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Start Your Own Personal Training Business

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Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish.
Our experts reveal the tricks of the self-publishing trade: how to evaluate book ...

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Start Your Own Personal Training Business: Your Step-By-Step Guide to Success

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Profits from Pages

Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish.
Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more.

Addresses dramatic game-changers including print-on-demand and ebooks
Reviews industry player offerings including Ingram and Amazon
Covers critical marketing tools including author websites and social media marketing
Features interviews with industry insiders and practicing self-published authors

Plus, a quick-reference guide to every step in the publishing process helps you along your way.

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Product Details

  • ISBN-13: 9781599184265
  • Publisher: Entrepreneur Press
  • Publication date: 4/5/2012
  • Edition number: 3
  • Pages: 225
  • Sales rank: 954,725
  • Product dimensions: 6.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Table of Contents

Preface xi

Chapter 1 Introduction to Personal Training 1

What Do Personal Trainers Do? 2

Meet the Experts 6

Who Is Your Market? 9

Is This Business for You? 11

Credibility and Credentials 12

Continuing Education 15

Chapter 2 Designing Your Business 17

Business Plan Elements 18

To Market, to Market 20

The Competitor You Can't See 22

Committed Long Term 22

The Industry's Showcase 24

Selling Related Products 24

Establishing Policies and Procedures 25

Cancellation Policy 25

Late Policy 27

Think About the Unthinkable 28

Are You Liable? 30

Are You on a Mission? 32

Chapter 3 Structuring Your Business 37

Legal Structure 38

Business Insurance 40

Licenses and Permits 41

Professional Advisors 43

What's In a Name? 46

Chapter 4 Locating and Setting Up Your Business 51

Independence or Autonomy? 52

Recreation and Community Centers 52

Home Gyms 53

Personal Training Studios and Private Gyms 54

Mobile Gym Units 54

The Great Outdoors 55

Commercial Facilities 55

Chapter 5 Operating in Cyberspace 61

Setting Up Your Website 62

Getting Outside Help 63

Computer-Based Training Tools 65

Email Dos and Don'ts 66

Boosting Traffic 67

Website Disclaimer 68

Chapter 6 Create Social Media Presence in 19 Baby Steps 69

Making Use of Heavy Traffic Sites 70

Where's My Tribe? 70

Baby Steps 72

Words Are Hooks 77

How Are the Pros Using Social Media? 77

Good Habits Die Hard 80

Building Relationships Takes Time 80

Chapter 7 Setting Yourself Apart 83

Trends 84

Zumba 85

Destination Venues 87

Group Training 88

TRX 90

Yoga, Stretching Arts, and Preventative Therapy 90

Baby Boomer Fitness 93

Wellness Coaching 94

Functional Training 97

At the Core 98

Choosing a Niche 99

Consider Your Strengths and Likes 100

Chapter 8 Startup Expenses and Financing 103

Sources of Startup Funds 104

Equipping Your Business 106

Telecommunications 112

Office Supplies 114

Exercise Equipment 115

Vehicle 117

Adding It All Up 118

Chapter 9 Staffing: Maximizing Your Human Resources 121

Where to Look 122

Evaluating Applicants 124

Once They're on Board 128

Paying Your Employees 130

Employee Benefits 130

Employees or Independent Contractors? 131

Noncompete and Confidentiality Agreements 132

Chapter 10 Building Client Relationships 135

The Initial Consultation 136

As the Boss 138

Critical Documents 139

Informed Consent, Release, and Assumption of Risk 139

Physician Consent/Clearance 141

Fitness Assessment 141

Client Records 141

Keeping Your Clients Motivated 142

Clients as Allies 143

Can Clients Reach You? 144

Chapter 11 Advertising and Marketing 161

Marketing 101 162

Getting the Word Out 163

Direct Mail 165

Collateral Materials 167

The Real Gold Mine 167

Medical Referral Programs 169

Ideas for Promoting Your Business 170

Is It Newsworthy? 171

Give It Away 172

Selling Your Business 172

Be Prepared 173

Assessing Your Results 174

Chapter 12 Fiscal Fitness 177

Pricing Your Services 178

Payment Methods 181

Accepting Credit and Debit Cards 181

Setting Credit Policies 182

Billing 182

Keeping Records 184

Ask Before You Need 186

Chapter 13 Tales from the Trenches 189

Know What Your Clients Know 190

Sleep Research Is Hot Right Now! 190

Stay Flexible 193

Assign Homework 193

Pick Up After Your Clients 194

Invest in Education 195

You Are Not Your Client 195

Maintain a Client Base 195

Don't Throw It Away 197

Decide How Much You're Willing to Work 197

Be Your Own Advertisement 198

Advantages to Staying in Shape as a Trainer 198

Give Gifts That Come Back to You 199

Goals and Continuing Projects 200

Mentorship from Seasoned Experts 200

Appendix: Personal Training Resources 203

Consultants and Other Experts 204

Credit Card and Other Payment Processing Services 204

Equipment, Supplies, and Services 205

Fitness Organizations 205

Health-Related Associations and Government Agencies 206

Magazines, Books, and Other Publications 207

Miscellaneous Resources 208

Performing Rights Organizations 208

Social Media Experts 208

Software and Web-Based Tools and Services 209

Successful Personal Trainers 209

Useful Websites 211

Glossary 213

Index 217

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