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Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008.

Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots.

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Editorial Reviews

From the Publisher
"From a single retail outlet in 1971, Starbucks has expanded to 47 countries. This overview for students in high school and up recounts the history of the coffeehouse leviathan and the roles played by the corporation's leaders and employees. It highlights the company's efforts to support sustainable coffee farming, and looks at current strategies for surviving the economic crisis. The book includes B&W photos, sidebars, coffee quizzes, and recipes; a 'You Decide' section at the end of each chapter allows readers to respond to controversial issues. A glossary, acronyms, and a list of web sites and podcasts are also included."


Reference & Research Book News

VOYA - Leah Sparks
The Corporations That Changed the World series focuses on international companies that shape world culture, and whose products set the standard for innovation and success in their respective markets. Starbucks, the most recent company to be profiled, certainly fits the mold and joins such trendsetters as Google, Apple, Toyota, and Harley-Davidson Motor Company (with Southwest Airlines as the subject of the next book in the series). Following the format of its fellow series titles, this latest book describes the origins and history of Starbucks, early strategies and corporate principles that made the company a success, controversies and challenges the company faced and overcame, and future prospects. A plethora of fun, informative appendices appear after the text, including a Starbucks timeline, a succinct explanation of how coffee futures are traded, a glossary of coffee terms, a trendy list of coffee Web sites and podcasts, an extensive bibliography, and a detailed index. Author Bussing-Burk's emphasis on economics throughout the text isn't surprising given that she is an economics lecturer in the University of Southern Indiana's College of Business. Black-and-white photographs, tables/charts, and trivia boxes pepper the text, offering a welcome change of pace from the occasionally dry and economics-heavy narrative. While best suited to college and business school students, high school students studying economics, sociology, or American history will easily find enough information for a research paper on a variety of Starbucks- and coffee-related topics. Reviewer: Leah Sparks
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Product Details

Table of Contents

Acknowledgments ix

Introduction xi

Chapter 1 Origins and History of Starbucks 1

Chapter 2 The Founders and Early Management Team 9

Chapter 3 Strategies and Innovations: The Coffee Culture 19

Chapter 4 Guiding Principles and Coffee Social Responsibility 31

Chapter 5 How Starbucks Moved Ahead of the Competition 49

Chapter 6 Financial Results and Starbucks Leadership 69

Chapter 7 Controversy and Coffee Competition 87

Chapter 8 Transition and Future Prospects 105

Appendix A Starbucks through the Decades: A Timeline to Success 121

Appendix B The Futures of Coffee 127

Appendix C Glossary of Coffee Terms 129

Appendix D Starbucks Stars, Cool Coffee Web Sites, and Wonderful Webcasts/Podcasts 133

Acronyms 141

Bibliography 143

Personal Interviews 149

Index 151

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Customer Reviews

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