Start Your Own E-Business

Overview


Today’s internet offers a virtual world of opportunity! New turnkey technologies and tools make it easier than ever to start a profitable online business—if you take the right steps. Let the experts at Entrepreneur show you how to skillfully navigate the web and turn your business dream into an online reality! Taking you through funding, building partnerships, launching, capturing customers and more, our experts lead you step by step. Discover how to use the latest technology solutions and keep your business on ...
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Start Your Own e-Business: Your Step-By-Step Guide to Success

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Overview


Today’s internet offers a virtual world of opportunity! New turnkey technologies and tools make it easier than ever to start a profitable online business—if you take the right steps. Let the experts at Entrepreneur show you how to skillfully navigate the web and turn your business dream into an online reality! Taking you through funding, building partnerships, launching, capturing customers and more, our experts lead you step by step. Discover how to use the latest technology solutions and keep your business on the cutting-edge! Plus, gain a comprehensive understanding of today’s e-business world from top online entrepreneurs, in-the-trenches examples and advice, and included resources. Learn how to: • Build an effective website using fast, turnkey solutions • Gain exposure using the latest online techniques including search engine listings, creating “cyber-bait” and more • Cash in on affiliate programs • Use low-cost, high-impact marketing to drive traffic and capture customers • Keep your site running smoothly with surefire online tools • And more
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Product Details

  • ISBN-13: 9781599181929
  • Publisher: Entrepreneur Press
  • Publication date: 2/19/2009
  • Edition number: 2
  • Pages: 246
  • Sales rank: 1,354,021
  • Product dimensions: 6.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Table of Contents

Preface xi

Chapter 1 The Internet Gold Rush 1

A New Set Of Rules 2

Getting Social 3

Claiming Success 4

Reaching Their Peak 5

Film Rentals For The 21st Century 6

Sweet Dreams 7

Chapter 2 10 Reasons You Should Be Online 9

Chapter 3 Dotcom Dreams Vs. Dotcom Nightmares 13

Chapter 4 Should You Shut Down Your Brick-and-Mortar Store 19

Moving Out 20

Having It Both Ways 21

Double Vision 21

Who's Minding the Store? 22

Chapter 5 Website Building 101 25

Know Your Purpose 26

Getting Started 27

On a Shoestring 28

Puttin' on the Glitz 29

Testing, Testing 31

Keep It Fresh 32

Hosted E-Commerce Solutions 33

Free Online Store 35

Chapter 6 Advanced Tools and Tricks 37

Chapter 7 The 10 Most Deadly Mistakes in Web Design 45

Chapter 8 e-Chat With Headsets.com's Mike Faith 49

Chapter 9 Cheap Tricks With BlueSuitMom.com's Maria Bailey 55

Chapter 10 The Nuts and Bolts of Web Hosts and Domains 59

Master of Your Domain 60

What's in a Name? 60

Chapter 11 The Scoop on Business-to-Business E-Commerce 63

Taking Care of Business 64

The Many Faces of B2B 65

Elance 67

Adding "C" to B2B 69

A Slam Dunk? 70

Chapter 12 e-Chat With Autobytel's Jim Riesenbach 71

Chapter 13 e-Chat With Zappos'Tony Hsieh 77

Chapter 14 Secrets of Venture Capital Funding 81

Funding in Hard Times 84

Big Winners 84

Inside Information 86

Chapter 15 Why Financial Angels Fund Startups 89

Chapter 16 e-Chat With Corporate Toner's Kapil Juneja 95

Chapter 17 Cheap Tricks With Redwagons.com's Tony Roeder 99

Chapter 18 Cashing in on Affiliate Programs 103

It All Clicks 104

Google AdSense Makes Sense 105

Solid Links 106

The Dark Side of Banners 108

NewAlliances 109

Chapter 19 Teaming Up With Big Brick-and-Mortar Companies 111

Risky Business 113

Forgoing Ahead 115

Chapter 20 e-Chat With e-Bags.com's Peter Cobb 117

Chapter 21 Cheap Tricks With Blinds.com's Jay Seinfeld 121

Chapter 22 Website Traffic Builders 125

Baiting Your Hook 126

The Most Bang for Your Buck 128

A Direct Approach 130

News Flash 130

Special Delivery 131

Stick It to Me 132

Chapter 23 e-Chat With GiftTree's Craig Bowen 137

Chapter 24 Secrets of Search Engines 141

Getting Listed 143

Engine Trouble 143

Rank and File 144

Directory Assistance 145

Paid Placement 145

Chapter 25 e-Chat With Drugstore.com's Dawn Lepore 149

Chapter 26 Cheap Tricks With e Holster.com's Scott Quarterman 155

Chapter 27 Accepting Credit Cards 155

Taking Credit 156

Small-Business Pal 157

Secure Horizons 158

Chapter 28 e-Chat With Newegg.com's Bernard Luthi 161

Chapter 29 Cheap Tricks With Bowling Connection.com's Gary Forrester 165

Chapter 30 Tapping International Markets 169

Foreign Affairs 170

All Aboard 171

Chapter 31 e-Chat With ProFlowers' Jared Polis 175

Chapter 32 Cheap Tricks With FridgeDoor's Chris Gwynn 179

Chapter 33 Knowing Your Customers 183

Log Rolling 184

Analyze This 184

Go Google 186

Getting to Know You 186

Survey Says 186

Going to the Polls 188

Private Eyes 189

Too Close for Comfort 189

Confidence Boosters 191

Chapter 34 Customer Service for Success 195

Chapter 35 e-Chat With Netflix's Reed Hastings 201

Chapter 36 Cheap Tricks With FrugalFun.com's Shel Horowitz 203

Chapter 37 Security Holes, Fraud, and More Bad Stuff 207

Chapter 38 A Tour of the Web 213

Chapter 39 The Future of E-Commerce 229

Glossary 239

Appendix: Online Business Resources 243

Index 255

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