Start & Run a Retail Business

Start & Run a Retail Business

by Ted Topping, Red Topping
     
 

Thirty-five years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically.
Owner-operated retailers now face competition from category killers,
multinational big-box retailers, and even "stores" that exist only on the Internet. Recognizing just how much the retail business has changed, authors

Overview

Thirty-five years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically.
Owner-operated retailers now face competition from category killers,
multinational big-box retailers, and even "stores" that exist only on the Internet. Recognizing just how much the retail business has changed, authors Jim Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today’s competitive marketplace. They even help you take the first concrete steps toward your dream–a bonus that has made this title a consistent seller. Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable retail business. By examining retail from a customer's perspective—and focusing on the in-store experience—this book will help you meet the challenges of today's retail world head on. Topics covered include: the basics of retail; merchandising; buying; human resources; sales management; technology; customer service and the in-store experience

Product Details

ISBN-13:
9781551808178
Publisher:
Self-Counsel Press, Inc.
Publication date:
01/15/2008
Series:
Start and Run A Series
Edition description:
3rd Edition
Pages:
216
Sales rank:
1,047,311
Product dimensions:
8.40(w) x 9.86(h) x 0.48(d)

Meet the Author

Jim Dion, PHD, has been involved in all levels of retail - as a buyer, brand manager, and department store executive VP. He is also a popular retail workshop leader throughout North America.Ted Topping, MBA, has worked as a retailer on both a local and national level. Currently a consultant, he has led highly successful workshops across North America.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >