Starting an Online Business For Dummies / Edition 1

Starting an Online Business For Dummies / Edition 1

by Greg Holden
     
 

ISBN-10: 0764504649

ISBN-13: 9780764504648

Pub. Date: 02/09/1999

Publisher: Wiley

Starting an Online Business For Dummies shows you how to establish a successful business online. You'll find all the fundamentals for creating a viable online business plan, along with plenty of examples of successful online businesses. Starting an Online Business For Dummies helps you find space with an Internet service provider or build your own site,

Overview

Starting an Online Business For Dummies shows you how to establish a successful business online. You'll find all the fundamentals for creating a viable online business plan, along with plenty of examples of successful online businesses. Starting an Online Business For Dummies helps you find space with an Internet service provider or build your own site, design and build a commerce site using a PC, Mac or UNIX, and explore database options. Plus, you learn how to give your online advantage a competitive advantage with excellent content, prompt customer service, enhanced security, functional animation and effective promotions. Special icons and side bars will point out offline concerns of starting nay business, such as obtaining government permissions, building a business plan and handling accounting concerns. The CD-ROM included with book includes samples of commerce enabled web sites, demos of software payment products, sample business plans, and much more.

Product Details

ISBN-13:
9780764504648
Publisher:
Wiley
Publication date:
02/09/1999
Series:
For Dummies Series
Pages:
384
Product dimensions:
7.48(w) x 9.34(h) x 1.00(d)

Table of Contents

Introduction1
You Can Do It!1
The Water's Still Fine2
Where This Book Is Coming From3
How to Use This Book4
What This Book Assumes4
What's Where in This Book5
Conventions Used in This Book7
Icons Used in This Book8
We're in It Together8
Part IStrategies and Tools for Your Online Business9
Chapter 1Opening Your Own Online Business in Ten Easy Steps11
Step 1Identify a Need11
Step 2Determine What You Have to Offer16
Step 3Come Up with a Cyberbusiness Plan17
Step 4Assemble Your Equipment and Set Up Shop18
Step 5Find People to Help You21
Step 6Construct a Web Site23
Step 7Set Up a System for Processing Sales26
Step 8Provide Personal Service28
Step 9Alert the Media and Everyone Else31
Step 10Review, Revise, and Improve33
Chapter 2Choosing and Equipping Your New E-Business35
Mapping Out Your Online Business36
Flavors of Online Businesses You Can Taste Test39
Marketing One-to-One to Your Customers44
Easyware (Not Hardware) for Your Business53
Getting Online: Connection Options60
Software Solutions for Online Business62
Chapter 3Selecting the Right Web Host and Design Tools67
Getting the Most from Your Web Host68
Finding a Web Server to Call Home70
Fun with Tools: Choosing a Web Page Editor91
Chapter 4Exploiting New Ways to Build Business97
Advantages of Doing Business Online98
Exploring New Products and Services You Can Sell104
Online Content and Commentary107
Building Community112
Part IIEstablishing Your Online Presence115
Chapter 5Giving Your Business Site Structure and Style117
Feng Shui Your Web Site118
Nip and Tuck: Establishing a Visual Identity120
Extreme Web Pages: Advanced Layouts130
Hiring a Professional Web Designer134
Chapter 6Attracting and Keeping Customers135
Features that Attract Customers136
Writing Unforgettable Text149
Inviting Comments from Customers152
Chapter 7Building in Security Up Front161
Practicing Safe Business162
Installing Firewalls and Other Safeguards167
Public Keys That Provide Security170
Keeping Other Noses Out of Your Business174
Chapter 8Monitoring and Improving Your Business181
Strengthening Your Infrastructure181
Performing Basic Web Housekeeping187
Managing Goods and Services194
Part IIISuccessful Online Business Models197
Chapter 9Setting Up Amazon.com, Yahoo!, and Other Storefronts199
Becoming an Amazon.com Seller199
Creating a Yahoo! Small Business206
Creating Other Storefronts208
Chapter 10Running a Business on eBay211
Understanding eBay Auctions212
Building a Good Reputation213
Preparing Sales Descriptions That Sell217
Providing Good Customer Service222
Moving from Auctioneer to eBay Businessperson223
Part IVRunning and Promoting Your Online Business227
Chapter 11Easing the Shopping Experience229
Attracting and Keeping Online Customers230
Looking for a Good Web Host: The 411233
Boosting Business through Efficient Communication236
Making Sure Your Web Site Is Up to Snuff239
Outsourcing Your Business Needs241
Chapter 12Accepting Payments247
Sealing the Deal: The Options248
Enabling Credit Card Purchases249
Online Payment Systems255
Fulfilling Your Online Orders262
Chapter 13Service with a Virtual Smile265
The Best Customer Is an Informed Customer266
Helping Customers Reach You269
Making Customers Feel That They Belong279
Chapter 14Search Engine Placement287
Understanding How Search Engines Find You287
Going Gaga over Google292
Leaving a Trail of Crumbs293
Monitoring Traffic: The Science of Webanalytics303
Chapter 15Advertising and Publicity305
Coming Up with a Marketing Strategy306
Publicity Strategies That Are Free308
Guerrilla Marketing and Advertising Strategies324
Minding Your Ps and Qs (Puns and Quips)326
Joining the International Trade Brigade329
Shipping Overseas Goods331
Getting Paid in International Trade333
Part VThe Necessary Evils: Law and Accounting335
Chapter 16Making It All Legal337
Trade Names and Trademarks338
Practicing Safe Copyright344
Restrictions Such as Licensing347
Your Business in the Eyes of the Law349
Keeping Out of Legal Trouble352
Chapter 17Online Business Accounting Tools355
ABCs: Accounting Basics for Commerce356
Accounting Software for Your Business360
The Tax Man Cometh: Concerns for Small Business364
Part VIThe Part of Tens369
Chapter 18Ten Must-Have Features for Your Web Site371
Chapter 19Ten Hot New Ways to Be an Ontrepreneur377
Index383

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