Stand Und Entwicklungsperspektiven Des Versandhandels

Overview

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Handel und Distribution, Note: 2,3, Universität Leipzig (Wirtschaftswissenschaftliche Fakultät), 45 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Ist die Internet-Revolution für die Versandhandelsbranche genau so ein Geschenk des Himmels, wie die „Revolte der Ostdeutschen" für den damals angeschlagenen Bundeskanzler Helmut Kohl? 1 Erlebt die Branche mit dem E-Commerce gewissermaßen eine Renaissance, welche dessen zukünftige Entwicklung wesentlich...
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Overview

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Handel und Distribution, Note: 2,3, Universität Leipzig (Wirtschaftswissenschaftliche Fakultät), 45 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Ist die Internet-Revolution für die Versandhandelsbranche genau so ein Geschenk des Himmels, wie die „Revolte der Ostdeutschen" für den damals angeschlagenen Bundeskanzler Helmut Kohl? 1 Erlebt die Branche mit dem E-Commerce gewissermaßen eine Renaissance, welche dessen zukünftige Entwicklung wesentlich beeinflussen wird? 2 Diese Meinung vertreten zumindest Mitarbeiter von MCKINSEY in „Der Handel" 03/2001. Dass die Versandhandelsbranche besonders in Deutschland schon seit längerem stagniert, ist kein Geheimnis und dass Versender Unsummen in die Implementierung von Internetauftritten, Tele-Shopping und Online-Shops investieren zeigt, wie viel Hoffung sie in diese neuen Medien setzten. Aus gegebenem Anlass werden deshalb die Einflüsse dieser neuen Technologien und besonders der des E-Commerce auf den Versandhandel genauer betrachtet. Die Entwicklung des klassischen Kataloggeschäfts als bisheriger Basisbaustein des Versandhandels wird ebenfalls beleuchtet. [...]
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Product Details

  • ISBN-13: 9783656248453
  • Publisher: GRIN Verlag
  • Publication date: 11/28/2013
  • Language: German
  • Pages: 44
  • Product dimensions: 5.83 (w) x 8.27 (h) x 0.11 (d)

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