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Starting a Successful Business
     

Starting a Successful Business

by Michael J Morris, M. J. Morris
 

Endorsed by The Institute of Directors "Takes the reader through the whole start-up process step-by-step, highlighting pitfalls and covering all the major considerations." — Job Scene "Ideal for entrepreneurs. . . . Highly recommended." — George Cox, Former Director General, Institute of Directors
• Exhaustive guide to all

Overview

Endorsed by The Institute of Directors "Takes the reader through the whole start-up process step-by-step, highlighting pitfalls and covering all the major considerations." — Job Scene "Ideal for entrepreneurs. . . . Highly recommended." — George Cox, Former Director General, Institute of Directors
• Exhaustive guide to all aspects of business start-up & survival
• Practical advice on all the crucial issues
• Of interest to entrepreneurs looking to start a business and small business owners/managers Setting up a small business and ensuring its survival can be a daunting task. One in three businesses fails within a year, mainly due to a lack of proper preparation and forward planning. "Starting a Successful Business" aims to help anyone get into business properly and survive. This fully revised and updated new edition takes the reader through each important step in the start-up process in a clear accessible style. The major problems facing any new business are discussed, potential pitfalls highlighted, and every crucial topic analyzed. These key areas include: Deciding what sort of business to start
• taking up a franchise
• marketing & selling
• customer analysis
• publicity, advertising
• e-business
• financial management
• cash flow forecasts
• credit control
• raising funds
• setting up a limited company
• business law
• premises
• operations management
• bookkeeping
• taxation
• employing people
• insurance* IT
• business planning and development
• a new section on women in business.

Product Details

ISBN-13:
9780749444136
Publisher:
Kogan Page, Ltd.
Publication date:
08/28/2005
Series:
Sunday Times Business Enterprise Series
Edition description:
REV
Pages:
289
Product dimensions:
6.18(w) x 9.18(h) x 0.83(d)

Related Subjects

Meet the Author

Morris is a Regional Manager for the Open Business School in East Anglia.

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