Starting & Running Your Own Horse Business, 2nd Edition: Marketing strategies, money-saving tips, and profitable program ideas

by Mary Ashby McDonald

Overview

Turn your passion for horses into a successful business. Full of proven techniques to help you maximize profits and minimize headaches, this practical guide shows you how to create a viable business plan, identify marketing opportunities, and efficiently maintain your facilities. With savvy tips on reducing veterinary and feed costs, you’ll learn how to make your operation self-sufficient and keep it financially sustainable. Whether you run a boarding stable or a riding camp, you’re sure to find the information you need to keep your business running smoothly.

Product Details

ISBN-13:	9781603424837
Publisher:	Storey Publishing, LLC
Publication date:	11/04/2009
Edition description:	Second Edition
Pages:	224
Product dimensions:	8.40(w) x 10.70(h) x 0.70(d)

About the Author

Author Mary Ashby McDonald holds a B.S. in Animal Science from Virginia Polytechnic Institute and State University. She is the former manager of the 460-acre Medway Ranch in Austin, Texas.

Table of Contents

Introduction

1 Creating an Image

2 Advertising and Promoting Your Business

3 Managing Your Business

4 Financial Management

5 Riding Programs, Boarding, and Leasing

6 Riding Camps

7 Moneymaking Events and Ideas

8 Buying and Selling Horses

9 Breeding Horses

10 Farm Property and Maintenance

11 Cutting Costs on Horse Care

12 Equipment Savings, Opening a Tack Shop

Appendices

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Editorial Reviews

Be sure to pick up…Starting Running Your Own Horse Business. You’ll be hooked from the opening chapters on logos, barn colors, and business card designs, through the appendices full of handy forms, schedules and contact information. In between you’ll find detailed information on management, riding programs, boarding, leasing, breeding, buying/selling, cost-cutting, and more.” – Horse Rider magazine

“…helps the horseman become more aware of his responsibilities as business manager and owner.” – Western Horseman

“…sound suggestions to the horseman-turned-businessman translate what’s going on at the barn into generally accepted accounting principles…” – Western Horseman

From the Publisher