soldier turns out to be not American but North Vietnamese. He is then killed by a lone guerrilla—who is not a "Viet Cong" but our Special Forces hero, played by Robert De Niro. Later, when two men plummet from a helicopter, the images replicate a telephotographic sequence once seen by millions of Americans that showed a Vietnamese prisoner being hurled from an American helicopter to make other prisoners talk; but in the movie the falling men are American POWs attempting to escape their murderous North Vietnamese captors.

    The structuring metaphor of the film is the game of Russian roulette the sadistic Asian communist guards force their prisoners to play. The crucial torture scene consists of sequence after sequence of images replicating and replacing that infamous historical sequence in which General Loan placed a revolver to the right temple of his NLF prisoner and killed him with a single shot. In the movie the American captives are kept in tiger cages, another image that reverses reality; the actual tiger cages, also overseen by General Loan, were used by the Saigon government to torture thousands of Vietnamese political prisoners. The movie shows American prisoner after prisoner being hauled out of the tiger cages and forced by the demonic North Vietnamese officer in charge, who always stands to the prisoner's right and our left, to place a revolver to his own right temple. Then the image is framed to eliminate the connection between the prisoner's body and the arm holding the revolver, thus bringing the image closer to the famous execution image. One sequence even replicates the blood spurting out of the victim's right temple.

    The Deer Hunter's manipulation of this particular image to reverse the roles of victim and victimizer was used again and again by other vehicles of the militarization of American culture in the 1980s, from movies to comic books. Take, for example, P.O.W.: The Escape, an overtly militaristic 1986 POW rescue movie inspired by Rambo and starring David Carradine as superhero. The bestiality of the Asian communists is here embodied by a North Vietnamese prison camp commander who executes an American prisoner with a revolver shot to the right temple in a tableau modeled even more precisely than The Deer Hunter's on the original execution of the NLF prisoner in Saigon. Then, just in case viewers missed it, this scene is replayed later as the movie's only flashback.

    The brazen reversal of this image was a spectacular success, as I discovered while giving lectures about it on college campuses in 1992. I would begin by projecting a slide of the original AP photo. Then I would ask, "How many people here are familiar with this image?" Almost every hand would go up. Then I would ask, "What is this a picture of?" Almost invariably, at least three fourths of those who had raised their hands would declare that it was a picture of a "a North Vietnamese officer" or "a communist officer" executing "a civilian" or "a prisoner" or "a South Vietnamese."

    Meanwhile, however, the militarization of American culture was going even further in manipulating the original image of that high South Vietnamese official executing an unarmed captive, shifting the role of the most heartless shooters from North Vietnamese communists to the photographers themselves. For example, the cover story of the November 1988 issue of the popular comic book The 'Nam portrays the photojournalists, both still photographers and TV cameramen, as the real enemies because they had placed the image on the "front page of every newspaper in the states!" The cover literally reverses the original image by showing the execution scene from a position behind the participants. This offers a frontal view of the photographer, whose deadly camera conceals his face and occupies the exact center of the picture. The prisoner appears merely as an arm, a shoulder, and a sliver of a body on the left. The only face shown belongs to the chief of the security police, who displays the righteous—even heroic—indignation that has led him to carry out this justifiable revenge against the treacherous actions of the "Viet Cong" pictured in the story. The climactic image is a full page in which the execution scene appears as a reflection in the gigantic lens of the camera above the leering mouth of the photographer, from which comes a bubble with his greedy words, "Keep shooting! Just keep shooting!" "Shooting" a picture here has become synonymous with murder and treason.

    In the next panel, two GIs register their shock—not at the execution, but at a TV cameraman focusing on the dead body: "Front page of every newspaper in the States!" "Geez ..." One can hardly imagine a more complete reversal of the acclaim accorded to those Civil War photographers for bringing the reality of war and death home to the American people.

    The logic of this comic book militarism is inescapable: photographers should be allowed to show the public only what the military deems suitable. It is the logic that has been put into practice for each of America's wars since Vietnam. Nonmilitary photographers and indeed all journalists were simply banished from the entire war zone during the 1983 U.S. invasion of Grenada. Partly as a result of this exclusion, the major media accepted a pool system for the 1989 invasion of Panama—and meekly went along with the military's keeping even these selected journalists confined to a U.S. base throughout most of the conflict. Attempting to report directly on the action, a Spanish photographer was killed and a British journalist wounded when caught in "friendly" cross fire between U.S. soldiers removing them from the scene and a U.S. armored personnel carrier.

    The almost complete absence of photographic images was quite convenient for the Grenada and Panama invasions, which were carried out so swiftly and with such minimal military risk that the government did not bother to seek prior congressional or public approval. And for the first several days after U.S. troops had been dispatched to confront Iraq in August 1990, Secretary of Defense Dick Cheney refused to allow journalists to accompany them. The Pentagon seemed to be operating under the belief that photographic and televised images had helped bring about the U.S. defeat in Vietnam. But for the Gulf War, with its long buildup until Washington launched its assault in January, its potential for significant casualties, and its intended international and domestic political purposes, some effective images had to be engineered.

