Starting an iPhone Application Business For Dummies [NOOK Book]

Overview

Making Everything Easier!

Starting an iPhone® Application Business for Dummies

Learn to:

  • Find your niche, develop a great idea, and...

See more details below
Starting an iPhone Application Business For Dummies

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price
(Save 44%)$24.99 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

Making Everything Easier!

Starting an iPhone® Application Business for Dummies

Learn to:

  • Find your niche, develop a great idea, and build your brand

  • Develop a business model and revenue strategies for success

  • Build your development team from the ground up

  • Use marketing and pricing surveys, reviews, and blog marketing

Aaron Nicholson

Joel Elad

Damien Stolarz

Make money from your Phone app ideas with this easy-to-follow advice!

Got some great ideas for iPhone apps? Here's how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!

  • What's out there — test the business climate, learn about the development platform, and see how others have succeeded

  • The incredible iPhone — thoroughly understand its unique capabilities

  • Who's your customer? — get a clear picture of the niche your apps can fill and learn to reach your customers

  • Make it sticky — find out what makes an app so appealing that users stick with it

  • Development dos and don'ts — learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal

  • Pricing peculiarities — examine revenue models, learn how to price your apps, and see how "free" can actually pay off

  • Get buzzy — build "buzz" with demo YouTube videos, blog entries, reviews, and endorsements

  • Brand it — get tips on creating and reinforcing your brand image

Open the book and find:

  • How to get users to promote your app

  • What kinds of apps generate the most interest

  • How to protect your idea

  • Why you might want to give your app away

  • Tips on choosing your team

  • How to register as an Apple developer

  • Advice on estimating development costs

  • When to pay for advertising

Read More Show Less

Product Details

  • ISBN-13: 9780470584064
  • Publisher: Wiley
  • Publication date: 9/29/2009
  • Series: For Dummies Series
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 408
  • Sales rank: 1,211,428
  • File size: 6 MB

Meet the Author

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney.

Joel Elad covers online store sales for Entrepreneur Magazine and contributes to Smartbiz.com.

Damien Stolarz has written books on technology topics from video blogging to car hacks.

Read More Show Less

Table of Contents

Introduction.

Part I: Surveying the Marketplace.

Chapter 1: The Wide, Wide World of iPhone App Development.

Chapter 2: Understanding the iPhone Platform.

Chapter 3: Pricing and Revenue Models.

Part II: Pinpointing the Business Offering.

Chapter 4: Coming Up with a Winning Idea.

Chapter 5: Leveraging Brands, Skills, and Content.

Chapter 6: Collaborating Internally and Externally.

Chapter 7: Sizing Up the Competition.

Part III: Lay the Groundwork.

Chapter 8: Registering with Apple.

Chapter 9: Understanding the Development Tools.

Chapter 10: Staffi ng Your Team.

Part IV: Assemble Your iPhone Application.

Chapter 11: Building Your Application Specifi cations.

Chapter 12: Assembling Your Development Team.

Chapter 13: Greenlighting the Budget.

Chapter 14: Managing the Development Process.

Part V: Market to the Masses.

Chapter 15: Capturing Free Publicity.

Chapter 16: Building the Buzz.

Chapter 17: Promoting Your App with Paid Advertising.

Chapter 18: Planning Your Next Project.

Part VI: The Part of Tens.

Chapter 19: Ten Traits of Highly Successful Applications.

Chapter 20: Ten Influential Review Sites.

Appendix.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)