Starbucks
  • Starbucks
  • Starbucks

Starbucks

5.0 1
by Marie Bussing-Burks
     
 

ISBN-10: 0313364583

ISBN-13: 9780313364587

Pub. Date: 10/30/2009

Publisher: ABC-CLIO, Incorporated

Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world.

• Offers a number of stimulating sidebars, including Coffee Talk, Word Search, Coffee Quiz, Schultz Time!, and Coffee Recipe

• Features a "You Decide" section at the end of each

…  See more details below

Overview

Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world.

• Offers a number of stimulating sidebars, including Coffee Talk, Word Search, Coffee Quiz, Schultz Time!, and Coffee Recipe

• Features a "You Decide" section at the end of each chapter where readers can provide their own responses to issues Starbucks has faced recently

• Provides photos of Starbucks headquarters in Seattle, interior shots of the original store, Starbucks baristas, and Starbucks coffee traders in Rwanda

• Includes a glossary of coffee-related terms

• Outlines a Starbucks timeline from 1971 to 2009, noting major business and product events

Product Details

ISBN-13:
9780313364587
Publisher:
ABC-CLIO, Incorporated
Publication date:
10/30/2009
Series:
Corporations That Changed the World Series
Pages:
154
Product dimensions:
6.10(w) x 9.30(h) x 0.70(d)

Table of Contents

Acknowledgments ix

Introduction xi

Chapter 1 Origins and History of Starbucks 1

Chapter 2 The Founders and Early Management Team 9

Chapter 3 Strategies and Innovations: The Coffee Culture 19

Chapter 4 Guiding Principles and Coffee Social Responsibility 31

Chapter 5 How Starbucks Moved Ahead of the Competition 49

Chapter 6 Financial Results and Starbucks Leadership 69

Chapter 7 Controversy and Coffee Competition 87

Chapter 8 Transition and Future Prospects 105

Appendix A Starbucks through the Decades: A Timeline to Success 121

Appendix B The Futures of Coffee 127

Appendix C Glossary of Coffee Terms 129

Appendix D Starbucks Stars, Cool Coffee Web Sites, and Wonderful Webcasts/Podcasts 133

Acronyms 141

Bibliography 143

Personal Interviews 149

Index 151

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Starbucks 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago