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Start with Why: How Great Leaders Inspire Everyone to Take Action
     

Start with Why: How Great Leaders Inspire Everyone to Take Action

4.0 47
by Simon Sinek
 

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The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million

Overview

 

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
 
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Editorial Reviews

From the Publisher
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
-WILLIAM URY, coauthor of Getting to Yes
 
“Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
-GENERAL CHUCK HORNER, air boss, Desert Storm
 
“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
-MOKHTAR LAMANI, former ambassador, special envoy to Iraq

Product Details

ISBN-13:
9781101149034
Publisher:
Penguin Publishing Group
Publication date:
10/29/2009
Sold by:
Penguin Group
Format:
NOOK Book
Pages:
256
Sales rank:
8,437
File size:
676 KB

Related Subjects

Read an Excerpt




From the Trade Paperback edition.

Meet the Author

SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

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Start with Why: How Great Leaders Inspire Everyone to Take Action 4 out of 5 based on 0 ratings. 46 reviews.
TomTex More than 1 year ago
I read at least 2-3 books a month. This was one of them. I regularly use Simon's Why, How and What to focus myself and my customers to organize and prioritize our thoughts and plans. Lots of people focus on what they do, fewer know how and the least know why. A meaningful why results in energy, focus, attracts capital and customers. Simon's examples and application ideas make this a great book.
BookClubDiva More than 1 year ago
I have definitely become a Simon Sinek evangelist. This book was insightful, well researched and inspiring. I feel like it put a whole new perspective on WHY companies do THAT they do. When I watch advertising now I say to myself “that’s manipulative” and “that aspirational” or “I understand WHY.” It has changed the way I advertise myself in social situations, my social media presence and how I conduct sales calls. As I was reading the book I kept having moments when I realized mistakes I made and how the WHY would have changed that. So I immediately implemented what I learned on my next sales call and I was astounded at the difference. The principles are not just for companies. I’ve seen my church grow three-fold in the last year and as I’m reading Simon’s book I realize it’s because they do an excellent job of communicating the WHY. I don’t think I could ever work for a company now who doesn’t clearly articulate WHY they do WHAT they do. I’d recommend this book to everyone and have already started to buy multiples and give them out.
Anonymous More than 1 year ago
One of the better "business" books I've read in a while. Yet, it is much more far reaching than a "business book." It works with the topic of a purpose driven companies and organizations in a very real and tangible way and manages to both challenge your thinking and inspire you. Definitely an easy read and worth it.
Anonymous More than 1 year ago
I believe "why" is the most important queation an organization must answer. This book does a great introduction to "why" but failed to follow up with well researched examples. It is easy to point to something that failed and claim to have a better way. But there were no examples or studies of organizations successfully applying the golden circle with better results.
samuelsdaddy More than 1 year ago
This book touches on the most basic tool to success. Our reason for success. Socrates said a unexamined life is not worth living. A business that doesn't examine why they are in business will not stay in business long. Start with Why analyzes companies that have remembered "why" and helps you find yours. A must read for anyone that has lost some inspiration or are looking to create a mega phone for the future! Thank you Simon for writing this book... I'm so amped about my future megaphone!
ACP More than 1 year ago
This book was recommended to me by my employer. I enjoyed the thought process and examples demonstrated in the book. There was some repetition of the information meaning the book could have been shorter. However, the concept of finding your Why and leading from that place is a good one. More companies need to find their Why or risk desentigrating.
Anonymous More than 1 year ago
This is one of the first books I read as a business owner and it is phenomenal. It truly casts a vision for understanding the success or failure in any business or even in your every day life. I highly recommend this to anyone looking to cast a vision in any area of their life. I've seen many businesses fall under after having forgot why they initially began because they got lost in how to make money and what their results were. You will find many negative comments about anything on the internet, however I encourage you to think for yourself. When you buy someone's advice, you buy their lifestyle. As for myself, this is one of the books I plan to read once a year for the rest of my life.
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This was a gift for my son who thinks way too much about everything he does, so it was perfect.
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