Dana J. Smithers is a leading expert in home staging, and teaches through seminars and workshops across North America. She founded the PRES (Professional Real Estate Stager) Resource Centre. She was a founding member and instructor for the Canadian ReDesigners Association. She also owns Sun On My Back Redesigns and Empowered Women In Business.
Start & Run a Home Staging Businessby Dana J. Smithers
The home staging industry offers one of the fastest growing small-business opportunities today. As sophisticated home buyers are demanding “move-in ready” homes with minimal renovations needed, home stagers are hired to help sell the homes quickly and for top dollar.Author Dana J. Smithers offers insider tips on all aspects of the home staging industry to help you start your business and create a successful and profitable marketing plan. A CD-ROM includes worksheets and checklists including sample proposals, inventory agreements, and a space planning grid.
The book addresses key topics applicable to start-up home stagers, including:
Determining market opportunities
Choosing your services
Creating strategic alliances
Maintaining client relations
Writing proposals, bids, and invoices
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