Starting an Online Business For Dummies / Edition 2

Starting an Online Business For Dummies / Edition 2

by Greg Holden
     
 

Do you come up with innovative business plans in your sleep? Are you ready to leave that dot-com and act on your own dream?

If you've been thinking about starting your own business and want to see what it takes, or if you've already begun and want some advice, look no further than Starting an Online Business For Dummies, 2nd Edition. Find out what you need and

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Overview

Do you come up with innovative business plans in your sleep? Are you ready to leave that dot-com and act on your own dream?

If you've been thinking about starting your own business and want to see what it takes, or if you've already begun and want some advice, look no further than Starting an Online Business For Dummies, 2nd Edition. Find out what you need and how you need to think in order to start your new online venture. This book shows you how to . . .

• Construct an irresistible Web site that anchors your business.

• Advertise your idea to the general public.

• Enable customers to conduct online transactions.

• Build and maintain customer loyalty.

• Consider general security methods, copyrights, trademarks, and other legal concerns.
Starting an Online Business For Dummies, 2nd Edition, makes finding help easy with its 36-page Internet directory, which directs you to useful Web sites and other Internet resources of special interest to individuals starting an online business. The book's bonus CD-ROM includes trial versions of HotDog Professional, NetObjects Fusion, and Basic Bookkeeping for Windows.

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Product Details

ISBN-13:
9780764506888
Publisher:
Wiley
Publication date:
02/17/2000
Series:
For Dummies Series
Edition description:
Older Edition
Pages:
408
Product dimensions:
7.41(w) x 9.19(h) x 0.98(d)

Table of Contents

Pt. IStrategies and tools for your online business9
Ch. 1Opening your own online business in ten easy steps11
Ch. 2Choosing and equipping your new e-business35
Ch. 3Selecting the right Web host and design tools67
Ch. 4Exploiting new ways to build business97
Pt. IIEstablishing your online presence115
Ch. 5Giving your business site structure and style117
Ch. 6Attracting and keeping customers135
Ch. 7Building in security up front161
Ch. 8Monitoring and improving your business181
Pt. IIISuccessful online business models197
Ch. 9Setting up Amazon.com, Yahoo!, and other storefronts199
Ch. 10Running a business on eBay211
Pt. IVRunning and promoting your online business227
Ch. 11Easing the shopping experience229
Ch. 12Accepting payments247
Ch. 13Service with a virtual smile265
Ch. 14Search engine placement287
Ch. 15Advertising and publicity305
Pt. VThe necessary evils : law and accounting335
Ch. 16Making it all legal337
Ch. 17Online business accounting tools355
Pt. VIThe part of tens369
Ch. 18Ten must-have features for your Web site371
Ch. 19Ten hot new ways to be an ontrepreneur377

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