Start Your Own Business: The Only Start-Up Book You'll Ever Need

Overview

Everything you need to start a successful business...except the money. (But we'll show you how to get that, too!)

Previous editions of this bestselling book have already helped hundreds of thousands of entrepreneurs achieve their dreams. Now, the revised and updated Third Edition is packed with additional advice on new topics, including:

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1932156658 BRAND NEW. A portion of your purchase of this book will be donated to non-profit organizations. We are a tested and proven company with over 900,000 satisfied ... customers since 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Read more Show Less

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Overview

Everything you need to start a successful business...except the money. (But we'll show you how to get that, too!)

Previous editions of this bestselling book have already helped hundreds of thousands of entrepreneurs achieve their dreams. Now, the revised and updated Third Edition is packed with additional advice on new topics, including:

  • How to get new business ideas
  • Secrets to getting government grants
  • How the Internet can help you with marketing research, competitive intelligence, marketing, advertising and more.
  • How PDA's, cell phones, and other wireless devices can make your business more efficient
  • Tips for starting a non-profit organization
  • Updated "hot links" that direct you to relevant web sites for detailed information

Whether your just thinking about starting a new business, taken the first steps, or already own your own business, this comprehensive, easy to understand guide can help ensure your success. Written in a friendly, down-to-earth style, Start Your Own Business walks you through every step of the start-up process, from evaluating your business idea, to laying the groundwork to running day-to-day operations. You'll learn how to conduct market research, choose a business structure, create a winning business plan, handle your bookkeeping and taxes, run your business from home, and much more. Dozens of sample from, work sheets, charts, graphs and even the most complex business issues a breeze.

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Product Details

  • ISBN-13: 9781932156652
  • Publisher: Entrepreneur Press
  • Publication date: 4/15/2004
  • Series: Entrepreneur Magazine's Start-Up Series
  • Edition description: 3rd Edition
  • Edition number: 3
  • Pages: 778
  • Product dimensions: 6.00 (w) x 8.96 (h) x 1.62 (d)

Meet the Author

Rieva Lesonsky (Irvine, CA), a nationally recognized expert on small business, provides guidance, inspiration and advice to millions of entrepreneurs each month as senior vice president / editorial director of Entrepreneur magazine.
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Table of Contents

On Your Mark 1
Part 1 You Gotta Start Somewhere 5
Chapter 1 Introduction 7
Chapter 2 Pop Quiz: Are you ready to be an entrepreneur? 11
Chapter 3 What's The Big Idea? How to get an idea for your business 23
Chapter 4 Time Is On Your Side...Or Is It? Should you launch your business part time or full time? 37
Chapter 5 Made From Scratch Or Store-Bought? Starting a business vs. buying one 45
Part 2 Building Blocks 71
Chapter 6 Who Is Your Customer, Anyway? Defining your market 73
Chapter 7 If I Build It, Will They Come? Conducting market research 85
Chapter 8 What's In A Name? Naming your business 107
Chapter 9 To Inc. Or Not To Inc.: Choosing a business structure 117
Chapter 10 Get With The Plan: Creating a winning business plan 133
Chapter 11 Mother, May I? Don't forget business licenses and permits 145
Chapter 12 You Need Professional Help: Hiring a lawyer and an accountant 155
Part 3 Where's The Money? 173
Chapter 13 Charity Begins At Home: Financing starts with yourself and friends and relatives 175
Chapter 14 Nothing Ventured, Nothing Gained: How to find and attract investors 189
Chapter 15 Can You Bank On It? The ins and outs of debt financing 199
Chapter 16 Ask Your Favorite Uncle: How to get government loans and grants 215
Get Set 239
Part 4 Setting The Stage 243
Chapter 17 Location, Location, Location: Choosing a location for your business 245
Chapter 18 No Place Like Home: Starting a homebased business 265
Chapter 19 First Impressions: Creating a professional image 273
Chapter 20 Taking Stock: The lowdown on inventory 285
Chapter 21 To Your Credit: Offering your customers credit 303
Chapter 22 It's In The Mail: Setting up mailing and shipping accounts 323
Chapter 23 People Who Need People: Hiring your first employee 335
Chapter 24 Treat Your "Children" Well: Developing an employee benefits plan 363
Chapter 25 Cover Your Assets: Getting business insurance 387
Part 5 You'd Better Shop Around 403
Chapter 26 Stuff: Business equipment basics 405
Chapter 27 Get Wired! Shopping for your computer system 417
Chapter 28 Air Time: Working without wires 439
Chapter 29 Wise Buys: Shopping for phone systems, fax machines and copiers 453
Chapter 30 Hit The Road: Should you lease or buy a car? 471
Go! 483
Part 6 Strut Your Stuff 487
Chapter 31 To Market, To Market: Advertising and marketing your business 489
Chapter 32 Spread The Word: How to promote your business 533
Chapter 33 Show & Sell: Effective selling techniques 551
Chapter 34 Keep 'Em Coming Back: Offering superior customer service 569
Part 7 Net Works 579
Chapter 35 Net Rewards: Using the Net for success 581
Chapter 36 Site In Shining Armor: Setting up your company Web site 595
Chapter 37 Click This Way: Using the Net to advertise and market your business 609
Part 8 By The Books 621
Chapter 38 Bean-Counting 101: The basics of bookkeeping 623
Chapter 39 Making A Statement: How to create financial statements 645
Chapter 40 Watch Your Pennies: Effectively managing your finances 659
Chapter 41 The Tax Man Cometh: What you need to know about taxes 683
Chapter 42 If At First You Don't Succeed... Learning from your failures 699
Appendix A Business Resources 709
Appendix B Government Listings 723
Appendix C Small-Business-Friendly Banks 735
Index 757
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 19, 2005

    Start up your business with this!

    I enjoyed reading this book, it gave me good insight on how to start my own busines. Another good book I found is 'The Wal-Mart Way' by Don Soderquist which helped me succeed in the business world.

    Was this review helpful? Yes  No   Report this review
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