Starting an Online Business All-in-One For Dummies [NOOK Book]


Here's everything you need to plan, launch, and maintain a successful online business

The 21st century marketplace is online. Now that you've decided to start a business there, you need a business partner to help you make the most of the medium. Try this book! From developing a business plan to designing your Web site to handling accounting to marketing through social media, this friendly guide is packed with the up-to-date info you need to ...

See more details below
Starting an Online Business All-in-One For Dummies

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$16.49 price
(Save 45%)$29.99 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.


Here's everything you need to plan, launch, and maintain a successful online business

The 21st century marketplace is online. Now that you've decided to start a business there, you need a business partner to help you make the most of the medium. Try this book! From developing a business plan to designing your Web site to handling accounting to marketing through social media, this friendly guide is packed with the up-to-date info you need to make your online business boom.

  • Get started — think like a netrepreneur, evaluate your idea, build a business plan, and stay legal

  • Claim a name — choose the perfect domain name and learn to create a killer Web site

  • Go to work — determine a revenue model, establish payment options, manage your inventory, and fill orders efficiently

  • Plan for security — know the risks, develop a security plan, and learn how to handle an attack

  • Drum up business — market your company via search engine optimization, advertising, blogs, and social media

  • Storefront advantages — explore storefront options from Amazon, Yahoo!, and eBay

  • Find your niche — consider products and services tailored to a particular customer base

  • For nonprofits too — see how your organization can boost awareness and raise funds online

Open the book and find:

  • Ideas for funding your online start-up

  • Tips on trademarks and copyrights

  • Ways to help your customers find you

  • How to move your brick-and-mortar customers online

  • What mobile commerce can do for you

  • Instant e-commerce solutions to try

  • Hints for maximizing social media

  • Ways to breathe new life into a tired business

11 Books in 1

  • Online Business Basics

  • Legal and Accounting

  • Web Site Design

  • Online and Operating

  • Internet Security

  • Boosting Sales

  • Retail to E-Tail

  • Storefront Selling

  • Fundraising Sites

  • Niche E-Commerce

  • E-Commerce Advanced

Read More Show Less

Product Details

  • ISBN-13: 9781118199411
  • Publisher: Wiley
  • Publication date: 10/31/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 3
  • Pages: 888
  • Sales rank: 316,497
  • File size: 38 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Shannon Belew owns several online businesses, including the award-winning, nationally recognized, a global provider of resources for small and home businesses.

Joel Elad operates, an online business he began in 1998, and contributes to Entrepreneur magazine and

Read More Show Less

Table of Contents

Introduction 1

Book I: Online Business Basics 7

Chapter 1: Starting from Scratch 9

Chapter 2: Turning Internet Dreams into Reality 17

Chapter 3: Getting Real: Creating a Usable Business Plan 31

Chapter 4: Finding Money to Fund Your Online Start-Up 39

Chapter 5: Creating Policies to Protect Your Web Site and Your Customers 57

Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency 67

Book II: Legal and Accounting 83

Chapter 1: Minding the Law 85

Chapter 2: Choosing the Right Foundation — from Partnerships to Corporations 95

Chapter 3: The Trademark-and-Copyright Two-Step 103

Chapter 4: Accounting for Taxes (and Then Some) 111

Book III: Web Site Design 133

Chapter 1: What's in a (Domain) Name? 135

Chapter 2: Designing Customer-Friendly Sites 149

Chapter 3: Building a Site without Spending a Fortune 165

Chapter 4: Finding the Host with the Most 187

Chapter 5: Writing Content that Search Engines Want to See 195

Chapter 6: Lights, Camera, Action! Taking Your Site Live 205

Book IV: Online and Operating 213

Chapter 1: Determining Your Revenue Model 215

Chapter 2: Making Money with Affi liate Programs 239

Chapter 3: Turning Information into Profit, from e-Books to Webinars 249

Chapter 4: Paying with the Right Payment Options 263

Chapter 5: Putting the (Shopping) Cart before the Horse 273

Chapter 6: Taking Inventory 285

Chapter 7: Fulfilling Expectations and Orders 293

Book V: Internet Security 315

Chapter 1: Understanding Security and Your Risks 317

Chapter 2: Developing a Security Plan 329

Chapter 3: Attacked! What to Expect from the Net-Thief 341

Chapter 4: Securing Your Site and Your Business 355

Chapter 5 : Overcoming Security Concerns in the Wireless World 365

Book VI: Boosting Sales 373

Chapter 1: Driving Traffic, Driving Sales 375

Chapter 2: Special-Edition Public Relations for the Web 383

Chapter 3: Web Marketing at Work 397

Chapter 4: Converting Browsers to Buyers 423

Chapter 5: Analyzing and Monitoring Your Customers 445

Chapter 6: Mastering Search Engines, Optimization, and Rankings 469

Book VII: Retail to E-Tail 491

Chapter 1: Knowing When to Put Your Store Online 493

Chapter 2: Understanding the Differences between In-Store and Online Customers 507

Chapter 3: Window Dressing for the Online Display 515

Chapter 4: Making In-Store Customers Loyal Online Shoppers 523

Chapter 5: Expanding Close to Home with Localization and Mobile Marketing 531

Chapter 6: Troubleshooting the Transition to E-Tail 543

Book VIII: Storefront Selling 553

Chapter 1: Instant E-Commerce with Storefronts 555

Chapter 2: Mastering the Amazon 563

Chapter 3: Let's Hear It for Yahoo! 577

Chapter 4: Making eBay THE Way 593

Chapter 5: New Storefronts, New Opportunities 613

Book IX: Fundraising Sites 633

Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online 635

Chapter 2: Adding Online Moneymakers to an Existing Site 643

Chapter 3: Getting the Donor Base to Come to You 659

Chapter 4: More Online Marketing Strategies for Nonprofits 669

Chapter 5: Legal Considerations for Nonprofit Organizations 679

Book X: Niche E-Commerce 687

Chapter 1: Discovering Niche Markets 689

Chapter 2: Identifying Niche Markets That Keep Paying: Kids, Boomers, Pets, and More 695

Chapter 3: Blogging for Profit 711

Chapter 4: Learning to Spot and Capitalize on E-commerce Trends 727

Book XI: E-Commerce Advanced 737

Chapter 1: Overhauling Your Business 739

Chapter 2: Redesigning to Win New Customers 749

Chapter 3: Expanding Products to Increase Stagnant Sales 765

Chapter 4: Nurturing (and Bringing Back) Customers 775

Chapter 5: Revisiting Marketing Strategies 785

Chapter 6: Hiring Experts to Get Business Rolling Again 803

Chapter 7: Transitioning a Small Site into Big Business 815

Index 829

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)