Start Your Own Home Business After 50: How to Survive, Thrive, and Earn the Income You Deserve

by Robert W Bly

Overview

Written for people who are old enough to know who they are, what they want, and what skills they are best at, this guide shows exactly how to build a successful and profitable business. Older people are among the world's most successful entrepreneurs with a wealth of in-depth experience, education, and mature judgment that younger people can't match; they also care more about creating financial security and doing what they want. Business consultant and serial entrepreneur Robert Bly teaches how to find the right home business opportunity; determine the target market for that business; sell the right product to the market at a profit; manage the business without wasting time; effectively market the business; comply with all laws, regulations, and taxes for the business; and generate enough income for retirement. Covering every aspect of building a successful business, not just the broad outlines, this book also provides senior-oriented information on computer equipment, the internet, and social media marketing.

Product Details

ISBN-13:	9781610351317
Publisher:	Linden Publishing
Publication date:	05/01/2013
Pages:	200
Product dimensions:	6.00(w) x 8.90(h) x 0.80(d)

About the Author

Robert W. Bly is the author of more than 70 books, including "The Complete Idiot's Guide to Direct Marketing," "The Copywriter's Handbook," and "How to Write & Sell Simple Information for Fun and Profit." His articles have appeared in numerous publications, including "Amtrak Express," "Cosmopolitan," "Bits & Pieces for Salespeople," "DM News," ""and "Writer's Digest." He lives in Dumont, New Jersey.

Table of Contents

Acknowledgments viii

Introduction ix

Chapter 1 The Over-50 Entrepreneur 1

Chapter 2 Home-Based Business Opportunity #1: Freelancing 13

Chapter 3 Home-Based Business Opportunity #2: Consulting 21

Chapter 4 Home-Based Business Opportunity #3: Coaching 37

Chapter 5 Home-Based Business Opportunity #4: eBay 47

Chapter 6 Home-Based Business Opportunity #5: Internet Marketing 59

Chapter 7 Home-Based Business Opportunity #6: Close-Outs 69

Chapter 8 Home-Based Business Opportunity #7: Import/Export 79

Chapter 9 Home-Based Business Opportunity #8: Real Estate 95

Chapter 10 Launching Your New Business 109

Chapter 11 Setting Up Your Home Office 121

Chapter 12 Marketing and Promoting Your New Business 135

Chapter 13 Becoming a Thought Leader in Your Niche 157

Chapter 14 Operating as a Virtual Company 171

Resources 185

Index 195

What People are Saying About This

From the Publisher

If it's time to take your post-50 career into your own hands, "Start Your Own Home Business After 50" is an essential. It will give you realistic options for supporting yourself into retirement. —Ilise Benun, founder of Marketing-Mentor.com, co-producer of the Creative Freelancer Conference, and author of "The Creative Professional's Guide to Money"

Interviews

Encourages readers to realize their own entrepreneurial goals and dreams and dreams and bringing it all together for business success ... "Start Your Own Home Business After 50" is a must for business and inspirational collections, not to be missed. —Midwest Book Review

Editorial Reviews

"Bob Bly will help you achieve financial peace of mind ... for anyone, at any age, who wants to make money and enjoy themselve doing it. "Start Your Own Home Business After 50" gives the guidance Boomers have been waiting for." —Adriane Berg, CEO Generation Bold and Ageless Traveler, and author "How Not to Go Broke at 102: Achieving Everlasting Wealth"

Offers plenty of sound advice ... a valuable tool for anyone who needs to plan for the future. If that's you, then "Start Your Own Home Business After 50" is a book you won't want too far away. —Terri Schlichenmeyer, The Bookworm Sez

Extraordinarily thorough in showing people over 50 precisely how to start and run a successful home-based business. Friendly and easy-to-read ... for anyone wanting to learn more about taking this life-chaning path. I highly recommend it. —Michael Johnson, founder of SalesDog.com

From the Publisher