Starting an Online Business For Dummies / Edition 5

Starting an Online Business For Dummies / Edition 5

4.0 3
by Greg Holden
     
 

Make the most of VoIP, site feeds, blogging, and affiliate marketing

The newest, fastest ways to establish and promote a lucrative online business

It's never been easier to get an online business up and running! From identifying your market to building your Web site to attracting (and keeping!) customers, this friendly guide covers it all.

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Overview

Make the most of VoIP, site feeds, blogging, and affiliate marketing

The newest, fastest ways to establish and promote a lucrative online business

It's never been easier to get an online business up and running! From identifying your market to building your Web site to attracting (and keeping!) customers, this friendly guide covers it all. You'll take advantage of the latest Internet marketing trends, secure your site, receive online payments, and deal with legal and tax issues — all from the comfort of home.

Discover how to:

  • Draw up a cyberbusiness plan

  • Acquire equipment and inventory

  • Market to customers around the world

  • Improve your search engine ranking

  • Set up Amazon, Yahoo!, and other storefronts

Product Details

ISBN-13:
9780470107393
Publisher:
Wiley
Publication date:
03/26/2007
Series:
For Dummies Series
Edition description:
REV
Pages:
432
Product dimensions:
7.30(w) x 9.20(h) x 0.90(d)

Table of Contents

Pt. IStrategies and tools for your online business9
Ch. 1Opening your own online business in ten easy steps11
Ch. 2Choosing and equipping your new e-business35
Ch. 3Selecting the right Web host and design tools67
Ch. 4Exploiting new ways to build business97
Pt. IIEstablishing your online presence115
Ch. 5Giving your business site structure and style117
Ch. 6Attracting and keeping customers135
Ch. 7Building in security up front161
Ch. 8Monitoring and improving your business181
Pt. IIISuccessful online business models197
Ch. 9Setting up Amazon.com, Yahoo!, and other storefronts199
Ch. 10Running a business on eBay211
Pt. IVRunning and promoting your online business227
Ch. 11Easing the shopping experience229
Ch. 12Accepting payments247
Ch. 13Service with a virtual smile265
Ch. 14Search engine placement287
Ch. 15Advertising and publicity305
Pt. VThe necessary evils : law and accounting335
Ch. 16Making it all legal337
Ch. 17Online business accounting tools355
Pt. VIThe part of tens369
Ch. 18Ten must-have features for your Web site371
Ch. 19Ten hot new ways to be an ontrepreneur377

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