Starting an Online Business For Dummies / Edition 1

Starting an Online Business For Dummies / Edition 1

by Greg Holden
     
 

ISBN-10: 0764504649

ISBN-13: 9780764504648

Pub. Date: 02/09/1999

Publisher: Wiley

Starting an Online Business For Dummies shows you how to establish a successful business online. You'll find all the fundamentals for creating a viable online business plan, along with plenty of examples of successful online businesses. Starting an Online Business For Dummies helps you find space with an Internet service provider or build your own site,…  See more details below

Overview

Starting an Online Business For Dummies shows you how to establish a successful business online. You'll find all the fundamentals for creating a viable online business plan, along with plenty of examples of successful online businesses. Starting an Online Business For Dummies helps you find space with an Internet service provider or build your own site, design and build a commerce site using a PC, Mac or UNIX, and explore database options. Plus, you learn how to give your online advantage a competitive advantage with excellent content, prompt customer service, enhanced security, functional animation and effective promotions. Special icons and side bars will point out offline concerns of starting nay business, such as obtaining government permissions, building a business plan and handling accounting concerns. The CD-ROM included with book includes samples of commerce enabled web sites, demos of software payment products, sample business plans, and much more.

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Product Details

ISBN-13:
9780764504648
Publisher:
Wiley
Publication date:
02/09/1999
Series:
For Dummies Series
Pages:
384
Product dimensions:
7.48(w) x 9.34(h) x 1.00(d)

Table of Contents

Pt. IStrategies and tools for your online business9
Ch. 1Opening your own online business in ten easy steps11
Ch. 2Choosing and equipping your new e-business35
Ch. 3Selecting the right Web host and design tools67
Ch. 4Exploiting new ways to build business97
Pt. IIEstablishing your online presence115
Ch. 5Giving your business site structure and style117
Ch. 6Attracting and keeping customers135
Ch. 7Building in security up front161
Ch. 8Monitoring and improving your business181
Pt. IIISuccessful online business models197
Ch. 9Setting up Amazon.com, Yahoo!, and other storefronts199
Ch. 10Running a business on eBay211
Pt. IVRunning and promoting your online business227
Ch. 11Easing the shopping experience229
Ch. 12Accepting payments247
Ch. 13Service with a virtual smile265
Ch. 14Search engine placement287
Ch. 15Advertising and publicity305
Pt. VThe necessary evils : law and accounting335
Ch. 16Making it all legal337
Ch. 17Online business accounting tools355
Pt. VIThe part of tens369
Ch. 18Ten must-have features for your Web site371
Ch. 19Ten hot new ways to be an ontrepreneur377

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