Dorie Clark is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur, and Forbes. She consults and speaks to a diverse range of clients, including Google, the World Bank, Microsoft, and Morgan Stanley. She is also an adjunct professor of business administration at Duke University's Fuqua School of Business. Her first book was Reinventing You. You can access more than four hundred free articles on her Web site, www.dorieclark.com, and follow her on Twitter @dorieclark.
Stand Out Networking: A Simple and Authentic Way to Meet People on Your Own Terms (A Penguin Special from Portfolio)by Dorie Clark
Few professional activities are as nerve-wracking as networking. There’s the paralyzing prospect of entering a room full of strangers. The awkward introductions and stilted small talk. The concern that “networking” means you have to exploit others for personal gain – or might appear that way. It’s no wonder so many talented professionals eschew networking altogether. Unfortunately, that means they’re limiting their chances of making the kind of great personal and professional connections that can expand their worldview, enrich their lives, and – yes – even lead to new business opportunities.
That’s why it’s time to reclaim networking. It doesn’t have to be the province of users and takers; instead, as Forbes and Harvard Business Review contributor Dorie Clark makes clear in this short and actionable guide, networking done right is nothing like the stereotype. It’s not about making shallow, insincere connections and filling your wallet with business cards. Instead, the real goal is to turn brief encounters into mutually-beneficial and lasting friendships—in both your personal and professional life.
Drawing on wisdom from her own experience and from experts like psychologist Robert Cialdini, marketer Michael Katz, and authors Judy Robinett and Keith Ferrazzi, Clark provides valuable insight on how to be a good networker, including concrete tips on how to:
- Turn initial small talk into meaningful exchanges
- Unlock the power of social media as a networking tool
- Transform casual online contacts into real-world connections
- Make the most of conferences
- Set a schedule for keeping in regular touch with your network
- Repair and strengthen troubled relationships
- Create your own events and become a connector
Whether you’re an introvert or extrovert, and whether you currently relish or loathe making new connections, Clark will teach you the strategies you need to make networking fun, joyful, and enriching.
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Dorie Clark writes about networking. With a background in political organizing with the Obama campaign, she’s been exposed to some of the best “smoozing”. She knows that you’ve got to work hard. Her latest book is “Stand Out networking, a simple and authentic way to meet people” In some of the political circles I’ve been privileged to be part of over the past few months, people have been quoting Mark Twain for saying “If you get a reputation for being an early riser, you get to sleep in occasionally.” Dorie has been feeding her reputation for being an early riser. I get well-crafted emails from her in my inbox. She actually apologize for sending it and checks in that it is still ok with me to populate my inbox, and she’s not even Canadian! When she tweeted about her new book, I said yes, I’d love to see it and I promised to writer a review. She hasn’t asked for the book back yet (as if) It’s a great way to show how to put a book together. While it’s not substantial. Like a good small economy car, he book does serve to get you from point A to point B. Quite a lot of the content originates from the author’s own networking adventures which she has chronicled in the pages of Forbes. She seems to have set out to connect with the best people to follow, from Chris Brogan to Susan Roane. Clark shares recipes for organizing networking dinners in cities when she is travelling and a particularly inspiring story about how to manoeuver the infamous party/social conference called South by South West or SXSW from her perspective as an introvert who needs 10 hours of sleep each night. I just got three emails from Dorie and a couple of her friends promoting an offer for another friend’s book launch. His name is Michael Port and he is the author of Steal The Show. Dorie Clark is fortunate to have friends like that and I’d like to be one, that’s why I’ve written this review so if and when I get my book published, she’ll send you an email asking you to buy it. After all, what are friends for?
All I look for in business books is actionable advice. This book has so many tips and strategies that can be used *today.* The day I read it, I used one of her tips and landed a new client at an event. #InstantROI. Needless to say, I think you'll like it too.
Dorie Clark’s book on networking is a great value for the money. It contains useful tips for networking even if you are terrified of networking.