    To control these images, the U.S. government set up pools of selected reporters and photographers, confined them to certain locations, required them to have military escorts when gathering news, established stringent guidelines limiting what could be reported or photographed, and subjected all written copy, photographs, and videotape to strict censorship. Most of those admitted to the pools represented the same newspapers and TV networks that were simultaneously mounting a major campaign to build support for the war. Journalists were forced to depend on military briefings, where they were often fed deliberately falsified information. Immediately after the ground offensive began, all press briefings and pool reports were indefinitely suspended. In a most revealing negation of the achievement of Civil War photography, with its shocking disclosure of the reality of death, the Pentagon banned the press entirely from Dover Air Force Base during the arrival of the bodies of those killed in the war. Responding to an ACLU legal argument that it was attempting to shield the public: from disturbing images, the Pentagon replied that it was merely protecting the privacy of grieving relatives.

    Although the media were largely denied access to the battlefields, the Gulf War nevertheless gained the reputation of the first "real-time" television war, and the images projected into American homes helped to incite the most passionate war fever since World War II. These screened images ranged from the most traditional to the most innovative modes of picturing America's wars.

    Even the antiquated icon of the heroic commanding general, missing from public consciousness for about forty years, was given new life. Though hardly as striking a figure as the commander in Leutze's Washington Crossing the Delaware or the posed picture of General Douglas MacArthur returning to the Philippines during World War II, a public idol took shape in the corpulent form of General Norman Schwarzkopf in his fatigues, boots, and jaunty cap.

    The preeminent public relations firm Hill and Knowlton, working closely with the governments of Kuwait and the United States, staged a brilliant propaganda campaign including thirty video releases distributed free to television stations. Its most audacious and successful concoction was an elaborate but entirely phony scenario of Iraqi soldiers dumping Kuwaiti babies out of hospital incubators, a story first told to the Congressional Human Rights hearings (which Hill and Knowlton helped to organize) by an unidentified "eyewitness" (actually the daughter of the Kuwaiti ambassador to the United States).

    But the most potent images combined techniques pioneered by Billy Mitchell with General Peckem's quest for aerial photos of perfect bomb patterns, the medium of television, and the technological capabilities of the weapons themselves. After all, since one of the main goals of the war makers was to create the impression of a "clean" technowar—a war almost devoid of human suffering and death, conducted with surgical precision by wondrous mechanisms—why not project the war from the point of view of the weapons? And so the most thrilling images were transmitted directly by the laser guidance systems of missiles and by those brilliant creations, "smart" bombs. Fascinated, tens of millions of excited Americans stared at their screens, sharing the experience of these missiles and bombs unerringly guided by the wonders of American technology to a target identified by a narrator as an important military installation. A generation raised in video arcades and on Nintendo could hardly be more satisfied. The target got closer and closer, larger and larger. And then everything ended with the explosion. There were no bloated human bodies, as in the photographs of the battlefields of Antietam and Gettysburg. There was none of the agony of the burned and wounded glimpsed on television relays from Vietnam. There was just nothing at all. In this magnificent triumph of technowar, America's images of its wars had seemingly reached perfection.

What People are Saying About This

Richard Falk
A brilliant reinterpretation of the Vietnam War, showing how this dreadful war continues to infect the political imagination of America. Of particular value is Franklin's unique capacity to link the fantasies of science fiction with the construction of grotesque political myths glorifying warrior illusions. At a time when the mainstream is struggling to put a silver lining around the collective memory of the Vietnam War, this book is indispensable.
—(Richard Falk, Albert G. Milbank Professor of International Law and Practice, Princeton University)
Marilyn B. Young
For the past thirty-five years, the history of the Vietnam War has been reshaped by official history, mainstream news media, Hollywood, and various political commentators into an untroubled remembering or a deep forgetting, which comes to the same thing. What marks this provocative and engaging book is H. Bruce Franklin's steadfast resistance to a society that takes 'plausible deniability' as its first principle. The range of subjects considered, Franklin's clear-headed analysis, and his impressive knowledge all make this an important contribution.
—(Marilyn B. Young, author of The Vietnam Wars, 1945-1990)
Christian G. Appy
Wonderfully written, deeply researched, and insightfully argued. I am especially enthusiastic about the value of this book to college classes on the Vietnam War and modern U.S. culture. Here, in one place, teachers can present students with stimulating analyses of many crucial topics which heretofore could only be found, if at all, in separate books.
—(Christian G. Appy, author of Working-Class War: American Combat Soldiers in Vietnam)

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