Start: How to Get Your Business Underway

Start: How to Get Your Business Underway

by Kevin Duncan
     
 

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It doesn't t matter what  you start with - an idea to fill a gap in the market, boredom with your current job, or a desire to be your own boss. What matter sis that you stop dreaming and start doing.

You don't need to be a master mathematician to work out whether your business idea has a decent chance of working out or not. Nor do you have to research and

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Overview

It doesn't t matter what  you start with - an idea to fill a gap in the market, boredom with your current job, or a desire to be your own boss. What matter sis that you stop dreaming and start doing.

You don't need to be a master mathematician to work out whether your business idea has a decent chance of working out or not. Nor do you have to research and validate every minute detail of your business models before you can launch it successfully. We have all met people who dream of starting their business 'one day' but who never quite get round to it.

With plenty of practical advice and user-friendly tips, Start will help you ask yourself the questions that need asking before you get going.

No more excuses. this could be the start of something great.

Product Details

ISBN-13:
9781841127941
Publisher:
Wiley
Publication date:
03/21/2008
Pages:
292
Product dimensions:
5.30(w) x 8.40(h) x 0.90(d)

Meet the Author

Kevin Duncan is a business adviser, marketing expert andauthor. He was educated at Oxford and has worked in communicationsfor 25 years, advising companies such as British Airways,Carlsberg-Tetley, Diageo, Heineken, Lloyds TSB, Marks &Spencer, Norwich Union, Reuters, Scottish Courage, Sony, andVirgin.

He has hands-on knowledge of how to run most types of business,and has worked with over 200 clients in almost every category(except Tobacco, which he won't work on). He has deployed 600m offunds on more than 200 brands, overseen over 1,000 projects, andwon 35 awards for creativity and effectiveness.

Kevin is the author of Running Your Own Business and GrowingYour Business and teaches at Canterbury University. For the lasteight years he has been an independent troubleshooter, working onhis own as Expert Advice, advising companies how to run theirbusinesses.

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