Start and Run Your Own Record Label

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Overview

For anyone interested in starting their own record label -- because they want to make a career from scouting signing, and marketing new talent, or because they want to produce and promote their own music -- now is the time! As veteran author Daylle Deanna Schwartz reveals in this new, updated and expanded edition of Start & Run Your Own Record Label, today's market offers more opportunity than ever before to make money as an independent record label.

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Overview

For anyone interested in starting their own record label -- because they want to make a career from scouting signing, and marketing new talent, or because they want to produce and promote their own music -- now is the time! As veteran author Daylle Deanna Schwartz reveals in this new, updated and expanded edition of Start & Run Your Own Record Label, today's market offers more opportunity than ever before to make money as an independent record label.

Start & Run Your Own Record Label is the perfect guidebook to building your own record business from the ground up. Written from the perspective of an industry insider who started and ran her own record label, and packed full of A-Z advice, tips, and solid how-to information from industry pros, this indispensable reference offers useful strategies for novices and professionals alike. Now, the successful first edition of this book has been rewritten to reflect recent changes in the music industry, and it's even more comprehensive, authoritative, and practical. Start & Run Your Own Record Label reflects interviews with over 100 industry pros. including Danny Goldberg (chairman and CEO of Artemis Records), recording artist EL-P (Definitive Jux Records). Dave Roberge (president of Everfine Records), recording artist Jonatha Brooke (Bad Dog Records), Damon Dash (founder of Roc-a-Fella records); the five top indie distributors (ADA, Navarre, Caroline, Red, Koch); as well as the editors of top music magazines, radio MDs, and industry publicists.

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Product Details

  • ISBN-13: 9780823079247
  • Publisher: Crown Publishing Group
  • Publication date: 12/1/1998
  • Edition description: Older Edition
  • Pages: 282
  • Product dimensions: 6.02 (w) x 9.12 (h) x 0.76 (d)

Meet the Author

DAYLLE DEANNA SCHWARTZ is a music industry consultant, self-empowerment counselor, and successful author of many books including I Don’t Need a Record Deal and The Real Deal: How to Get Signed to a Record Label. She has appeared on more than 300 television and radio shows, including Oprah and Howard Stern, and has been quoted in many publications, such as the New York Times and Billboard. Schwartz lives in New York City.
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Table of Contents

Introduction 1
1 Decisions for Starting a Record Label 8
2 Setting Up Your Business 24
3 Financing Your Business 36
4 Setting Up Your Record Label 45
5 Getting Your Legal Affairs in Order 56
6 Copyright and Publishing Decisions 66
7 Signing Artists to Your Label 80
8 Creating Your Product 91
9 The Manufacturing Process 103
10 How Record Distributors Operate 122
11 Preparing to Market and Promote Your Product 132
12 Getting Product into Stores 145
13 The International Market 164
14 Getting Publicity for Your Product 178
15 Getting Radio Play 200
16 Getting Retail and Club Promotion 215
17 Using the Internet to Promote and Market Your Product 228
18 Some Advice from the Pros 268
Index 277
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Customer Reviews

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Sort by: Showing all of 11 Customer Reviews
  • Anonymous

    Posted January 6, 2008

    Very Good Information!

    This is a very good road map to starting and running an independent record label!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 17, 2007

    Founder of SoulMindz Music - John Jones say's 'Get it'

    Step by step this is all you need to get a good overview of starting your own label. I was very informed and it put me on to a lot of info.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 12, 2005

    This is a must have book for any experience level

    Weather your a seasoned veteran or new to the business, this book is for you. Use it to touch up on what you already know, or use it to learn what you need to know. This book made a HUGE impact on the way our record label runs. I suggest this to ANYONE intrested in building a solid record label foundation. The book is easy to read without all the techinal jargon and terms, but not so simple that you get poor information. Not convinced? Go to your local Barns n' Noble today and give it a look.

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  • Anonymous

    Posted October 30, 2003

    Starting a Label

    This book is definitely required reading if you are trying to start your own label without much experience. Me, I am only 20 years old, and have no experience in the music or business areas, and this book is definitely a key to my learning foundation. It's not ALL you need to know, but it definitely will tell you a lot about exactly what the title says. It will help you 'Start and Run Your own Record Label,' and will give ANYONE a leg up. I don't care how long you've been involved in the industry, or how much you THINK you know, don't pass up the book unless you've written one yourself.

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  • Anonymous

    Posted September 12, 2003

    Don't hesitate! Get this book!

    This book is outstanding. I'm an aspiring gospel label owner and I was a total newbie in the music industry. After reading Schwartz's book, I understand so much more. I like the way she breaks it down and uses examples and people who are currently in the biz to emphasize important points. I highly recommend this to anyone who is in the dark about the biz. People now come to me asking me questions about the biz. It's great! Thanks so much, Daylle Schwartz. This book is just what I needed.

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  • Anonymous

    Posted August 14, 2002

    All you need

    I read this book and was very impressed. If you have a gut feeling about the music business this is a fundamentally sound back-up to that feeling. Step by step this is all you need to get a good overview of starting your own label.

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  • Anonymous

    Posted July 9, 2002

    EXCELLENT FOUNDATION BOOK

    Daylle Deanna Schwartz wrote an excellent survey book on how to start and run a record label. It is a book for people who are interested in starting their own music label, managers, artist, etc. I would truly recommend this book to anybody who is tossing the idea around in their head about entrepeneurship in music, college students(like me), or an artist and personal manager who is sick of waiting to get signed by a major label! Her topics ranges from Distributions, copyrights, Marketing and promotion, Radio airplay, and internatinal market, among others. Schwartz also includes tips from other indpendent label owners, distributers, publicist, journalist, and Program and music directors at college and commercial radios. She emphasizes HARDWORK, PROFESSIONALISM, PERSISTENCE, MARKETING and PROMOTING your artist. Also make sure you have a great lawyer and search for the money trail (government grants, investors, loans, etc) to start up your label. After reading this book the next step you need to do if you are truly serious and ready to work HARD and SMART is research each individual topics ranging from starting a small business, to business plans, Distribution and copyrighting,MARKETING AND PROMOTION, etc!!! There is also books on internet promotion that are more up to date. The key here is to RESEARCH and not just use this one book for all the answers. Invest in going to music seminars, people. People aren't going to you, you have to go to them and get in THEIR face!!! I can't wait to read her other music book. One more thing: she was a high school teacher, but she had the faith, motivation and drive to start her own label in this shark infested and diseased industry. Schwartz REASEARCHED and worked HARD and SMART. YOU have to start somewhere!!! For all those who wrote negativly about the book: YOU TRY WRITING A BOOK ON THE MUSIC INDUSTRY FROM EXPERIENCE!! That was thoughtful she even decided to write on starting a label. People aren't willing to share ideas on staring a label in the idustry especially since it seems like a fad! Everyone has one, it's the latest craze(sarcasim)!!!

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  • Anonymous

    Posted December 17, 2001

    The more I know the more I want to be self-contained

    Superb written book. This book is written in simple terms (KISS). I highly recommend this to anyone trying to get into the music industry; ANYONE!! I can't wait for part two.

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  • Anonymous

    Posted December 3, 2000

    YOU COULD LEARN SO MUCH FROM THIS BOOK..

    YOU COULD LEARN SO MUCH FROM THIS BOOK SO BUY THE DAMN THING.IT'S NOT MUCH I COULD SAY ABOUT THE BOOK IT JUST HELPED ME OUT ALOT AND I WOULD LIKE TO THANK DAYLLE DEANNA FOR WRITING THIS BOOK. I'M JUST WAITIN FOR HER TO COME OUT WITH ANOTHER BOOK SO I COULD PICK IT UP I DON'T KNOW WHAT I WOULD HAVE DONE WITH OUT THIS BOOK IT'S TELLS YOU HOW TO START YOUR OWN LABEL BY REGISTERING YOUR COMPANY IT GIVE YOU PHONE NUMBERS TO THE IRS.. YOU WOULD GET A LOT OUT OF THIS BOOK SO PAY THE LOOT TO GET IT AND YOU WONT BE SORRY

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  • Anonymous

    Posted March 5, 2010

    No text was provided for this review.

  • Anonymous

    Posted April 22, 2010

    No text was provided for this review.

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