Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies

by Shannon Belew, Joel Elad
     
 

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Here's everything you need to plan, launch, and maintain a successful online business

The 21st century marketplace is online. Now that you've decided to start a business there, you need a business partner to help you make the most of the medium. Try this book! From developing a business plan to designing your Web site to handling accounting to marketing

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Overview

Here's everything you need to plan, launch, and maintain a successful online business

The 21st century marketplace is online. Now that you've decided to start a business there, you need a business partner to help you make the most of the medium. Try this book! From developing a business plan to designing your Web site to handling accounting to marketing through social media, this friendly guide is packed with the up-to-date info you need to make your online business boom.

  • Get started — think like a netrepreneur, evaluate your idea, build a business plan, and stay legal
  • Claim a name — choose the perfect domain name and learn to create a killer Web site
  • Go to work — determine a revenue model, establish payment options, manage your inventory, and fill orders efficiently
  • Plan for security — know the risks, develop a security plan, and learn how to handle an attack
  • Drum up business — market your company via search engine optimization, advertising, blogs, and social media
  • Storefront advantages — explore storefront options from Amazon, Yahoo!, and eBay
  • Find your niche — consider products and services tailored to a particular customer base
  • For nonprofits too — see how your organization can boost awareness and raise funds online

Open the book and find:

  • Ideas for funding your online start-up
  • Tips on trademarks and copyrights
  • Ways to help your customers find you
  • How to move your brick-and-mortar customers online
  • What mobile commerce can do for you
  • Instant e-commerce solutions to try
  • Hints for maximizing social media
  • Ways to breathe new life into a tired business

11 Books in 1

  • Online Business Basics
  • Legal and Accounting
  • Web Site Design
  • Online and Operating
  • Internet Security
  • Boosting Sales
  • Retail to E-Tail
  • Storefront Selling
  • Fundraising Sites
  • Niche E-Commerce
  • E-Commerce Advanced

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Product Details

ISBN-13:
9781118926673
Publisher:
Wiley
Publication date:
07/24/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
888
Sales rank:
487,910
File size:
19 MB
Note:
This product may take a few minutes to download.

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