×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence / Edition 1
     

Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence / Edition 1

by Mike Lewis
 

See All Formats & Editions

ISBN-10: 0071794964

ISBN-13: 9780071794961

Pub. Date: 11/09/2012

Publisher: McGraw-Hill Professional Publishing

Competing on the social web isn't enough. You have to STAND OUT!

Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media—and how you can do the same for your brand!

"Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social

Overview

Competing on the social web isn't enough. You have to STAND OUT!

Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media—and how you can do the same for your brand!

"Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies." — Brian Solis, bestselling author of The End of Business as Usual and Engage!

"A stand-out must-read." — Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media and Likeable Business

"Take these tips, work to implement these ideas, and look around to learn from who's tried what." — Erik Qualman, bestselling author of Socialnomics and Digital Leader

"Mike gives you the tools you need to rise above the noise and develop a stand-out social marketing strategy." — Larry Weber, Chairman, W2Group, and bestselling author of Marketing to the Social Web

"Lewis's unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company." — Jeremiah Owyang, Partner, Altimeter Group

"You can launch a social marketing strategy, but unfortunately it doesn't come with a handbook—until now. Stand Out Social Marketing is an important read if you’re serious about social marketing!" — Taulbee Jackson, CEO, Raidious

Product Details

ISBN-13:
9780071794961
Publisher:
McGraw-Hill Professional Publishing
Publication date:
11/09/2012
Edition description:
New Edition
Pages:
320
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

Table of Contents

Foreword Jeremiah Owyang vii

Acknowledgments xi

Introduction xxi

Part 1 Understanding Stand Out

Chapter 1 Stand Out 1

Part 2 Stand Out in Practice

Chapter 2 Stand Out by Paying Attention 21

Chapter 3 Stand Out by Paying Attention to Behaviors 41

Chapter 4 Stand Out Interactions 61

Chapter 5 The Science of Stand Out Interactions 87

Chapter 6 Stand Out Approaches to Stimulating Interaction 99

Chapter 7 Stand Out Content 121

Chapter 8 Stand Out Presence 153

Chapter 9 Stand Out Management 175

Chapter 10 Stand Out by Measuring for ROI 203

Part 3 Summarizing Stand Out

Chapter 11 Performing a Stand Out Social Marketing Audit 231

Chapter 12 Out Standing! 257

Afterword: In It for the Long Haul! by Erik Qualman 267

Notes 269

Index 275

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews