Start Your Own Personal Training Business

Overview

Personal trainers aren't just for athletes and the rich and famous anymore. More and more regular folks are realizing they need help to get back into shape, and they are willing to pay the price to get that help. As a result, the fitness industry is booming. A skilled personal trainer with sound credentials and strong interpersonal skills can easily earn $75,000 to $100,000 per year. So if you've been thinking about going into business as a personal trainer, now is an ideal time. Whether you want to start a ...

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Overview

Personal trainers aren't just for athletes and the rich and famous anymore. More and more regular folks are realizing they need help to get back into shape, and they are willing to pay the price to get that help. As a result, the fitness industry is booming. A skilled personal trainer with sound credentials and strong interpersonal skills can easily earn $75,000 to $100,000 per year. So if you've been thinking about going into business as a personal trainer, now is an ideal time. Whether you want to start a part-time personal training business, a full-time solo operation, or a substantial company with a full stable of trainers and your own exercise studio, this book is for you. You'll learn:

  • Who is using personal trainers and why
  • The most popular services trainers are offering
  • Requirements and start-up costs
  • The finer points of sales and marketing
  • What to expect during day-to-day operations
  • How to track and manage the financial side
  • How to hire trainers to work for you

You'll also hear from industry experts as well as personal who have built successful operations and are eager to share what they've learned.

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Product Details

  • ISBN-13: 9781932156003
  • Publisher: Entrepreneur Press dba Entrepreneur Media, Inc.
  • Publication date: 12/1/2003
  • Series: Entrepreneur Magazine's Start up Series
  • Edition number: 1
  • Pages: 136
  • Product dimensions: 7.00 (w) x 8.96 (h) x 0.30 (d)

Meet the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Table of Contents

Preface vii
Chapter 1 Introduction to Personal Training 1
What Do Personal Trainers Do? 3
Who Is Your Market? 5
Is This Business for You? 5
Credibility and Credentials 6
Continuing Education 9
Chapter 2 Designing Your Business 11
Business Plan Elements 12
To Market, to Market 13
The Competitor You Can't See 15
The Industry's Showcase 16
Choosing a Niche 16
What Should You Do Besides Training? 16
Establishing Policies and Procedures 17
Cancellation Policy 17
Late Policy 18
Think About the Unthinkable 18
Are You Liable? 21
Are You on a Mission? 22
Chapter 3 Structuring Your Business 25
Legal Structure 26
Business Insurance 27
Licenses and Permits 28
Professional Advisors 30
What's In a Name? 32
Chapter 4 Locating and Setting Up Your Business 35
Working from the Home 36
Commercial Facilities 36
Operating in Cyberspace 38
Web Site Disclaimer 38
Going Mobile 39
Chapter 5 Start-Up Expenses and Financing 41
Sources of Start-Up Funds 42
Equipping Your Business 44
Telecommunications 46
Office Supplies 49
Exercise Equipment 50
Vehicle 50
Adding It All Up 51
Chapter 6 Staffing--Maximizing Your Human Resources 55
Where to Look 56
Evaluating Applicants 57
Once They're on Board 59
Paying Your Employees 61
Employee Benefits 61
Employees or Independent Contractors? 62
Noncompete and Confidentiality Agreements 63
Chapter 7 Building Client Relationships 65
The Initial Consultation 66
As the Boss 68
Critical Documents 68
Informed Consent 68
Physician Consent/Clearance 69
Fitness Assessment 69
Client Records 69
Keeping Your Clients Motivated 70
Can Clients Reach You? 72
Chapter 8 Advertising and Marketing 85
Marketing 101 86
Targeting Your Market 87
Getting the Word Out 87
Direct Mail 88
Collateral Materials 89
The Real Gold Mine 90
Medical Referral Programs 91
Ideas for Promoting Your Business 92
Is It Newsworthy? 93
Give It Away 93
Selling Your Business 94
Be Prepared 94
Assessing Your Results 95
Chapter 9 Fiscal Fitness 97
Pricing Your Services 98
Payment Methods 100
Accepting Credit and Debit Cards 100
Setting Credit Policies 100
Billing 101
Keeping Records 102
Ask Before You Need 104
Chapter 10 Tales from the Trenches 107
Know What Your Clients Know 108
Stay Flexible 108
Assign Homework 109
Pick Up After Your Clients 109
Invest in Education 110
You Are Not Your Client 110
Don't Throw It Away 111
Decide How Much You're Willing to Work 111
Be Your Own Advertisement 111
Give Gifts that Come Back to You 111
Appendix Personal Training Resources 113
Glossary 119
Index 123
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