Starting and Running a Successful Newsletter or Magazine

Starting and Running a Successful Newsletter or Magazine

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by Cheryl Woodard
     
 

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Expert insight from the co-founder of PC and Macworld magazines! Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your…  See more details below

Overview

Expert insight from the co-founder of PC and Macworld magazines! Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. Whether you're creating simple newsletters, or publishing a sophisticated magazine and website, it provides all the information necessary to start and run your business. Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of raising start-up money, attracting the best help, choosing the right marketing strategies, creating a solid subscription base, building loyalty among readers and advertisers and competing effectively against even the biggest adversaries. The 5th edition explores the latest trends in Web publishing -- including blogging -- and how to integrate online and print strategies into a unified front. It also provides tips on selling ads on your website and other ways to make money online.

Editorial Reviews

Orange County Register
Contains many cautions and bright ideas...
Minneapolis Star-Tribune
The business expertise that all publishers need is well-presented in this book...Woodard's professional qualifications, coupled with her clear writing style and Nolo's strong editorial approach, make this book a must-read for would-be publishers.
Jane Applegate
An excellent book.
Booknews
Woodward (cofounder of ) explains the day-to-day business side of the publishing industry. Fourteen chapters discuss such aspects as: building readership, circulation strategy, subscription budgeting, advertising, growth through ancillary products, raising money, managing employees, and Internet publishing. Annotation c. by Book News, Inc., Portland, Or.
Desktop Journal
If you have the will to publish in today's changing print and digital media, then let this book show you the way. It is absolutely teeming with essential, practical information.
— Peder C. Johnson
La Cocinita Magazine
The Resources for Publishers chapter, providing a reference guide to related books, associations, and software, is truly indispensable. Those considering entering into the world of publishing will gain a distinct advantage by reading this book.
Midwest Book Review
Tells everything from how to find readers and stay ahead of the competition... to understanding different circulation options.
The Seattle Stranger
I really wish I had this book when I started publishing eight years ago. It's the only book I've seen that provides all the crucial information publishers need to know.
— Tim Keck

Product Details

ISBN-13:
9780873374613
Publisher:
NOLO
Publication date:
07/01/1998
Series:
Starting and Running a Successful Newsletter or Magazine Series
Edition description:
2ND
Pages:
384
Product dimensions:
7.03(w) x 9.02(h) x 0.82(d)

Meet the Author

Cheryl Woodard learned the publishing business like most people do -- by jumping bravely into it without any preparation whatsoever. She co-founded PC, Macworld, PC World and Publish magazines, concentrating her attention on ad sales, circulation marketing and business management issues. In 1993, Cheryl began consulting with book, software, newsletter and magazine publishers. Author of Starting & Running a Successful Newsletter or Magazine, she specializes in helping business owners or chief executives sort out marketing and overall business strategies. Woodard teaches business planning at the Stanford Professional Publishing Course and other professional development programs. She also serves on the board of directors of the Independent Press Association in San Francisco. She lives with her husband and two children in Berkeley, California. She can be reached via her Web site at: http://www.publishingbiz.com .

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