Starbucks
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Starbucks

5.0 1
by Marie Bussing-Burks
     
 

ISBN-10: 0313364583

ISBN-13: 9780313364587

Pub. Date: 10/30/2009

Publisher: ABC-CLIO, Incorporated

Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world.
• Offers a number of stimulating sidebars, including Coffee Talk, Word Search, Coffee Quiz, Schultz Time!, and Coffee Recipe• Features a "You Decide" section at the end of each chapter

Overview

Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world.
• Offers a number of stimulating sidebars, including Coffee Talk, Word Search, Coffee Quiz, Schultz Time!, and Coffee Recipe• Features a "You Decide" section at the end of each chapter where readers can provide their own responses to issues Starbucks has faced recently• Provides photos of Starbucks headquarters in Seattle, interior shots of the original store, Starbucks baristas, and Starbucks coffee traders in Rwanda• Includes a glossary of coffee-related terms• Outlines a Starbucks timeline from 1971 to 2009, noting major business and product events

Product Details

ISBN-13:
9780313364587
Publisher:
ABC-CLIO, Incorporated
Publication date:
10/30/2009
Series:
Corporations That Changed the World Series
Pages:
154
Product dimensions:
6.10(w) x 9.30(h) x 0.70(d)

Table of Contents

Acknowledgments ix

Introduction xi

Chapter 1 Origins and History of Starbucks 1

Chapter 2 The Founders and Early Management Team 9

Chapter 3 Strategies and Innovations: The Coffee Culture 19

Chapter 4 Guiding Principles and Coffee Social Responsibility 31

Chapter 5 How Starbucks Moved Ahead of the Competition 49

Chapter 6 Financial Results and Starbucks Leadership 69

Chapter 7 Controversy and Coffee Competition 87

Chapter 8 Transition and Future Prospects 105

Appendix A Starbucks through the Decades: A Timeline to Success 121

Appendix B The Futures of Coffee 127

Appendix C Glossary of Coffee Terms 129

Appendix D Starbucks Stars, Cool Coffee Web Sites, and Wonderful Webcasts/Podcasts 133

Acronyms 141

Bibliography 143

Personal Interviews 149

Index 151

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Starbucks 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago