×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Stakeholder Power
     

Stakeholder Power

by Steven Walker, Jeffrey W. Marr
 

In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the

Overview


In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.

Editorial Reviews

Indianapolis Star
...makes a strong case for improving the bottom line by building strong, trusting relationships with customers, employees, shareholders, and others with a stake in the company.

Product Details

ISBN-13:
9780738206837
Publisher:
Basic Books
Publication date:
06/20/2002
Pages:
272
Product dimensions:
5.80(w) x 8.92(h) x 0.76(d)

Meet the Author


Steven F. Walker is the president and CEO of Walker Information, a world leader in measuring stakeholder relationships and corporate reputation. The third generation to lead his family business, he lives in Indianapolis, Indiana. Jeffrey W. Marr is Vice President, People and Product Development, at Walker Information, where he is a senior member of the firm's research and development team. He lives in Indianapolis, Indiana.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews