Starting & Running Your Own Horse Business: Marketing strategies, money-saving tips, and profitable program ideas

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Overview

Since 1997, Storey's Starting & Running Your Own Horse Business, by Mary Ashby McDonald, has sold 72,000 copies in 17 printings. It is the best-selling book in its category. The book's success stems from its exceptional utility; with its practical "how-to" format, step-by-step approach, and business-ready resources, McDonald simplifies the challenge of running a profitable horse business.

Now, for the first time, this best-seller has been fully updated and revised. Starting ...

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Starting & Running Your Own Horse Business: Marketing strategies, money-saving tips, and profitable program ideas

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Overview

Since 1997, Storey's Starting & Running Your Own Horse Business, by Mary Ashby McDonald, has sold 72,000 copies in 17 printings. It is the best-selling book in its category. The book's success stems from its exceptional utility; with its practical "how-to" format, step-by-step approach, and business-ready resources, McDonald simplifies the challenge of running a profitable horse business.

Now, for the first time, this best-seller has been fully updated and revised. Starting & Running Your Own Horse Business includes an expanded section on safety, tips for operating a riding school or horse camp, strategies for launching a carriage business, tax and insurance advice, and suggestions from successful equestrian entrepreneurs and enterprises. The author, a veterinarian, offers instructions for developing a herd health plan, encouraging readers to practice good preventive care, and healthier horses mean lower veterinary bills.

The book helps readers succeed in the Information Age as well, with suggestions for online marketing and resources. The book is filled with money-saving tips, record-keeping forms that can be easily photocopied, and simple lesson plans for schools and camps. Running any equestrian business inevitably involves a dizzying array of details. But with McDonald's smart, savvy, and strategic guidance, it doesn't have to be overwhelming. Now more than ever, Starting & Running Your Own Horse Business is the one book that industrious equestrians can’t afford to be without.

Praise for the First Edition:
"This book gives valuable advice to the prospective entrepreneur thinking of investing time and money in starting a horse business." — Times (Huntsville, AL)

"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business . . . [y]ou'll be hooked from the opening chapter. . . ." — Horse & Rider

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Editorial Reviews

From the Publisher

“Be sure to pick up…Starting & Running Your Own Horse Business. You’ll be hooked from the opening chapters on logos, barn colors, and business card designs, through the appendices full of handy forms, schedules and contact information. In between you’ll find detailed information on management, riding programs, boarding, leasing, breeding, buying/selling, cost-cutting, and more.” – Horse & Rider magazine

“…helps the horseman become more aware of his responsibilities as business manager and owner.” – Western Horseman

“…sound suggestions to the horseman-turned-businessman translate what’s going on at the barn into generally accepted accounting principles…” – Western Horseman

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Product Details

  • ISBN-13: 9781603424837
  • Publisher: Storey Books
  • Publication date: 11/4/2009
  • Edition description: Original
  • Edition number: 2
  • Pages: 224
  • Sales rank: 307,514
  • Product dimensions: 8.40 (w) x 10.70 (h) x 0.70 (d)

Meet the Author

Author Mary Ashby McDonald holds a B.S. in Animal Science from Virginia Polytechnic Institute and State University. She is the former manager of the 460-acre Medway Ranch in Austin, Texas.

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Table of Contents


Introduction

1 Creating an Image

2 Advertising and Promoting Your Business

3 Managing Your Business

4 Financial Management

5 Riding Programs, Boarding, and Leasing

6 Riding Camps

7 Moneymaking Events and Ideas

8 Buying and Selling Horses

9 Breeding Horses

10 Farm Property and Maintenance

11 Cutting Costs on Horse Care

12 Equipment Savings, Opening a Tack Shop

Appendices

IndeX

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Customer Reviews

Average Rating 4.5
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