Start Your Own Gift Basket Service (Entrepreneur Magazine's Start up Series) / Edition 1

Start Your Own Gift Basket Service (Entrepreneur Magazine's Start up Series) / Edition 1

by Jacquelyn Lynn, Entrepreneur Press Staff
     
 

ISBN-10: 1891984888

ISBN-13: 9781891984884

Pub. Date: 08/01/2003

Publisher: Entrepreneur Press dba Entrepreneur Media, Inc.

Turn your creative talents into a great business!

Finding the perfect gift for that special someone or occasion can be a daunting task. Factor in drive time, budgets and multiply recipients and its nearly impossible. That's why many corporate customers and individuals have turned to gift baskets as the ideal solution. If you're creative, have a good eye for color

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Overview

Turn your creative talents into a great business!

Finding the perfect gift for that special someone or occasion can be a daunting task. Factor in drive time, budgets and multiply recipients and its nearly impossible. That's why many corporate customers and individuals have turned to gift baskets as the ideal solution. If you're creative, have a good eye for color and love to shop, this hot business could be your path to financial independence. Startup is easy: You only need a minimum amount of equipment, and you can work from your home, full or part time. Plus, you get the opportunity to be artistic, creative and entrepreneurial! This guide tells you everything you need to know to start a successful gift basket business.

  • Identify a target market
  • Develop an effective marketing plan
  • Find and build relationships with suppliers
  • Manage the administrative side of the business, include record-keeping, billing, taxes and insurance
  • Find customers, and market your business

With Entrepreneur magazine's Start Your Own Gift Basket Service, you'll learn how to design the business the way you want it, whether it's part time or full time, homebased or in a commercial location, with employees or without. Pick up this book, and get started making your dream a reality.

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Product Details

ISBN-13:
9781891984884
Publisher:
Entrepreneur Press dba Entrepreneur Media, Inc.
Publication date:
08/01/2003
Series:
Entrepreneur Magazine's Start up Series
Edition description:
First Edition
Pages:
200
Product dimensions:
6.80(w) x 8.90(h) x 0.29(d)

Table of Contents

Prefacevii
Chapter 1More than One Basket: A Look at the Gift Basket Business1
It's All in the Presentation3
From Amateur to Pro4
What Do You Need to Get Started?5
Start-Up Stories5
Chapter 2Operations: It's Not Brain Surgery, but It Takes Some Skill7
Marketing8
General Management and Administration8
Production9
Taking Orders9
Purchasing9
Billing11
The Outsourcing Resource11
You'll Design More than Baskets12
Chapter 3Defining Your Market15
Market Research16
Individual Buyers16
Business Customers17
Choosing a Niche17
Developing a Product Line18
Types of Baskets20
Know Thy Enemy21
Are You on a Mission?22
Chapter 4Structuring Your Business25
Naming Your Company26
Trademarks27
Protect Your Mark28
Legal Structure28
Licenses and Permits30
Business Insurance32
Professional Services33
Create Your Own Advisory Board35
Shipping and Receiving36
Chapter 5Finances: Keep the Cash Flowing39
Sources of Start-Up Funds40
How Much Do You Need?41
Turning Pro41
Chapter 6Where Will You Start? Locating and Setting Up Your Business49
Going Retail50
Additional Retail Options55
Playing and Working Fair56
The Home Advantage57
Mail Order58
Your Primary Sales Tool58
The All-Important Mailing List59
Packing and Shipping Tips60
Nonretail Commercial60
Consignment Sales60
Displaying Merchandise61
Getting Ready to Work62
Should You Buy an Existing Operation?63
Business Opportunity or Franchise64
What Is a Franchise?64
What Is a Business Opportunity?66
Chapter 7Human Resources: The People Side of Your Company67
Look in the Right Places70
Evaluating Applicants70
Once They're on Board71
Employee Benefits73
Chapter 8Equipping Your Business75
Basic Office Equipment76
Telecommunications79
Other Equipment80
Basket-Related Equipment81
Inventory84
Inventory Control88
Basic Stock88
Lead Times89
Excess Inventory89
Tracking Inventory89
Vehicles90
Security90
Chapter 9Marketing Your Business91
Make Customer Service a Marketing Tool92
Get Lost92
Give Baskets Away93
Reward Referrals93
Cold Call94
Market to Basket Recipients95
Make Yourself Visible96
Target Lesser-Known Holidays96
Advertising97
Trade Shows97
Selling in Cyberspace100
Public Relations and Promotions101
Chapter 10Financial Management103
Billing104
Setting Credit Policies105
Red Flags106
Accepting Credit and Debit Cards107
Dealing with Your Own Creditors108
Chapter 11Tales from the Trenches111
Take Yourself and Your Business Seriously112
Give Yourself a Boost When You Need It112
Keep Learning112
Be Accessible113
Take Their Breath Away113
Market Your Business Constantly114
Don't Market by Price114
Stay Focused and Organized114
Enhance Your Gift Basket Service with Extras114
Guarantee Your Work114
Get Feedback114
Establish and Maintain Flawless Credit114
Trade and Barter Whenever Possible115
Play by the Rules115
AppendixGift Basket Resources117
Glossary121
Index123

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