Starting and Running Your Own Small Farm Business

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Overview

To help farmers position themselves well for the opportunities of today's market, Sarah Aubrey, a successful farm-based business owner, shares her years of research and first-hand experience in Starting & Running Your Own Small Farm Business. Here is everything you need to know to launch a small agricultural enterprise, from initial start-up to consumer marketing. Begin by fine-tuning your idea into a viable business plan, and then learn how to go out and sell it. Secure financing, work out the legalities, follow USDA guidelines—- and a farming business is born. Aubrey explains every step of the process and even includes samples of the required ...

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More About This Book

Overview

To help farmers position themselves well for the opportunities of today's market, Sarah Aubrey, a successful farm-based business owner, shares her years of research and first-hand experience in Starting & Running Your Own Small Farm Business. Here is everything you need to know to launch a small agricultural enterprise, from initial start-up to consumer marketing. Begin by fine-tuning your idea into a viable business plan, and then learn how to go out and sell it. Secure financing, work out the legalities, follow USDA guidelines—- and a farming business is born. Aubrey explains every step of the process and even includes samples of the required forms.

Every small farmer must also become a skilled salesperson and marketing professional. Aubrey covers all sales venues — from rural farmstands to web sites to food service wholesalers — and explains the pros and cons of each. She also explains how to create and stick to an advertising budget, develop pricing strategies, and protect personal assets.

Aubrey brings her business advice to life with profiles of farmers who are successfully selling everything from small batches of wine to exotic animals, such as elk and alpacas. Their stories are mini-courses in successful farming, sure to inspire every reader.

Product Details

  • ISBN-13: 9781580176972
  • Publisher: Storey Books
  • Publication date: 1/16/2008
  • Pages: 176
  • Sales rank: 227,295
  • Product dimensions: 8.50 (w) x 10.88 (h) x 0.50 (d)

Meet the Author

Sarah B. Aubrey is the owner of Aubrey's Natural Meats, Indiana's premier source for gourmet natural beef and pork. She has also written many articles on agriculture and rural lifestyles for magazines such as Farmworld, Beef Business Journal, Farm Journal, Farm and Ranch Living, and Country Woman. Sarah and her husband live in rural Indiana, where they raise beef cattle for her company.

Table of Contents

Preface

Introduction

1 Build a Plan Components of a Business Plan Altering Your Business Plan Profile: Sweeter Song Farm CSA

2 Test the Waters Choosing Your Research Methodology Questionnaire Development Administering the Questionnaire Profile: Leelanau Natural Beef

3 Get the Money Financing Options Simple Financial Statements Profile: Evans Orchard and Cider Mill, LLC

4 Choose Your Business Type Professional Financial and Legal Advisors Business Entity Types Profile: Chaney's Dairy Barn

5 Follow the Rules Make the Rules Work for You Common Practices and Where to Find Information Food Safety Profile: WaxinkMoon Artisan Goat Cheese

6 Protect Your Assets Selecting Liability Insurance Insurance Recommendations and Limits Other Ways You're Covered Profile: Tulmeadow Farm Store, Inc.

7 Price Your Products Setting Your Prices Wholesale versus Retail Comparative Prices Pricing for Breakeven Money Collection Options Profile: Lee Farms, LLC

8 Select Your Selling Venues Types of Selling Venues Profile: Homestead Growers, Inc.

9 Spread the Word Creating a Marketing Plan Effective Branding Other Brand-Building Ideas Profile: Huber's Orchard and Winery

10 Reflect and Revise Years Two through Five Profile: Chileno Valley Ranch

Epilogue

Appendixes A: Business Plan B: Sample Market Research Questionnaire C: Simple Advertising and Marketing Budget for New Business D: Press Release/Customer Correspondence E: Sample Venture Capital Agreement F: Profit and Loss Statement G: Cash Flow Comparison H: Resources

Index

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  • Anonymous

    Posted September 15, 2011

    H R

    Great book by a knowledgable author. Has lots of info you can use....excellent

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