Start Your Own Net Services Business

Overview


Today’s billion-dollar e-commerce industry, plug-and-play technology, and savvy web surfers are just few of the reasons why internet-related services are in high demand. There has never been a better time to build your net service business—let us help you get started! Detailing four of today’s hottest web service businesses, our experts show you how to take your enthusiasm for the internet and turn it into a lucrative business. Learn step by step how to apply the basics of building a business to your internet ...
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Start Your Own Net Service Business: Your Step-By-Step Guide to Success

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Overview


Today’s billion-dollar e-commerce industry, plug-and-play technology, and savvy web surfers are just few of the reasons why internet-related services are in high demand. There has never been a better time to build your net service business—let us help you get started! Detailing four of today’s hottest web service businesses, our experts show you how to take your enthusiasm for the internet and turn it into a lucrative business. Learn step by step how to apply the basics of building a business to your internet specialty, including establishing your business, managing finances, operations, and so much more. Plus, gain an inside edge with insights, tips, and techniques from successful net service CEOs and other industry leaders! • Choose from four of today’s hottest web services—web design, search engine marketing, new media, blogging • Discover your clientele and their needs • Build a virtual or traditional office setting and team • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable partnerships • Boost profits by expanding your specialty or your business Gain an edge on all that the internet has to offer—start your net services business today!
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Product Details

  • ISBN-13: 9781599182605
  • Publisher: Entrepreneur Press
  • Publication date: 2/25/2009
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 6.80 (w) x 8.80 (h) x 0.50 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Table of Contents

Preface xi

Chapter 1 Join the New Net Revolution 1

Current State of Affairs 2

What's Coming Next? 2

Four Internet Services Your Can Start 3

Web Design Business 3

Search Engine Marketing Service 5

New Media Service 7

Blogging Business 9

Future of the Industry 10

Chapter 2 Web Design 11

Is This the Business for You? 12

State of the Market 12

Competition 16

A Day in the Life 17

Getting Started 18

Equipment 19

Typical Staffing Needs 20

Money Matters 21

Startup Costs and Income Potential 21

Chapter 3 Search Engine Marketing 31

Is This the Business for You? 32

State of the Market 33

Competition 34

A Day in the Life 35

Getting Started 38

Equipment 38

Typical Staffing Needs 41

Money Matters 41

Startup Costs and Income Potential 41

Chapter 4 New Media Service 45

Is This the Business for You? 46

State of the Market 48

Competition 48

A Day in the Life 50

Getting Started 51

Equipment 51

Typical Staffing Needs 52

Money Matters 52

Startup Costs and Income Potential 52

Chapter 5 Blogging Business 57

Is This the Business for You? 58

State of the Market 59

Competition 60

A Day in the Life 60

Getting Started 62

Equipment 64

Hosted Blogging Service 64

Installed Server Applications 66

Typical Staffing Needs 67

Money Matters 68

Startup Costs and Income Potential 68

Chapter 6 Make a Plan 73

Do Your Market Research 74

Identifying Your Competition 74

Identify Your Niche 75

Who Is Your Clientele? 76

Clientele For Blogs/New Media Online Services 76

Clientele for Web Design/SEM 77

How to Write Your Business Plan 78

What Your Plan Needs 79

Executive Summary 79

Business Description 80

MarketStrategies 81

Competitive Analysis 82

Development Plan 82

Operations and Management Plan 82

Financial Factors 83

Planning Ahead 84

Countdown to Startup 84

Setting a Timeframe for Your Goals 85

Chapter 7 Making It Official 89

Structuring Your Business 90

Choosing a Legal Structure 90

Getting Your Federal ID 92

Picking a Name 92

Registering Your Business Name 94

Protecting Your Assets 94

Copyrights, Trademarks and Patents 94

Business Insurance 96

Getting Outside Help 98

Chapter 8 Getting Financing 101

Equity Financing 102

Is Equity Financing Right for You? 102

Venture Capital 103

Angel Investors 105

Acquiring Angel Funds 106

Debt Financing 106

Sources of Debt Financing 108

Planning Your Exit Strategy 110

Chapter 9 Getting to Work 113

Should Your Work from Home? 114

The Siren Call of Silicon Valley 114

Choosing Office Space 115

Outfitting Your Office 116

The Basics 116

Computer Hardware 118

Software 119

Chapter 10 Making Money 121

Web Design and SEM 122

Pricing Your Services: Website Design 122

Pricing Your Services: SEM 123

Billing Your Clients 125

Accepting Payment 127

New Media Service and Blogging Business 127

Advertising 129

Registering Users 131

Selling Subscriptions 132

Affiliate Programs 133

Chapter 11 Financial Sense 135

Managing Your Finances 136

Operating Expenses 137

Website Design 137

Search Engine Marketing 140

New Media Service 143

Blogging Business 144

Sales Tax Talk 146

Collecting and Playing Taxes 148

Chapter 12 Hiring Employees 151

Building a Staff 152

Who to Hire 152

How to Hire 152

What Types of Employees Should You Hire? 154

A Virtual Office 157

Hiring and Supervising Remote Employees 158

Working with a Remote Team 158

How to Compete with Employee Benefits 159

Chapter 13 Getting Noticed 161

Marketing 162

Advertising 163

Where to Advertise 163

Offline Advertising for Your Online Business 164

Setting Your Budget 166

Getting Publicity 166

Talking to the Media 168

Hiring Outside Help 168

Building a Reputation as an Author 170

Getting Out: Events and Trade Shows 171

Customer Service 171

Chapter 14 Staying on Top 173

General Technology Events 174

General Technology Publications 174

Industry-Specific Resources 175

Website Design 175

SEM 177

New Media Service 178

Blogging Business 180

Chapter 15 Do's and Don'ts 181

Glossary 185

Appendix: Net Services Resources 189

Index 199

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