Start Your Own Crafts Business: Your Step-by-step Guide to Success

Overview

Crafting Dollars Out of Dreams

Is your dream being able to spend your day working on your favorite craft? Would you like to make money in the process? With a small investment, your favorite hobby can become a fun, homebased, money-making business. Crafts industry experts estimate that sales revenues exceed $10 billion annually. Hundreds of thousands od working artisans earn their entire income from the crafts they produce-selling in flea markets, swap meets. Home parties, and ...

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Start Your Own Arts and Crafts Business: Retail, Carts and Kiosks, Craft Shows, Street Fairs

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Overview

Crafting Dollars Out of Dreams

Is your dream being able to spend your day working on your favorite craft? Would you like to make money in the process? With a small investment, your favorite hobby can become a fun, homebased, money-making business. Crafts industry experts estimate that sales revenues exceed $10 billion annually. Hundreds of thousands od working artisans earn their entire income from the crafts they produce-selling in flea markets, swap meets. Home parties, and retail stores, by direct mail, and through consignment displays in high-traffic, high-volume outlets. You can become one of them.

Regardless of the type of crafts business you want to start, this book will tell you how to do it. It starts with an overview of the industry, looks at some specific crafts businesses and goes through a step-by-step process of running your new venture. You'll learn about:

  • Market and location
  • Equipment and supplies
  • Inventory
  • Legal requirements
  • Record keeping and taxes
  • Advertising and promotion
  • Operations

Like anything else, there's no magic formula, no quick path to success. But armed with knowledge and commitment, you can turn your craft hobby into a substantial revenue generator. Take the time to sit back and relax now-because once your crafts business is up and running, you're going to be a very busy person!

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Product Details

  • ISBN-13: 9781891984921
  • Publisher: Entrepreneur Press
  • Publication date: 1/15/2004
  • Edition number: 3
  • Pages: 200
  • Product dimensions: 6.78 (w) x 9.06 (h) x 0.18 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Table of Contents

Preface vii
Chapter 1 Making It Yourself 1
What Is a Craft? 2
In the Beginning 3
Chapter 2 Taking the First Steps 7
What Does It Take? 8
Put It in Writing 9
Turning Pro 11
Chapter 3 Identifying the People Who Will Buy from You 13
Retail Market 14
Wholesale Market 14
Identifying Your Market 15
Are You on a Mission? 17
Artist's Statement 19
Chapter 4 Structuring Your Business 21
Naming Your Company 22
Trademarks and Copyrights 23
Choosing a Legal Structure 24
Licenses and Permits 26
Sales Tax Number 27
Business Insurance 28
Professional Advisors 29
Shipping and Receiving 31
Chapter 5 Keeping the Cash Flowing 33
Sources of Start-Up Funds 35
Pricing Your Handcrafted Items 36
Doing the Calculations 38
What Crafters Charge 38
Chapter 6 Locating and Setting Up 41
Working from Home 42
Retail Store Space 44
Carts and Kiosks 45
Freestanding Buildings 46
Choosing a Location 46
Commercial Leases 47
Negotiating the Lease 47
Buying an Existing Operation 49
Craft Shows and Fairs 50
Choosing a Show 52
Your Booth 53
Packing for a Crafts Show 54
Booth Behavior 56
Craft Malls 57
Facility Design 58
Health and Safety 58
Security 59
Theft at Shows 60
Chapter 7 Staffing Your Business 63
Recruiting 65
Screening 65
Interviewing and Evaluating 65
Once They're on Board 66
Employee Benefits 68
Chapter 8 Equipping Your Business 69
Craft-Making Equipment 70
Basic Office Equipment 72
Telecommunications 76
Other Equipment 78
Office Supplies 78
Inventory 79
Tracking Inventory 81
Buying Resources 82
Vehicle 83
Chapter 9 Marketing Your Business 85
Defining Your Product and Image 86
Targeting Your Market 86
Advertising 87
Consignment Sales 88
Using Sales Representatives 89
Selling on the Internet 90
Repeat Business 92
Chapter 10 Day-to-Day Dollars and Good Sense 93
Billing 95
Setting Credit Policies 96
Check and Re-Check 98
Checking Out Checks 99
Accepting Cards 99
Your Own Creditors 100
Taxing Matters 101
Chapter 11 Tales from the Trenches 103
Never Stop Learning 104
Listen to Your Customers 104
Note Fashion Trends 104
Plan Shows Carefully 104
Share Booths with Caution 105
Avoid Reducing Prices 105
Learn to Say No 106
Practice Packaging 106
Change Your Products 106
Change Your Strategy 106
Make It a Family Affair 107
Accept Time Constraints 107
Walk Before You Run 107
Do It for Yourself 107
Appendix Crafts Business Resources 109
Glossary 115
Index 119
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