Starting an Online Business All-in-One For Dummies

Overview

Conquer the online marketplace with this new version of a bestseller!

Whether you?ve thought of starting an online business or you?re already selling online, this update to a bestseller presents invaluable advice for getting?and keeping?online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace, this fun and friendly guide features eleven minibooks that cover online business basics, legal and ...

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Overview

Conquer the online marketplace with this new version of a bestseller!

Whether you?ve thought of starting an online business or you?re already selling online, this update to a bestseller presents invaluable advice for getting?and keeping?online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more.

  • Features 40 percent new and updated material
  • Boasts new chapters on Facebook marketing and Twitter marketing as well as expanded coverage of mobile marketing
  • Explains how to use your location to bring local customers to you
  • Details ways to build a business plan that translates your ideas into a profitable enterprise
  • Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money

Discover why "online entrepreneurship" means more than just building a website. This book breaks down everything the budding entrepreneur needs to know to be successful.

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Product Details

  • ISBN-13: 9781118123195
  • Publisher: Wiley
  • Publication date: 12/6/2011
  • Edition number: 3
  • Pages: 888
  • Product dimensions: 7.40 (w) x 9.30 (h) x 1.80 (d)

Meet the Author

Shannon Belew is the co-owner of several online businesses and writes the Huntsville Times' column, "Today's Home Office." Joel Elad holds a BS in Computer Science & Engineering from UCLA and is the author of LinkedIn For Dummies, 2nd Edition.

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Table of Contents

Introduction 1

Book I: Online Business Basics 5

Chapter 1: Starting from Scratch 7

Chapter 2: Turning Internet Dreams into Reality 15

Chapter 3: Getting Real: Creating a Usable Business Plan 27

Chapter 4: Finding Money to Fund Your Online Start-Up 35

Chapter 5: Creating Policies to Protect Your Website and Your Customers 51

Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency 59

Book II: Legal and Accounting 73

Chapter 1: Minding the Law 75

Chapter 2: Choosing the Right Foundation — from Partnerships to Corporations 83

Chapter 3: The Trademark-and-Copyright Two-Step 91

Chapter 4: Accounting for Taxes (and Then Some) 99

Book III: Website Design 121

Chapter 1: What’s in a (Domain) Name? 123

Chapter 2: Designing Customer-Friendly Sites 135

Chapter 3: Building a Site without Spending a Fortune 151

Chapter 4: Finding the Host with the Most 173

Chapter 5: Writing Content that Search Engines Want to See 181

Chapter 6: Lights, Camera, Action! Taking Your Site Live 193

Book IV: Online and Operating 201

Chapter 1: Determining Your Revenue Model 203

Chapter 2: Making Money with Affi liate Programs 225

Chapter 3: Turning Information into Profi t, from E-Books to Webinars 237

Chapter 4: Paying with the Right Payment Options 249

Chapter 5: Putting the (Shopping) Cart before the Horse 259

Chapter 6: Taking Inventory 273

Chapter 7: Fulfi lling Expectations and Orders 281

Book V: Internet Security 301

Chapter 1: Understanding Security and Your Risks 303

Chapter 2: Developing a Security Plan 313

Chapter 3: Attacked! What to Expect from the Net-Thief 325

Chapter 4: Securing Your Site and Your Business 337

Chapter 5: Overcoming Security Concerns in the Wireless World 345

Book VI: Boosting Sales 353

Chapter 1: Driving Traffic, Driving Sales 355

Chapter 2: Special-Edition Public Relations for the Web 363

Chapter 3: Web Marketing at Work 377

Chapter 4: Converting Browsers to Buyers 403

Chapter 5: Analyzing and Monitoring Your Customers 425

Chapter 6: Mastering Search Engines, Optimization, and Rankings 449

Book VII: Retail to E-Tail 471

Chapter 1: Knowing When to Put Your Store Online 473

Chapter 2: Understanding the Differences between In-Store and Online Customers 489

Chapter 3: Window Dressing for the Online Display 499

Chapter 4: Making In-Store Customers Loyal Online Shoppers 507

Chapter 5: Expanding Close to Home with Localization and Mobile Marketing 515

Chapter 6: Troubleshooting the Transition to Online Retail 527

Book VIII: Storefront Selling 539

Chapter 1: Instant E-Commerce with Storefronts 541

Chapter 2: Mastering the Amazon 551

Chapter 3: Let’s Hear It for Yahoo! 563

Chapter 4: Making eBay THE Way 581

Chapter 5: New Storefronts, New Opportunities 599

Book IX: Fundraising Sites 615

Chapter 1: Raining Donations: Online Giving Is Big for Not-for-Profits 617

Chapter 2: Adding Online Moneymakers to an Existing Site 625

Chapter 3: Getting the Donor Base to Come to You 641

Chapter 4: More Online Marketing Strategies for Nonprofi ts 651

Chapter 5: Legal Considerations for Nonprofit Organizations 661

Book X: Niche E-Commerce 669

Chapter 1: Discovering Niche Markets 671

Chapter 2: Identifying Niche Markets That Keep Paying 677

Chapter 3: Blogging for Profit 697

Chapter 4: Learning to Spot and Capitalize on Social E-Commerce Trends 713

Book XI: E-Commerce Advanced 727

Chapter 1: Overhauling Your Business 729

Chapter 2: Redesigning to Win New Customers 739

Chapter 3: Expanding Products to Increase Stagnant Sales 755

Chapter 4: Nurturing (and Bringing Back) Customers 765

Chapter 5: Revisiting Marketing Strategies 777

Chapter 6: Hiring Experts to Get Business Rolling Again 795

Chapter 7: Transitioning a Small Site into Big Business 807

Index 821

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