Start & Run an Art Teaching Business

Overview

Anyone with an artistic skill such as painting, drawing, or pottery can start their own successful art teaching business. Many people interested in learning an artistic skill don’t have the space, materials, or facilities to learn on their own at home, and art schools provide them with a place they can go to learn with others without having to purchase expensive looms, kilns, easels, and other such equipment. Children,
teens, adults - they are all looking to do art in their ...
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Start & Run an Art Teaching Business

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Overview

Anyone with an artistic skill such as painting, drawing, or pottery can start their own successful art teaching business. Many people interested in learning an artistic skill don’t have the space, materials, or facilities to learn on their own at home, and art schools provide them with a place they can go to learn with others without having to purchase expensive looms, kilns, easels, and other such equipment. Children,
teens, adults - they are all looking to do art in their free time. This book shows you step by step how you can start your own successful art teaching business, whether it’s at your home or at a rented studio. It will show you how to develop and customize not only classes, but also art camps, birthday parties, and artist’s retreats. Learn how to set up classrooms, find students, provide great customer service, and ensure the business remains profitable - and generate the creative spark in your students, staff, and community. Whatever your artistic skill, with the right business plan and a bit of savvy you can start your own successful business teaching art to others. The CD contains MS Word forms and questionnaires to help you plan your business. Highlights include:

Exercises, including Targeting Your Market and Creative Visualization
Parental permission form
Registration form
An artwork and photo gallery

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Product Details

  • ISBN-13: 9781551807348
  • Publisher: Self-Counsel Press, Inc.
  • Publication date: 5/28/2007
  • Series: Start and Run A Series
  • Edition description: 1st Edition
  • Edition number: 1
  • Pages: 192
  • Sales rank: 1,435,143
  • Product dimensions: 8.42 (w) x 9.80 (h) x 0.38 (d)

Meet the Author

Tanya Freedman is the founder and operator of her own art studio Jolly Good Art. She has substantial experience teaching creative art in many different venues and offers her unique experience and helpful tips to others who want to start a business doing something they love-art!

