Starting an Online Business All-in-One Desk Reference For Dummies

Starting an Online Business All-in-One Desk Reference For Dummies

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by Shannon Belew, Joel Elad
     
 

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Boost your bottom line with your $25 Google AdWords credit — see inside

Get your share of the online business with the information in this complete, fully updated reference. Learn to create a business plan, build a customer-friendly site, set up shop on Second Life®, keep your books, and promote your business — the free $25 Google AdWords gift card

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Overview

Boost your bottom line with your $25 Google AdWords credit — see inside

Get your share of the online business with the information in this complete, fully updated reference. Learn to create a business plan, build a customer-friendly site, set up shop on Second Life®, keep your books, and promote your business — the free $25 Google AdWords gift card inside will help with that!

  • Plan for success — build a business plan that translates your ideas into a profitable enterprise
  • Account for taxes — choose software to help you manage taxes, balance sheets, and all that accounting stuff
  • Site efficiency — create a Web site that helps your business make money
  • All in order — find out how to fill orders, pack and ship merchandise, and manage stock
  • Safety first — create, budget for, and implement a plan to protect vital computer equipment
  • Spread the word — explore the PR and advertising tools that best promote your business online
  • Virtually real — discover what sells best in Second Life and how to earn real money from your virtual store
  • Maximize exposure — use m-commerce, Yahoo! Small Business, and other options

Open the book and find:

  • Successful mobile marketing techniques
  • How to sell through niche communities
  • Tips for designing your Web store
  • How to get the most benefit from product reviews
  • Ten valuable functions of Yahoo! Merchant Solutions
  • Special marketing tools for nonprofit organizations
  • How to turn Linden dollars into U.S. currency

? Your free $25 Google AdWords gift card

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Product Details

ISBN-13:
9780764599293
Publisher:
Wiley
Publication date:
10/02/2006
Series:
For Dummies Series
Pages:
840
Product dimensions:
7.40(w) x 9.10(h) x 1.90(d)

Meet the Author

Shannon Belew is the co-owner of several online businesses: bizoffice.com, allbizopps.com, allsmallbiz.com, workathome1.com, top10workathome.com, todayshomeoffice.com, and avespamedia.com. Bizoffice.com is a nationally recognized, award-winning global provider of resources for small and home businesses. Shannon writes the Huntsville Times’ column “Today’s Home Office;” has authored magazine and newspaper articles; and founded the public relations firm aVespa Media, Inc. Her clients have appeared in such venues as Inc. magazine. She has also consulted for an Internet provider, advising companies on developing and reengineering their online presence.

Joel Elad was a fan of the Internet before most people ever heard of the World Wide Web. He sells online as an eBay PowerSeller with an impeccable customer satisfaction rating; he’s a ProMerchant on Amazon; and he runs his own e-commerce business, NewComix.Com, which has focused on selling new comic books, Japanese manga, DVDs, and action figures over the Web since 1998. He is the lead instructor for the Learning Annex in New York and California for classes regarding eBay and advanced Internet sales, and he’s an educational specialist trained by eBay. He is also a contributor to Entrepreneur magazine and SmartBiz.com.
While at UCLA earning a bachelor’s degree in computer science and engineering, Joel co-founded his first Internet company, Resonance Internet Marketing. After graduation, he joined companies like IBM Global Services, where he performed software design, development, testing, and maintenance for e-commerce applications for global firms as well as internal IBM divisions.
After earning his MBA from the University of California–Irvine with an emphasis on entrepreneurship and information technology, Joel co-authored two best-selling books focusing on selling online. He’s now a consultant to e-commerce companies, a trainer to thousands of eager students in seminars and workshops, and a guide for helping people reach the freedom they can enjoy by growing their sales and establishing their own online presence.

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