Starting an Online Business For Dummies / Edition 2

Starting an Online Business For Dummies / Edition 2

by Greg Holden
     
 

ISBN-10: 0764506889

ISBN-13: 9780764506888

Pub. Date: 02/17/2000

Publisher: Wiley

Do you come up with innovative business plans in your sleep? Are you ready to leave that dot-com and act on your own dream?

If you've been thinking about starting your own business and want to see what it takes, or if you've already begun and want some advice, look no further than Starting an Online Business For Dummies, 2nd Edition. Find out what you need and

Overview

Do you come up with innovative business plans in your sleep? Are you ready to leave that dot-com and act on your own dream?

If you've been thinking about starting your own business and want to see what it takes, or if you've already begun and want some advice, look no further than Starting an Online Business For Dummies, 2nd Edition. Find out what you need and how you need to think in order to start your new online venture. This book shows you how to . . .

• Construct an irresistible Web site that anchors your business.

• Advertise your idea to the general public.

• Enable customers to conduct online transactions.

• Build and maintain customer loyalty.

• Consider general security methods, copyrights, trademarks, and other legal concerns.
Starting an Online Business For Dummies, 2nd Edition, makes finding help easy with its 36-page Internet directory, which directs you to useful Web sites and other Internet resources of special interest to individuals starting an online business. The book's bonus CD-ROM includes trial versions of HotDog Professional, NetObjects Fusion, and Basic Bookkeeping for Windows.

Product Details

ISBN-13:
9780764506888
Publisher:
Wiley
Publication date:
02/17/2000
Series:
For Dummies Series
Edition description:
Older Edition
Pages:
408
Product dimensions:
7.41(w) x 9.19(h) x 0.98(d)

Table of Contents

Introduction.

Part I: Starting Your Own Online Business.

Chapter 1: Opening Your Own Online Business in Ten Easy Steps.

Chapter 2: Setting Your Sights on Success.

Chapter 3: Your Online Business Equipment List.

Part II: Putting Your Web Site to Work.

Chapter 4: Choosing Your Web Host and Design Tools.

Chapter 5: Organizing and Designing Your Business Site.

Chapter 6: Adding Content and Interactivity to Your Site.

Chapter 7: Marketing to a Worldwide Audience.

Part III: Promoting Your Online Business.

Chapter 8: Conducting E-Commerce on Your Site.

Chapter 9: Service with a Virtual Smile.

Chapter 10: Market, Technical, and Business Research.

Chapter 11: Advertising and Publicity.

Part IV: Law, Security, and Accounting.

Chapter 12: Security for Your Commerce Site.

Chapter 13: Keeping It All Legal.

Chapter 14: Online Business Accounting Tools.

Part V: The Part of Tens.

Chapter 15: Ten Ways to Boost Your Online Business.

Chapter 16: Ten Online Commerce Pitfalls to Avoid.

Chapter 17: Ten Online Business Secrets.

Appendix: About the CD System Requirements.

Index.

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