Start Your Own Green Business [NOOK Book]

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Overview

Do you have a go green or go home attitude? If so, you’ve got the right outlook for today’s business world. Discover how to establish your business as a green business—starting at the ground level, and starting now! From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more! • Discover your business and your green competitive edge • Create a sustainable business model—no matter what business you choose • Get funding from green lenders • Manage your ...
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More About This Book

Overview

Do you have a go green or go home attitude? If so, you’ve got the right outlook for today’s business world. Discover how to establish your business as a green business—starting at the ground level, and starting now! From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more! • Discover your business and your green competitive edge • Create a sustainable business model—no matter what business you choose • Get funding from green lenders • Manage your company’s carbon footprint • Incorporate practical and innovative, earth-friendly solutions at every stage • Establish an environmentally responsible business culture • Use effective marketing to capture customers and keep them coming back • And more Plus, gain innovative insights, ideas, and concepts from 22 successful green businesses! Take the high road to success—start your green business today!

Product Details

  • ISBN-13: 9781613080764
  • Publisher: Entrepreneur Press
  • Publication date: 3/1/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 194
  • Sales rank: 777,097
  • Series: StartUp Series Series
  • File size: 623 KB

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

Ch. 1 What Does "Green" Mean? 1

Ch. 2 Business Decisions 15

Ch. 3 Customers and Market Research 39

Ch. 4 Building Your Green Business: Names, structures, Locations, and Energy Options 51

Ch. 5 Business Equipment, Furniture, and Figuring Out Your Costs 69

Ch. 6 Getting the Green to Go Green 87

Ch. 7 Making Your Way in a Greener World 101

Ch. 8 People Power: Your Green Team and Your Community 115

Ch. 9 Spreading the Word: Marketing, Promotion, and Advertising 127

Ch. 10 Social Responsibility 157

Ch. 11 Keeping It Going 171

App Green Business Resources 179

Glossary 187

Index 191

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