Start Your Own Graphic Design Business: Your Step-By-Step Guide to Success [NOOK Book]

Overview

It’s time to make your mark in the world of graphic design. There’s no doubt you’ve imagined it—placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and ...
See more details below
Start Your Own Graphic Design Business: Your Step-By-Step Guide to Success

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$10.49
BN.com price
(Save 41%)$17.95 List Price

Overview

It’s time to make your mark in the world of graphic design. There’s no doubt you’ve imagined it—placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don’t go as planned. Industry experts and successful graphic designers share what they’ve learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: • Discover your market and their needs • Choose a business environment that works for you • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable client relationships • Set your fees • Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur’s expert advice—and design your own successful graphic design business today!
Read More Show Less

Product Details

  • ISBN-13: 9781613080757
  • Publisher: Entrepreneur Press
  • Publication date: 5/1/2008
  • Series: StartUp Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 138
  • Sales rank: 927,455
  • File size: 1,008 KB

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Read More Show Less

Table of Contents


Preface     xi
The Right Stuff     1
What Is Graphic Design?     2
Employment Outlook     2
The Nature of the Work     4
Computerization and Automation     5
Other Considerations     5
Working Conditions     6
Training and Other Qualifications     6
Other Skills     7
Employment Opportunities     8
Future Job Outlook     8
Earnings     9
Related Occupations     10
Freelancing Graphic Designers: Running the Business     11
Freelance Graphic Designers     12
Freelance Graphic Designer Work     12
Desktop Publishing     13
Specialization versus Generalization     14
The Pleasure of the Work     15
Running the Freelance Business     16
Where to Start     17
The Market     18
Designing Your Graphic Arts Business     21
The Business Plan Format     23
Choosing Your Business Forms     25
Sole Proprietorships     26
Partnerships     27
Corporations     28
Subchapter S Corporations     29
Limited Liability Company (LLC)     29
Government Help and Forms     30
State and Local Regulations and Laws     31
Employment Identification Numbers     31
The Final Decision     32
Learning from Other Graphic Designers     32
Cash Flow     33
Getting Set Up     35
Designing Your Business Name     36
Your Work Space     37
The Home Office     37
Commercial Space     37
Meeting Space     38
The Space Needed     39
Your Equipment     39
Must-Haves     41
What You Can Get Later     41
Communications     44
Phone     44
Fax     45
Internet     45
E-Mail     45
Website     46
Licenses for Your Office     46
Legal Issues     49
Understanding Copyright     50
What Copyright Protects     50
Understanding Visual Arts Works     51
What Copyright Does Not Protect     52
The Works Made for Hire Exception     52
Length of Copyright Protection      54
Other Copyright Issues     54
Protecting Your Copyrighted Images     56
Contacting the Copyright Office     57
When Not to Protect Your Copyright     57
Seeking Competent Legal Advice     58
Launching Your Freelance Graphic Design Business     59
So You're a Graphic Designer?     60
Your First Client     60
Your Portfolio     60
Getting the Word Out     61
Getting the Business Community's Attention     61
Press Release     61
Announcement Letters     63
Finding Your First Customers     65
Marketing Yourself     67
Developing Your Marketing Plan     68
Pressing the Flesh     69
Designing Your Networking     71
Half the Work Is Finding the Work     73
Seeking Referrals     73
Cold Calling Does Work     73
Internet Marketing     75
Blogging for Graphic Designers     75
Who Needs You Now?     76
Always Marketing     76
Rules You Cannot Break     77
Dealing with Clients     78
Ethics     78
Professional Conduct      80
Insurance     80
Liability Insurance Coverage     81
Health Care     82
Tax Liabilities     82
Workers' Compensation     83
Expanding Your Freelance Graphic Design Business     85
Other Profitable Sidelines     86
Offering Additional Services to Your Clients     86
What Are You Selling Now?     87
Selling to Publications     88
Desktop Publishing Services     88
Improving Your Designs     88
Designing on Speculation     89
Education and Training     90
Expand Your Design Business with E-Mail     90
Printing and Reprography Service     93
Creating Products     94
Finding Equipment     95
Getting Training     95
Wholesale Printing     95
Locating Printers     96
Marketing the Business     97
The Secrets of Designing Success     101
Setting Your Fees     102
Formulas, Hourly Rates, or Flat Fees?     103
Pricing Strategies     104
Planning and Handling Downtime     105
Outsourcing     105
Managing the Marketing     106
Keep Planning Your Business     106
Not as Lonely as You Think     108
Success and Design On, or Stop     109
Sample Contracts and Agreements     111
Sample Collaboration Contract     112
Joint Nondisclosure Agreement     118
Simple Letter for Nondisclosure     122
Graphic Designer Resources     123
Associations     124
Books     128
Magazines     129
Mailing List Provider     129
Useful Websites     129
Glossary     131
Index     135
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)