Starting and Running a Successful Newsletter or Magazineby Cheryl Woodard
Expert insight from the co-founder of PC and Macworld magazines! Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of raising start-up money, attracting the best help, choosing the right marketing strategies, creating a solid subscription base, building loyalty among readers and advertisers and competing effectively against even the biggest adversaries. The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.
Peder C. Johnson
- Publication date:
- Starting and Running a Successful Newsletter or Magazine Series
- Edition description:
- Product dimensions:
- 7.03(w) x 9.02(h) x 0.82(d)
Meet the Author
Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. Woodard teaches business planning at the Stanford Professional Publishing Course and other professional development programs. She also serves on the board of directors of the Independent Press Association in San Francisco. She lives with her husband and two children in Berkeley, California. She can be reached via her Web site at: http://www.publishingbiz.com .
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Most Helpful Customer Reviews
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If you are considering starting a magazine or newsletter, read this book first. It provides a comprehensive overview of how to start and run a magazine. The book is full of advice on what to do and what not to do. Provides a great chapter on resources for publishers. Only weakness is that most of the case studies are 'fictitious.'
In the realm of self help 'Starting and Running a Successful Newsletter or Magazine' does more than just give complex information that only an expert already in the field can understand. The information included in this publication is insightful, well researched and very easy to understand. Before I began to read this book I posessed very little knowledge of what it took to run a publication, that has change drastically from just reading a few chapters. This has also been the only book I have found with recent information regarding the topic of magazine publishing. I commend the author and recommend this book for anyone intersted in starting a successful magazine.