Stakeholder Power

Overview

In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year ...

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Overview

In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.

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Editorial Reviews

Indianapolis Star
...makes a strong case for improving the bottom line by building strong, trusting relationships with customers, employees, shareholders, and others with a stake in the company.
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Product Details

  • ISBN-13: 9780738206837
  • Publisher: Basic Books
  • Publication date: 6/20/2002
  • Pages: 272
  • Product dimensions: 5.80 (w) x 8.92 (h) x 0.76 (d)

Meet the Author

Steven F. Walker is the president and CEO of Walker Information, a world leader in measuring stakeholder relationships and corporate reputation. The third generation to lead his family business, he lives in Indianapolis, Indiana. Jeffrey W. Marr is Vice President, People and Product Development, at Walker Information, where he is a senior member of the firm's research and development team. He lives in Indianapolis, Indiana.

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Table of Contents

Preface
1 The Power of Stakeholders 1
2 Power to the People 23
3 Harnessing the Power - Stakeholder Loyalty 45
4 Integrity as the Foundation 67
5 The Power of Customers 91
6 The Power of Employees 123
7 The Power of Extended Stakeholders 155
8 Charging Up with Corporate Citizenship 185
9 The Power of Stakeholder Integration 215
Notes 233
Index 245
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