Start Your Own Business

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Overview


Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business. This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches ...
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Start Your Own Business: The Only Book You'll Ever Need

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Overview


Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business. This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.
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Product Details

  • ISBN-13: 9781599183879
  • Publisher: Entrepreneur Press
  • Publication date: 8/31/2010
  • Edition number: 5
  • Pages: 704
  • Sales rank: 46,724
  • Product dimensions: 6.94 (w) x 11.28 (h) x 1.10 (d)

Meet the Author

Author Profile

For more than 30 years, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family—Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, WomenEntrepreneur.com, EntrepreneurEnEspanol.com, and our industry partners—to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.

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Table of Contents

Foreword Peter Shea xi

On Your Mark...

part 1 Think

chapter 1 Introduction 5

chapter 2 Taking the Plunge: Get Ready to Be an Entrepreneur 9

chapter 3 Good Idea!: How To Get an Idea for Your Business 19

chapter 4 Good Timing: Should You Launch Your Business Part or Full Time? 31

chapter 5 Build It Or Buy It?: Starting a Business vs. Buying One 39

part 2 Plan

chapter 6 Choose Your Target: Defining Your Market 73

chapter 7 If You Build It, Will They Come?: Conducting Market Research 89

chapter 8 The Name Game: Naming Your Business 115

chapter 9 Make It Legal: Choosing a Business Structure 125

chapter 10 Plan of Attack: Creating a Winning Business Plan 143

chapter 11 Call in the Pros: Hiring a Lawyer and an Accountant 155

part 3 Fund

chapter 12 All in the Family: Financing Starts with Yourself and Friends and Relatives 177

chapter 13 Nothing Ventured, Nothing Gained: How To Find and Attract Investors 193

chapter 14 Looking for Loans: The Ins and Outs of Debt Financing 203

chapter 15 Fed Funds: How To Get Government Loans 221

Get Set...

part 4 Prepare

chapter 16 What's Your Deal?: Negotiating Successfully Cliff Ennico 239

chapter 17 Site Seeking: Choosing a Location for Your Business 249

chapter 18 Looking Good: Creating a Professional Image 271

chapter 19 Stock Answers: The Lowdown on Inventory 283

chapter 20 It's in the Mail: Setting Up Mailing Systems 303

chapter 21 Charging Ahead: Offering Your Customers Credit 315

chapter 22 Cover Your Assets: Getting Business Insurance 335

chapter 23 Staff Smarts: Hiring Employees 353

chapter 24 Perk Up: Setting Employee Policies and Benefits 385

part 5 Buy

chapter 25 Buyer's Guide: Business Equipment Basics 415

chapter 26 Business 24/7: Using Technology to Boost Your Productivity 429

chapter 27 Net Works: Building Your Company Website 447

chapter 28 Keep In Touch: Using Technology to Stay Connected 463

Go!

Part 6 Market

chapter 29 Brand Aid: Building a Brand 485

chapter 30 Marketing Genius: Advertising and Marketing Your Business 495

chapter 31 Talking Points: How To Promote Your Business 549

chapter 32 Sell It!: Effective Selling Techniques 569

chapter 33 Now Serving: Offering Superior Customer Service 591

part 7 Engage

chapter 34 Net Sales: Online Advertising and Marketing 603

chapter 35 Social Studies: Social Media Marketing 619

chapter 36 Can You Relate?: Social Media Networking 629

Part 8 Profit

chapter 37 Keeping Score: The Basics of Bookkeeping J. Tol Broome Jr. 641

chapter 38 Making a Statement: How To Create Financial Statements J. Tol Broome Jr. 659

chapter 39 On the Money: Effectively Managing Your Finances J. Tol Broome Jr. 675

chapter 40 Pay Day: How To Pay Yourself 705

chapter 41 Tax Talk: What You Need to Know About Your Taxes Joan Szabo 713

Appendix Business and Government Resources 731

Glossary 743

Index 767

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  • Anonymous

    Posted November 8, 2012

    Cool beans

    NICE BOOK BRO WRITE IT AGAIN

    0 out of 5 people found this review helpful.

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  • Anonymous

    Posted April 3, 2012

    No text was provided for this review.

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