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Table of Contents

FOREWORD xiv
INTRODUCTION xvii
1 GETTING YOUR BUSINESS STARTED 1
The Conception of Jolly Good Art 1
Creative Visualization 2
Setting goals 4
Identifying Your Experiences and Transferable Skills 4
How you can turn your creativity into a business 6
Look, Listen, and Learn 7
Apprenticing or teaching, and continuing your education 10
Learning from children 10
Contacting other artists and entrepreneurs 10
CONTENTS
Home-Based Studio Versus Rented Studio 11
Home-based studio 11
Renting studio space 12
Zoning 14
Consider your neighbors 14
Your Business Name 16
Conducting a business name search 16
Searching the Internet for your proposed business name 18
Making Your Business Legal 18
Incorporation and other business structures 18
Sales tax registration 19
Liability insurance 19
Police check 20
2 BECOMING A MULTIFACETED ENTREPRENEUR 21
Characteristics of an Entrepreneur 21
Your Strengths and Challenges at the Beginning 27
Personal Skills Development 27
Public speaking 30
Shyness and fear of rejection 32
Learning to delegate 32
Learning Styles 35
Other Things to Consider 39
3 ORGANIZING YOUR CLASSES 45
Finding Inspiration for Your Services 45
Visit the competition 45
Arts and crafts stores 47
Take an Artist’s Day 47
Other areas of inspiration 47
Number of Students per Class and Student/Teacher Ratio 48
Dividing Your Classes by Age 48
Younger age groups 48
Classes for teenagers and pre-teens 49
vi Start & run an art teaching business
Contents vii
Overlapping ages 50
Adult classes 50
Portfolio Preparation 52
Private Art Classes 52
Parent-and-Child Classes 52
Teaching Students with Special Needs 53
Cerebral palsy 54
Autism 54
Attention Deficit Hyperactivity Disorder (ADHD) 55
Art therapy 56
Seasonal Programs 56
Projects for seasonal camps 58
Food for summer campers 61
Special Occasion Parties 64
Birthdays 64
4 CLASS PRICES AND MATERIALS 67
Pricing 67
Calculating your price 68
Captive product pricing 69
Offering discounts 69
Last word on pricing: Intangible value 69
Materials and Supplies 69
Costs 70
Materials for classes 70
Canvas 71
Paper 71
Materials for special effects projects 71
5 YOUR BUSINESS PLAN 73
What Is a Business Plan? 73
Types of Business Plans 74
Business Plan Layout 75
Summary 75
viii Start & run an art teaching business
Your history 75
Description of your business 76
Operations and management team 76
Market analysis and research 76
Technological strategy 76
Forecasts and projections 76
Reality Check 78
Revisiting Your Business Plan 78
Second draft of the business plan 80
Bookkeeping 80
What is bookkeeping and why keep up-to-date records? 80
Bookkeeping: How simple or how complicated? 86
Personal cash flow chart 86
6 IDENTIFYING AND TARGETING YOUR MARKET 89
What Is Marketing? 89
Direct and indirect marketing 90
The Marketing Mix 90
Place: Location of Your Target Audience 91
People: Customers, Competition, and Networking 92
Customers 94
Competition 95
Networking 97
Promotion: Advertising, Brand Awareness, and Reputation 99
Advertising 100
Brand awareness 107
Marketing Plan 109
7 CREATING YOUR WEB PRESENCE 111
The Importance of Being on the Web 111
Important Information to Include on Your Website 113
Including your prices and registration forms on the website 115
Should You Design Your Website? 115
Contents ix
Should You Hire a Professional Web Designer? 116
An Example of a Great Website 117
8 INTERVIEWING AND HIRING EMPLOYEES 119
Hiring Suitable Staff 119
Assistants 120
Teachers 120
Training Your Staff 122
Payment 122
Staff Incentives 122
Interviewing 123
Employee Contract 125
Safety for Employees and Students 126
9 NETWORKING 127
What Is Networking? 127
Why Network? 128
Ask for What You Need 128
Networking Is a Two-Way Street 129
Volunteering 130
Reputation 131
Finding or Creating a Networking Group 131
Combining Forces 133
Creating a contract for partnership programs and events 133
Mentoring and Coaching 135
Benefits of hiring a mentor or coach 136
Finding a coach or mentor 137
You as a mentor and coach 137
10 GET ORGANIZED AND STAY ORGANIZED 141
Getting Organized 141
Organizational styles 142
The bigger picture 144
x Start & run an art teaching business
Finding the right system 144
Time Management 145
Organize, prioritize, and delegate 146
Get control of your time 147
Creating Good Habits 149
Organizing your files 149
Action lists 151
Calendars and program plans 153
Electronic management 153
Prioritize Work and Play 155
Schedule leisure time 156
Schedule family time 156
Risks and Signs of Burnout 157
11 GROWING YOUR BUSINESS 159
Branching into the Next Phase of Your Business 159
Organize artist’s retreats 159
Create additional programs 160
Sell art supplies 160
Collaborate 160
Franchise 161
How Fast Should You Expand Your Business? 161
APPENDIX 165
Contents xi
EXERCISES
1 Creative Visualization 3
2 Setting Your Goals 5
3 Conceptualizing Your Art-Related Business 8
4 Are You Ready to Begin? 9
5 Where Will You Start Your Business? 15
6 Choosing Your Business Name 17
7 Are You an Entrepreneur? 24
8 Personality Strengths and Challenges 28
9 Shyness and Assertiveness 33
10 Learning Styles 36
11 Do You Have What It Takes? 41
12 Researching Your Competition 46
13 Seasonal Programs 57
14 Visualize Your Action Plan 85
15 Targeting Your Market 93
16 Know Your Clients 96
17 Your Competitors 98
18 Researching and Writing Articles 103
19 Preparing for a Website 118
20 Finding a Networking Group 134
21 Should You Hire a Coach or Mentor? 138
22 Time Management 150
FORMS
1 Release Form for Field Trips 51
2 Registration Form 59
3 Summer Camp Confirmation 60
4 Seasonal Camp Survey 62
5 Birthday Party Planning 65
6 Personal Cash Flow Statement 87
7 Interview Questions 124
8 Time Log 148
SAMPLES
1 SCOT Analysis for Jolly Good Art Home-Based Studio 13
2 Author’s Personality SCOT Analysis 30
3 Projected Income and Operating Costs 79
4 SCOT Analysis: Revisiting Jolly Good Art Business Plan 81
5 Start-Up Action Plan A 82
6 Start-Up Action Plan B 84
7 Research in the Conception Stages 92
8 Letter Seeking Permission to Distribute Art Leaflets in Schools 108
9 Assistant’s Job Description 121
10 Categorizing My Tasks 147
11 Jolly Good Art Filing System 152
12 A Typical Action List 154
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