Start at the End: How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

( 2 )

Overview

Business owners, and their teams, often lose their way in themidst of the day-to-day stress of generating sales and profits.Suddenly, everyone becomes so focused on short-term goals that theentire organization loses sight of the long-term vision. Thesolution is to "start at the end." When you know where you wantyour business to end up, you can reverse engineer your businessplan to get you there. With a detailed vision of the end, you andyour team will stay focused and energized,...

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Overview

Business owners, and their teams, often lose their way in themidst of the day-to-day stress of generating sales and profits.Suddenly, everyone becomes so focused on short-term goals that theentire organization loses sight of the long-term vision. Thesolution is to "start at the end." When you know where you wantyour business to end up, you can reverse engineer your businessplan to get you there. With a detailed vision of the end, you andyour team will stay focused and energized, always moving towardthat ultimate goal.

Whether your goal is to sell your business for millions,multiply your revenues, expand operations to a new location, orgenerate more profits, Start at the End offers a uniqueapproach and action steps for business owners and entrepreneurs toredevelop your business plan. You'll learn how to re-create yourlong-term vision, and then make continuous progress to achieve thatvision while continuing to hit your short-term goals. Start atthe End offers inspiring stories of other business owners andentrepreneurs who have achieved significant success, as well aseasy-to-follow exercises. You'll learn how to:

  • Build a company you can sell for millions of dollars
  • Create vision statements from a customer perspective and from abusiness perspective that increase your sales and profits
  • Develop a realistic business and financial model based onmarket data
  • Systematize your business and minimize mistakes
  • Build the strongest marketing system in your industry
  • Increase your conversion rates and the lifetime value of yourcustomers
  • Improve the performance and productivity of your employees
  • And more!

Start at the End gives you a chance to take a step back,reevaluate your business, and redesign your business plan toachieve the success you dreamed of when you first launched yourcompany.

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  • Start at the End
    Start at the End  

Product Details

  • ISBN-13: 9781118376768
  • Publisher: Wiley
  • Publication date: 11/27/2012
  • Edition number: 1
  • Pages: 240
  • Sales rank: 792,741
  • Product dimensions: 5.80 (w) x 8.70 (h) x 1.00 (d)

Meet the Author

DAVE LAVINSKY is the cofounder of Growthink, aconsultancy that helps entrepreneurs and business owners identifyand pursue new opportunities, develop new business plans, raisecapital, and build growth strategies. Over the past decade,Growthink has helped thousands of companies develop business plansand achieve massive growth. Personally, Dave has guest lectured attop universities, developed more than 100 business plans, and haswritten hundreds of articles on entrepreneurship, businessplanning, and raising capital. He is also a successful serialentrepreneur, having started and exited multiple Internet andproduct-focused ventures.

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Table of Contents

Introduction ix

Chapter 1 The End of Your Business 1

Chapter 2 Confirming the Opportunity 15

Chapter 3 Goals and Milestones 27

Chapter 4 Achieving Your Financial Metric Goals 37

Chapter 5 Achieving Your Business Asset Goals 47

Chapter 6 Systematizing Your Business 57

Chapter 7 How to Out-Market Your Market 73

Chapter 8 Securing and Locking Up Your Customers 89

Chapter 9 Developing Your HR Plan 117

Chapter 10 Documenting Your Strategic Plan 133

Chapter 11 How to Progress Even Faster 145

Chapter 12 Becoming a Better Leader 167

Chapter 13 Multiplier Tactics 187

Conclusion 205

Acknowledgments 209

About the Author 213

Index 215

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted December 21, 2012

    more from this reviewer

    START AT THE END: HOW COMPANIES CAN GROW BIGGER AND FASTER BY RE

    START AT THE END: HOW COMPANIES CAN GROW BIGGER AND FASTER BY REVERSING THEIR BUSINESS PLAN by Dave Lavinsky is an interesting non-fiction/business. Chucked full of ideas,plans, business and financial model,how to build a strong marketing system and how to increase productivity. If you already own a business you still need to read this book and re-evaluate your dream business. You definitely need to read this book for your vision into the future. For any business owners, or entrepreneurs in your family. A must read! Received for an honest review from the publisher. Details may be find at John Wiley & Sons, Inc. and My Book Addiction and More.

    RATING: 5

    HEAT RATING: NONE (NON-FICTION)

    REVIEWED BY: AprilR, My Book Addiction and More/My Book Addiction Reviews

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 7, 2013

    Archfiend

    Check page 29. Then keep going down.

    Was this review helpful? Yes  No   Report this review
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